Company: pharosIQ
Company Description: pharosIQ is a leader in content-based marketing, content syndication, intent marketing, and demand generation. Its unique Perpetual Engine syndicates content from Contentree, the world’s largest business-to-business (B2B) library, to engage with the right audience at the right time.
Nomination Category: Sales Awards Achievement Categories
Nomination Sub Category: Demand Generation Program of the Year
 Nomination Title: pharosIQ's Demand Generation Program
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the nominated achievement since July 1, 2021, OR written answers to the questions? (Choose one):
Written answers to the questions
- Briefly describe the nominated organization or individual: history and past performance (up to 200 words):
Total 63 words used.
CONTENTgine is the world leader in Content-Based Marketing™, making high-quality lead generation and content syndication analytics a more successful and profitable investment for marketers. Using the world’s largest B2B content library and capturing the details of prospects researching solutions in your market segment, we apply content analytics that provides both 100% first-person leads and content syndication scoring of your and your competitors’ content.
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Outline the nominated achievement since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 75 words used.
CONTENTgine's most innovative tool is the Content Indication Platform (CIP), CIP is an intelligence platform aggregating millions of first-party audience engagements with B2B vendor content to produce account and contact level intent and key content insights that provide marketers and sellers with who to target, what to communicate, and how to optimize messaging. With our cutting-edge technology and commitment to excellence, we are constantly developing new ways to help businesses reach their full potential online.
- Explain why the achievement you have highlighted is unique or significant. If possible compare the achievement to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 119 words used.
Our Al model taps into the power of OpenAl to summarize the needs and pain points of potential buyers, helping you better position your products. Other intent providers often have to infer from anonymous signals who the researcher is and what the content is about. With our in-house digital library and engagement engine, we know the content and contact every time. No guessing is required. Every engagement in our data set is with an asset designed to help the buyer solve a problem - case studies, white papers, ebooks, research, reports, and more. Built on decades of experience, privacy-compliance expertise, machine learning, and AI models – we reach the right person at the right business with the right content.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 6 words used.
Supporting Materials:
https://contentgine.com/wp-content/uploads/2023/04/CIP.pdf
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