Company: Purpol Marketing Limited, Chippenham, United Kingdom
Company Description: Denise O’Leary MBE is the founder of Purpol Marketing who are bid writing and marketing strategy experts holding an impressive 92+% win rate with £4bn opportunity secured to date. Her book WINNER has been an Amazon No1 bestseller. Denise measures her success on how much her clients win and is sharing knowledge as an author, mentor and speaker. Purpol coach on how to win awards, grants and bids.
Nomination Category: Thought Leadership Categories
Nomination Sub Category: Best Use of Thought Leadership in Business Development
 Nomination Title: Thought leadership pivot from bids to grant writing to support Cherishers 811 CIC
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the thought leadership achievements since July 1, 2021 of the nominated organization, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
Written responses
- Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
Purpol Marketing is a specialist bid writing and marketing strategy agency where inclusion and diversity are central. Purpol holds an impressive 92+% win rate (industry average 40%) with £4bn opportunity secured.
Since July 2021 Purpol has won £400k grants for 2 charities and has an international profile showcasing effective marketing and branding. Their main charity support has enabled Cherishers 811 CIC who is a non-profit organisation that solely operates to provide sustainable employment and social care services to their community to survive the pandemic, by raising over £345k.
Cherishers employs disadvantaged and disabled individuals to provide domestic and commercial ironing and cleaning contracts and through profits generated provides free Social Care community services to the elderly and societies most vulnerable members. Covid shut down the ironing and cleaning yet the community had increasing demands – including for shopping, collection of prescriptions, and befriending phone calls.
Denise worked with Cherishers to apply for grants that enabled delivery of their services. Purpol refocused to provide grant writing support on a ‘no win no fee basis – Denise has won £345k+ grants since July 2021, giving Cherishers certainty and security. “When I was at a low point somebody was there to help me”.
- Outline the organization's thought leadership achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 247 words used.
Many businesses struggled during Covid-19 and the cost of living crisis, Purpol pivoted to provide grant writing support for Cherishers 811 CIC on a no win no fee basis so they could continue valuable work within the community.
These includes several crowdfunds which have been an entirely new experience for Cherishers but have galvanised their community to sponsor many initiatives including hosting a warm room during winter, lunch clubs, sport and art therapies, parties to celebrate the Queen’s Jubilee and latterly the Coronation of the King. All projects support the elderly and vulnerable to remove loneliness and isolation, promoting mental and emotional health and wellbeing.
- Won £345K of grants including 11 separate successful crowdfunds including
- Cherishing the bees with a community food garden
- Warm bank for our cherished community
- Befriending sport & therapy for cherished elderly
- Supporting the elderly with financial wellbeing
- No-one should be alone, Helping combat isolation
- Employed 5 disadvantaged and disabled young people on placements
- Ran a warm room during Winter 2022-23 that invited the lonely twice a week to have lunch and stay warm
- Delivery sports therapy and art therapy classes free of charge
- Ensured 90+ people were not alone on Christmas day and provided a Christmas meal for the homeless, elderly and lonely people
- Cherishers have supported 1700 people and received over 1200 calls to their carer line requesting help. They collected shopping, made telephone calls and visited to provide company and reassurance.
Purpols thought leadership is instrumental to grant writing success.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 126 words used.
Thought leadership should be used to innovate as part of the business development process whilst showcasing exemplar customer service.
Attachments include:
- Letter of Support Alec Jones Hall Cherishers
- Purpol Media coverage
- Purpol Marketing Testimonials
- Would you recommend our company NPS score averages July 2021 Jan 2024
- Testimonials from Students 2021 - 2023
- Kickstart Internship Completion Form 0703 -020922 CS
- Kickstart Internship Completion Form 0703 -020922 DP
- Kickstart Internship Completion Form 0703 -020922 EG
- Kickstart Internship Completion Form 0703 -020922 PT
Information can be seen on the www.purpolmarketing.co.uk website
The video WHO ARE CHERISHERS?! ❤️ - YouTube shows what it really means to those who rely on Cherishers
Why Cherishers –- https://www.youtube.com/watch?v=-AvPjORrHX4
Who are Cherishers https://www.youtube.com/watch?v=g90yHv8TrPk
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the team's past performance (up to 250 words):
Total 250 words used.
Cherishers were self-funding prior to the pandemic, with the profits from ironing and cleaning being used for the community work. With the cost of living crisis demand increased hugely with care/befriending demand increasing 10-fold.
- 90% of management / leadership are female.
- 70% of staff are females who have been rehabilitated from abusive pasts
- 25% of leadership / senior management are BAME
- 80 of Cherishers clients are senior females who would be a risk of social isolation, digital poverty, low income.
Utilising Purpols expertise to raise over £345k since July 21 Cherishers continually make a difference in thousands of lives. “When I was at a low point in my life somebody was there to help me”.
During 2023 they acquired a new building and created an expanded room to seat 100 people for lunch club and many more for sports and arts therapy classes – previously numbers were limited between 15-20.
Cherishers have expanded into paid care provision, and whilst grants help provide additional support services they are not dependent on these.
Director and co-founder Alec Jones-Hall, of Cherishers 811 CIC said of Purpol “Your amazing efforts have enabled us to make a huge impact in so many lives. We appreciate and value you!.”
Most important are the clients:
Frank: “I’m having financial problems and I have no transport, I really appreciate what you have done for me and my family, This shopping parcel helped me a lot!
Liz: “ I didn’t know what to do, and a friend suggested Cherishers.”
| Attachments/Videos/Links: |
|---|
|
