Company: SAP, Newtown Square, PA
Entry Submitted By: PAN Communications
Company Description: As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Relationship Management Solution – New Version

Nomination Title: SAP Cloud for Sales Retail Execution

Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and sales to date:

In a consumer-driven world, consistent retail execution is the first step in creating the “perfect store.” This means getting the right product in the right place at the right time and at the right price. It means perfect execution at the shelf, and perfect engagement with the consumer. SAP Cloud for Sales retail execution is designed for sales teams and merchandisers selling consumer products into retail stores; helping your sales reps quickly and easily create the perfect store experience.

Make retail visits more effective. Make sure that your merchandisers and field sales reps target the right stores and perform relevant tasks at the right time for promotion compliance and to maximize ROI. Equip your field reps with instant access to the relevant store, promotion, and purchase information they need to be productive and boost sales.

Elevate the consumer experience. Provide sales and marketing managers with the critical in-store insights they need. With better and more timely information, they can execute successful promotions, make continual improvements to campaigns, and see new ways to enhance the retail experience for consumers.

Gain a competitive edge. Use real-time store and visit insights combined with competitive data captured in surveys to make the best decisions on product placement, pricing, packaging, and promotion to outmaneuver the competition.

SAP Cloud for Sales retail execution supports these essential processes:

Configure activity plans. Maximize productivity with customized activity plans for every campaign. With easy access to tasks, surveys, and promotion documents, sales reps can focus on the right activities per store.

Eliminate the wait. With automatic account assignment based on the rules you define, your reps get the real-time information they need to quickly and successfully execute new campaigns.

Implement account-specific product lists and back-office connectivity. Make ordering and replenishment fast and easy. Give reps product lists, revenue-to-date, and order history by account to help them determine and maintain the correct product assortment, identify upsell/cross-sell opportunities, and track performance to objectives.

Optimize routes and visits. View, search, and filter store location based on frequency, history, priority, account classification, and more. Obtain the corresponding optimized route plan. Make sure your sales reps are visiting the right stores at the right time by zeroing in on high-priority locations first.

Create a comprehensive map and calendar view. Help sales representatives get more done. With a single view of their maps and calendar, reps can optimize their route plans and be smart about planning their store visits.

Visit Execution

Check-in/check-out. Make it easy to track the amount of time sales reps are spending at each store.

Surveys and tasks. Help sales reps work smarter. Provide relevant campaign information and surveys and tasks to perform at each store visit.

Audits for plan-o-gram and promotion compliance. Validate product layout and shelf presentation.

360-degree store view. View details and follow-up items from prior visits. Capture notes, pictures, and competitive information while in store.

Sales quote, opportunity, service ticket. Do more while in-store. Generate quotes, orders, and service requests. Capture electronic signatures. Create visit follow-up documents to for timely resolution.

Online and offline mobile support. Sales reps can work offline on their mobile device while in-store, and, when back online, all activities and tasks related to retail visits are refreshed automatically. Sales managers have anytime access to the information they need through their mobile device.

Visit Analytics

Visit productivity and completion with tasks and surveys. Monitor and benchmark time spent in-store, compare to KPIs such as revenue and activity completion, and identify best practices and areas for improvement. Gain visibility into gaps in store visits.

Return on investment. Calculate and track ROI on campaigns.

Average price of competitor product across stores. Get real-time insight on how products and pricing compare with those of the competition.

Measure sales performance. Gain insight into best practices and provide sales coaching to more effectively execute future store visits.

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