Company: MarketStar, Ogden, UT
Company Description: Through innovative customer engagement solutions, MarketStar accelerates growth from lead to recurring revenue with business-to-business (B2B) sales, marketing, channel, and customer success programs. Utilizing a blend of voice, digital, and field engagements, MarketStar has launched, sold and supported thousands of products and services on behalf of the biggest and most innovative companies.
Nomination Category: Sales Awards Achievement Categories
Nomination Sub Category: Demand Generation Program of the Year
 Nomination Title: Global ABM Excellence: Data-Driven Demand Generation Success
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the nominated achievement since July 1, 2022, OR written answers to the questions? (Choose one):
Written answers to the questions
- Briefly describe the nominated organization or individual: history and past performance (up to 200 words):
Total 152 words used.
After a strategic acquisition, MarketStar expanded its offerings to include end-to-end revenue solutions for B2B markets (Demand, Sales, Partner Channel, Customer Success, RevOps). The challenge was to boost visibility and target growth by engaging high-value accounts globally (NAMER, EMEA, APAC) and reaching key decision-makers with tailored solutions.
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
Written answers are provided below.
- Outline the nominated achievement since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
The team has demonstrated outstanding progress across digital channels, achieving a substantial increase in website traffic and engagement metrics from 2023 to 2024:
142% increase in sessions (227,641 vs. 550,895)
153% increase in leads (869 vs. 2,206)
38% increase in MQLs (243 vs. 337)
189% increase in new contacts (1,339 vs. 3,878)
Since July 1, 2022, the team has driven significant growth across key digital channels, boosting monthly traffic from under 20,000 sessions to over 80,000 by mid-2024. This increase reflects strategic optimizations and data-driven initiatives.
Organic search traffic rose from 15,000 to over 60,000 sessions monthly by June 2024, highlighting effective SEO and content marketing. Paid search sessions also grew, from under 5,000 to nearly 20,000, due to refined bidding strategies and keyword optimization, drawing high-intent audiences.
A revitalized social media approach supported both organic and paid sessions, enhancing brand visibility. Reimagined email marketing improved open and click-through rates, with email-driven sessions rising from under 1,000 to nearly 5,000. Referral traffic steadily grew from stronger partnerships, while direct traffic doubled, signaling brand loyalty.
This nearly 5x increase in total sessions over two years demonstrates our commitment to innovation, solidifying the team’s standing in digital marketing excellence.
Quantitative Account-Based Achievements:
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Targeted Accounts: 2,084 high-potential accounts targeted for focused outreach.
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Accounts Reached: 92% (1920 accounts) of the target, ensuring broad exposure.
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Accounts Clicked: 43% CTR with 834 accounts engaging.
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Accounts Interacted: 15%, 270 accounts demonstrated active interested.
- Explain why the achievement you have highlighted is unique or significant. If possible compare the achievement to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 216 words used.
Domain Authority: Increased from 41 in 2023 to 44 in 2024, highlighting successful SEO efforts and improved site authority through better content and stronger backlinks.
Spam Score: Maintained at a low 1%, reflecting high credibility and adherence to best practices.
Please see attached "Traffic Comparison Table Oct 2023 vs. Oct 2024".
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Conversions: 1,629 in 2024 vs. 1,393 in 2023 (17% increase) – Reflects enhanced targeting and optimization, driving more qualified leads.
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Impressions: 8,021,845 in 2024 vs. 3,047,651 in 2023 (135% increase) – Expanded brand visibility and audience reach.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 32 words used.
Active Campaigns LP links
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