Company: Impartner, South Jordan, UT
Company Description: Impartner is the fastest-growing, most awarded provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions. These tools empower organizations worldwide to effectively manage partner relationships, drive demand through partners, and accelerate revenue via indirect sales channels.
Nomination Category: Solutions & Implementations Categories
Nomination Sub Category: Relationship Management Solution – New or New Version
 Nomination Title: Impartner PX
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the features, functions, benefits, and results to date of the nominated product or service, OR written answers to the questions? (Choose one):
Written answers to the questions
- Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 331 words used.
Impartner PX™ PartnerExperience is a sophisticated and highly customizable Partner Relationship Management (PRM) interface, engineered to optimize partner engagement and enhance the partner ecosystem. With an emphasis on user-centric design, Impartner PX allows vendors to tailor the partner portal to meet the specific needs of their partners. The platform offers seamless access to vital business data, including program status, lead management, MDF approvals, and more, in a streamlined, intuitive interface.
A core functionality of Impartner PX is the PXStudio, an advanced content management and design studio that enables vendors to create highly dynamic and personalized partner experiences. Leveraging an extensible suite of drag-and-drop widgets, vendors can dynamically configure dashboards to display the most relevant information, tailored to any target audience the vendor defines, such as partner type, geographical region, business model, and engagement level. These configurable dashboards ensure that partners have immediate access to critical insights while minimizing complexity.
Key updates introduced in 2024 further elevate the platform’s capabilities. Partner Deal Sharing enables partners to collaborate more effectively by tagging colleagues or other stakeholders on deals, facilitating better coordination and communication across organizations. The Featured Assets functionality within the asset library allows vendors to prioritize and showcase key resources, ensuring that partners can easily access the most important content as the library grows. In addition, the Authentication Updates streamline the user authentication process with enhanced Single Sign-On (SSO) and Two-Factor Authentication (2FA), improving both security and the overall user experience. The introduction of Custom Widgets empowers vendors to incorporate external data or third-party tools directly within the platform, creating a highly integrated, all-in-one environment for partner management. These widgets enhance the platform's flexibility and improve the partner experience by consolidating essential tools and resources into a unified interface.
Impartner PX is designed to optimize operational efficiency, improve partner engagement, and accelerate time to value. By offering an intuitive, customizable interface and powerful configuration tools, Impartner PX enables vendors to streamline partner management and maximize the strategic impact of their partner programs.
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Total 100 words used.
- If you are nominating a brand-new product or service, state the date on which it was released. If you are nominating a new version of an existing product or service, state the date on which the update was released:
Impartner’s PX™ PartnerExperience is a transformative Partner Relationship Management (PRM) interface designed to transform the way businesses engage with their partners. Since its launch, the platform has continuously evolved, with major updates released in 2024. These updates introduced new features, including Partner Deal Sharing to enhance collaboration, Featured Assets in the asset library for streamlined content access, and Authentication Updates such as simplified Single Sign-On (SSO) and Two-Factor Authentication (2FA) to boost security and user experience. These 2024 updates brought the ability to personalize the platform with Custom Widgets, enabling a more tailored and intuitive interface.
- Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 345 words used.
Impartner’s solutions have transformed partner relationship management by improving partner engagement, automating processes, enhancing operational efficiency, delivering measurable business outcomes. A Total Economic Impact (TEI) independent study from Forrester on Impartner highlights a 296% ROI and $2.4 million in net present value, with organizations experiencing up to a 50% increase in partner-sourced deals and a 75% reduction in cost per lead. These results demonstrate how Impartner helps organizations scale quickly, optimize partner relationships, and drive revenue growth while reducing support costs.
Since inception, Impartner PX™ has garnered widespread recognition for its exceptional impact on partner experience, showcasing impressive market performance and driving substantial value for organizations across industries. Impartner PX is designed to accelerate partner engagement and optimize channel revenue with a modern, intuitive interface that simplifies partner management. Its powerful features—such as customizable dashboards, enhanced pipeline management, PXStudio Widgets, and new 2024 updates like Partner Deal Sharing, Featured Assets, and simplified SSO and 2FA—enable vendors to create tailored, scalable partner experiences. These capabilities have consistently helped businesses drive significant growth and deliver measurable ROI.
A recent standout example in 2024 is boost.ai, a leader in conversational AI, which turned to Impartner PX to elevate its partner experience. Their previous portal no longer supported their growing ecosystem and lacked the modern design that reflected their innovative brand. After implementing Impartner PX, boost.ai quickly launched a sleek, user-friendly partner portal that significantly enhanced collaboration, engagement, and operational efficiency. The platform’s intuitive design, ease of navigation, and powerful features, such as deal dashboards and partner metrics tracking, were key to this transformation. With the ability to customize and adapt the portal based on partner feedback, boost.ai improved partner satisfaction and created a scalable foundation for future growth. The result was a revolutionized partner engagement and overall experience, all achieved in under a year with Impartner PX.
Impartner has consistently delivered remarkable results, driving significant business outcomes and strengthening partner relationships. The results Impartner delivers through its solutions, including Impartner PX, are proven through the lasting impact and transformative value they create for organizations.
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