Company: QNB Finansbank
Company Description: QNB Group bought Finansbank, 5th largest bank in the Turkish banking system and The Bank’s name has been changed to QNB Finansbank in October 2016. QNB Finansbank Financial Services Group includes FinansLeasing, FinansInvest, FinansPortfolio Management,FinansFactoring, CignaFinans Retirement and Life Ins.,IBTECH, eFinans to offer services with 630 branches more than 14,000 employees
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Collaboration Solution – New
 Nomination Title: CardFinans Trendyol
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the features, functions, benefits, and results to date of the nominated product or service, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 340 words used.
CardFinans Trendyol is the first credit card for e-commerce in Türkiye, which we started to offer in August 2023, following our cooperation with Trendyol, a major pioneer in e-commerce in Türkiye.
This is also a digital credit card, which means that once the application is approved by bank, cardholder doesn't have to wait for delivery of a physical card. They simply initiate a video call on QNB Mobile to complete steps to become a bank customer, after which they start to use their card in online and offline shops thanks to mobile contactless / QR code payment technology.
The card has a specifically-designed loyalty program called Trendyol ParaPuan, which enables cardholders to earn and spend points when they shop on Trendyol and to encourage customers to choose Trendyol for e-commerce with CardFinans Trendyol as their payment method. When paying with the card, customers can spend their earned Trendyol ParaPuan with a single click on the payment page and make their purchase for free.
"Purchase in installments" option, which is popular within consumers in inflationary environment is among this card's distinguishing features. It offers an option for interest-free payment in installments on Trendyol purchases. Using QNB Mobile, they can add more installments to their purchase, still interest-free.
CardFinans Trendyol has no annual credit card fees for customers getting their first credit cards. Existing customers can be exempted from annual fee when they participate in "card statement promise" campaign.
Returns are a pivotal element in customer journey in e-commerce.When you want to return a product purchased from Trendyol, amount can be instantly refunded to card with a single click on QNB Mobile, without having to wait for the return to be approved and the transaction to be forwarded to bank.
As a special benefit for launching period, in addition to above-listed ones, customers who applied for this card in August and got their first credit card, won 100 TRY for every transaction of 500 TRY or more they made in Trendyol, and Trendyol ParaPuan gift up to 1,000 TRY in total
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 12 words used.
https://mediacat.com/kazandirmayan-kartlara-veda-vakti/
https://www.dijitalgaste.com/bunu-yapan-trendyoldan-1000-tl-para-puan-kazaniyor
https://www.bgazete.com.tr/haber/15918442/cardfinans-hangi-banka-kart-aidatsiz-bonuslu-cardfinans-trendyol-basvuru-nasil-yapilir
- If you are nominating a brand-new product or service, state the date on which it was released. If you are nominating a new version of an existing product or service, state the date on which the update was released:
CardFinans Trendyol project, a new product of QNB Finansbank Payment Systems, was launched on August 1, 2023
- Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 182 words used.
What did we accomplish?
CardFinans Trendyol, which was launched under the CardFinans brand, the umbrella brand for QNB Finansbank credit cards, has been designed to consider every aspect of the end-to-end customer experience and successfully integrated to the individual credit card portfolio of the bank as an important element of Trendyol's loyalty ecosystem.
During our TV launch in August, we doubled our card portfolio.
We received positive feedback from our audience and business partners, especially on our social media communications.
At the end of December 2023, we exceeded our sales goal of 200,000 card per year, and reached 350,000.
Our digital strategy for TikTok attained the success of becoming a case study on TikTok Global. Please review the link below for more details.
TikTok Global Case Study:
https://web-sg.tiktok.com/business/en/inspiration/video-gallery-instant-page-qnb?preview=true
Our film has reached wide audiences with over 240 million impressions, over 30 million reach, and nearly 1.5 million clicks, thanks to our communications on TikTok, programmatic network and digital channels. Although the general perception of banking and finance is negative, our film got 78% positive feedback.
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