Company: Purpol Marketing Limited, Chippenham, United Kingdom
Company Description: Denise O’Leary MBE is the founder of Purpol Marketing who are bid writing and marketing strategy experts holding an impressive 92+% win rate with £4bn opportunity secured to date. Her book WINNER has been an Amazon No1 bestseller. Denise measures her success on how much her clients win and is sharing knowledge as an author, mentor and speaker. Purpol coach on how to win awards, grants and bids.
Nomination Category: Solution Provider Awards Categories
Nomination Sub Category: Leadership or Management Training Practice of the Year
 Nomination Title: Delivering Business to Business marketing training for Millennials and entrepreneurs
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2021 of the nominated organization, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
Written response
- Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 198 words used.
Celebrating its 10th Birthday in March 2024, Multi-award winning Purpol Marketing is a digital marketing and marketing strategy agency where inclusion and diversity are central.
Purpol specialises in supporting businesses to win critical bids, usually against far bigger and better resourced competitors, Purpol holds an impressive 92+% win rate (industry average 40%) with £4bn opportunity secured. Their focus is sharing knowledge on the specialism of business-2-business marketing with founders of start ups, established businesses, entrepreneurs and students.
Purpol is passionate about training the next generation including mentoring Women in STEM and Construction, as well as young people to develop their marketing careers. Purpol has provided 300 internships and work placements, staff have spoken to schools on career development and provided interview training.
Purpols reputation is built upon its industry-leading client engagement model, which includes reviewing market opportunity, scoping, drafting, and critiquing, with dual onsite/online support for client business development teams, providing customer centric service, compliant with bidding protocols. Since July 2021 Purpol has won £345k grants for charities and has an international profile showcasing effective marketing and branding.
“Thank you – you won the bid that saved our 100 year old company.” Neil Griffiths, W B Griffiths
- Outline the organization's achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
As a specialist B2B digital marketing training company Purpol puts customer service central to all activity and has achieved:
- Market leading bid success rate - 92%+ average, 100% 2023 (industry average 40%)
- Maintained equal pay - embracing diverse workforce over 10 years
- Increased revenue - up 467% /doubled net assets (2022)
- Worked for National, regional and micro business with same level of diligence
- Employed 229 young people on 6 month placements
- Community involvement - Supported 9 women in construction develop their careers, spoken to 1100+ school children on career development
- Founder Denise O’Leary awarded an MBE honour in January 2022 for services to construction, a male dominated UK industry and recognised as Inspirational Business Women in STEM at House of Lords
- Helped charities win £345k in much needed grants, enabling them to keep delivering essential community works.
- Mentored 120 start and scale up entrepreneurs
- 89% client retention
- Partnered with Small Business Britain as mentor on Small and Mighty business growth programme 2022 to date
- Invited as guest lecturer for University of Bath 2024
- Customer satisfaction rating of 94%, 5 Star reviews on Glassdoor, Facebook and Google
- Recognised as an Industry leading voice and sought to contribute to industry
- Would you recommend our company to others? Net promoter score +78 2022, +82 2023
By prioritising these aspects of customer service, speaking, lecturing, mentoring and sharing best practice Purpol Marketing continues to build strong relationships with clients, differentiate itself from competitors, and sharing expertise to train others driving repeat business long-term success.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 249 words used.
As a premier leadership and management training company, Purpol excels in prioritising customer service excellence throughout its operations, particularly in bid writing training. Our success lies in our unwavering commitment to clear and prompt communication with clients, ensuring their needs are not only met but exceeded at every stage of the bid writing process.
With an enviable 92% win rate in bid writing, soaring to a perfect 100% in 2023, we deliver high-quality submissions that surpass client expectations. This achievement reflects our expertise, thorough research, compelling writing, and meticulous attention to detail.
Purpol prides itself on punctuality, never missing a bid deadline—a testament to our impeccable time management skills and commitment to meeting client expectations. Transparency is ingrained in our approach, drawing on our founders 25 years of industry experience to build trust and effectively manage client expectations.
We proactively anticipate and address potential challenges during the bidding process, offering tailored solutions. Our customised bid writing services leverage deep understanding of procurement documentation and industry nuances.
Beyond submission, we offer invaluable post-submission support, maximising our clients' chances of success. We continuously seek feedback to enhance our services and invest in ongoing training and development.
Maintaining the utmost professionalism, we earn top scores in responsiveness, courtesy, and confidentiality. Through our dedication to customer service excellence, Purpol stands out as the agency of choice for training business development teams, setting the standard in leadership and management training within the specialised field of B2B marketing especially in bid management and tender writing.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 126 words used.
Giving back and encouraging the underrepresented whilst showcasing exemplar customer service is important as a training organisation.
Attachments include:
- Purpol Media coverage 2021- 2024
- Purpol Marketing Testimonials
- Testimonials from Students 2021 - 2023
- Kickstart Internship Completion Form 0703 -020922 CS
- Kickstart Internship Completion Form 0703 -020922 DP
- Kickstart Internship Completion Form 0703 -020922 EG
- Kickstart Internship Completion Form 0703 -020922 PT
Information can be seen on the www.purpolmarketing.co.uk website and are detailed below:
Investiture at Buckingham Palace for Denise O'Leary MBE - Purpol Marketing
£1 Can Really Help A Charity, Win A Purple Designer Handbag And Other Purpol News! - Purpol Marketing
Purpol Marketing - Kickstarting My Career 1 year on! - Purpol Marketing
Purpol passes 160 Kickstart placement milestone - Purpol Marketing
|
