Company: Justworks, New York, NY
Company Description: Justworks is a technology company that levels the playing field for all small businesses. Through its software and as a partner, Justworks helps its customers take care of their teams, streamline their operations and navigate the complex aspects of managing a workforce with confidence.
Nomination Category: Sales Awards Distinction Categories
Nomination Sub Category: Sales Distinction of the Year - Computer Software
 Nomination Title: Justworks for Sales Distinction of the Year 2025
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the sales achievements since July 1, 2022 of the nominated organization, OR written answers to the questions? (Choose one):
Written answers to the questions
- Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
At Justworks, our mission is to empower small businesses to grow with confidence. By providing an intuitive global HR technology platform, expert support, and access to corporate-level benefits, we enable entrepreneurs to focus on what truly matters: their businesses and their people. Over the past year, Justworks has expanded significantly, now supporting a sales team of ~300 employees across multiple offices, including New York, Tampa, Mexico City, Toronto, and London.
We embed this commitment in our sales culture, fostering a customer-first mindset, continuous improvement, and ownership in every decision we make. We prioritize customer impact in every decision, ensuring small businesses have the resources and expert guidance they need to thrive. We empower our sales teams to take ownership, leading with accountability and initiative, while fostering an environment where diverse perspectives contribute to meaningful, customer-focused outcomes.
Beyond our growth, we remain steadfast in fostering a strong, values-driven culture. We honor our people through initiatives like the Doug Drosin Altruist Award, recognizing those who exemplify teamwork and selflessness. Our recognition as one of the Best Companies to Sell For by Selling Power reflects our ongoing investment in a sales team that is not just growing in numbers but excelling in execution.
- Outline the organization's sales achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 248 words used.
Since July 2022, our AE team has grown by 80%, increasing from 97 to 174 AEs. Our overall sales team has expanded to 300. We made a significant global leap by launching new international solutions and opening our international sales hub in Mexico City, unlocking new opportunities for our team.
Justworks prioritizes leadership development to equip sales professionals for success
Justworks Leaders’ Fellowship (JLF) – In partnership with NYU Stern, JLF prepares high-potential professionals for leadership roles through business courses, global learning experiences, and wilderness-based experiential training. 55% of participants have been promoted at least once since joining the program.
BetterUp Coaching – Executive-level coaching focused on leadership skills, communication, and career growth.
Women in Sales – A mentorship and networking program elevating women in sales.
JustRise – A mentorship-based program pairing Sales employees with senior Revenue leaders to develop leadership skills.
JustManage University – A training program for Sales management to deepen their skills.
LinkedIn Learning – A platform offering courses in sales, leadership, and professional development.
Pavilion Leadership Training – A structured curriculum providing industry-leading best practices.
Justworks' Sales Lab drives innovation by enabling AEs to test and refine sales strategies before broad implementation. This initiative fosters experimentation, collaboration, and continuous improvement, ensuring only the most effective tactics are adopted. Sales Lab has optimized consultative selling, streamlined onboarding, and enhanced training, helping our team close more deals and strengthen customer relationships. We cultivate a culture of agility, keeping Justworks at the forefront of best-in-class sales execution.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 2 words used.
See links!
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 205 words used.
Justworks’ achievements over the past year highlight the evolution of our sales organization, demonstrating how we’ve refined our strategies, expanded our reach, and created new opportunities to succeed. The expansion of our payroll and EOR solutions has enabled our sales team to engage a broader market, requiring innovative sales approaches and consultative strategies. These advancements have empowered our Account Executives to provide even more tailored solutions, helping small businesses navigate complex administrative challenges with confidence.
Through enhanced sales enablement and leadership development, we’ve built a high-performing sales team that drives results and retains top talent—one that is consistently ranked among the best places to sell and grow a career. The Sales Lab Initiative has played a crucial role in refining our sales approach, allowing us to anticipate prospect needs and adjust our strategies to provide maximum value. Ultimately, these initiatives drive our core mission forward: helping small businesses thrive through technology and exceptional service.
At Justworks, our sales organization is more than just a team, it’s a driving force behind our customers’ success. Through our relentless focus on innovation, service, and leadership, we continue to set the industry standard, ensuring that every small business we support has the tools and expertise to grow with confidence.
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