Matthews Real Estate Investment Services - Sales Training or Coaching Program of the Year
Company: Matthews Real Estate Investment Services™, El Segundo, CA
Company Description: Matthews Real Estate Investment Services™, a commercial real estate investment services and technology firm, holds recognition as an industry leader in investment sales, leasing, and debt and structured finance. Founded in El Segundo, CA, and strategically positioned with over 400 agents and support staff in over 13 offices across the United States.
Nomination Category: Sales Awards Achievement Categories
Nomination Sub Category: Sales Training or Coaching Program of the Year - Other Service Industries
Nomination Title: Matthews Summer Training Program
Since 2019, Matthews™ has grown in size and sales volume, increasing total transactions by 12.8 percent and total transaction sales volume by over 10 percent. The firm has opened 10 offices in the last three years, including two during the global pandemic in 2020 and three more so far into 2021.
In 2019, Matthews™ launched their very own proprietary marketing and technology system, APOLLO. This internal system changed the way property listings go through the marketing process by leveraging development, custom workflows, and applications allowing for constant and seamless communication between the marketing department and Matthews™ agents.
Matthews™ also expanded its summer sales internship program, introducing the largest class to date in 2021, enrolling over 160 trainees across the nation. In the past year, Matthews™ digitized the sales training program and executed the firm’s Knowledge Base, an internal online training resource used by employees and agents to better understand Matthews’ culture and services. The company also added four brand new training sessions written by Chairman and CEO Kyle Matthews.
Matthews Real Estate Investment Services™ was established in 2015 by globally-recognized commercial real estate broker, Kyle Matthews, to challenge industry-standard practices and reintroduce youth and excitement back into the business. Growing from six to now over 400 employees and brokers across 13 offices, Matthews™ is one of the nation’s fastest-growing real estate brokerages. Driven by technology and hyper-focused specializations, Matthews’ brokers produce a level of expertise and industry insight, unlike competitors. The firm hires mindset over skillset and is committed to recruiting and training professionals from the ground up to instill a successful foundation and help each individual build success. Matthews™ offers a robust summer training program for hundreds of students across the country every year, including seminars and one-on-one training with the firm’s C-Suite Executives and experienced brokers.
Matthews™ prides itself on offering training unlike any other commercial real estate firm. The firm believes in encouraging everyone’s successes and providing pathways to learn, grow, and advance in and outside of the workplace. As many brokerages halted internship programs and hiring efforts during COVID-19, Matthews™ added slots to its internship program and inspired agents to apply.
While sales training can often be redundant, Matthews™ focuses on providing an all-encompassing program that dives into the fundamentals of commercial real estate, complexities of the industry, as well as personal development. The program goes over balancing personal and work life, speaking with certainty, and competing in the workforce, among other topics. Matthews’ interns do not need experience prior to entering the course and receive continuous support after they have finished the program. The entire course includes over 80 training sessions, that can be accessed digitally. The program is accompanied by a 349-page manual to help trainees better comprehend the material. The manual is also used as a personal study guide for agent licensing tests. Unique to Matthews™, trainees that complete the course immediately start building their own business as a broker, whereas at competitors, trainees are often acting as a transaction coordinator for senior agents once they complete the sales program.
The firm also offers face-to-face time with executive leadership, including CEO Kyle Matthews, which is unheard of in the industry. Each host brings personal experiences to the table, allowing each attendee to ask questions and receive feedback from industry experts.
2021 Training Manual: This manual served as the ultimate program and study guide throughout the sales training. Each lesson is thoroughly and thoughtfully written, with each focusing on different aspects of commercial real estate, personal development, and business relationships. This one-of-a-kind manual is unlike any other guide given within the industry and exemplifies the time, effort, and personalizationthat is put into each topic.
Training video clip 1: https://drive.google.com/file/d/1c6Cxv88DhtgtaS5kPF8_efixQxiA16xQ/view?usp=sharing
Training video clip 2: https://drive.google.com/file/d/12jQY4zWMGMIsm7I025YvNTNm6Gt-J7l9/view?usp=sharing
The videos attached are two different clips of the training sessions CEO Kyle Matthews hosts throughout the program. Both videos are evidence of Matthews™ leadership being actively involved in the program and providing insight and guidance throughout.and The video titled "Matthews™ Principles" shows that the program is more than sales or real estate training but dives into how to succeed on a personal level. It discusses how personal integrity will lead you not only through a career, but help you succeed in life.The other, "Protect Your Teammates"is a lesson in sales strategy and client relationships. Both these videos are also evidence that the Matthews™ sales training course is more than just about making sales, it is in-depth training on how to build a business from the ground up and how certain decisions can lead to failure or success as a person progresses in life.