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HubSpot, Cambridge, MA

How to EnterCompany: HubSpot, Cambridge, MA
Company Description: HubSpot is the world’s #1 inbound marketing platform designed to replace the world’s interruptive and annoying marketing with marketing people love. Nearly 10,000 customers in 56 countries use HubSpot software to attract, connect, engage, and delight visitors, leads, and customers. Learn more at www.hubspot.com
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Sales Automation Solution – New

Nomination Title: HubSpot's First Sales Tool: Signals

Tell the story about this nominated product or service (up to 525 words). Describe its function, features, benefits, and sales to date: TEXT REDACTED FOR PUBLICATION

HubSpot launched Signals, a freemium sales tool, in August 2013 extending the company’s approach to an integrated customer experience beyond the world of marketing to include sales and services. The company’s first offering beyond the marketing space, Signals is a Google Chrome based notification app that tells sales and service representatives when and how to engage with leads, prospects, and customers, showing real-time notifications based on “signals” from emails they’ve sent, their company’s website, their CRM solution and even social media interactions. Signals also makes it easier to align sales, marketing, and services efforts around the interests, needs and history of any prospect, lead or customer.

The vision behind Signals is the same as HubSpot's founding principle since 2006 in its marketing efforts and software: make the customer experience relevant, personalized, and more human. HubSpot CEO Brian Halligan realized that today's buyers behave differently so we need to approach not just marketing, but sales differently as well. Signals not only helps HubSpot's sales reps have more effective conversations with prospects, but it's free to use so customers and the larger inbound community can make their own sales organization more inbound.

At the end of 2013, local Boston publications, including the Boston Business Journal, covered HubSpot's startup within a startup initiative that is Signals. The Signals team operates within HubSpot as its own product, with its own dedicated team, and project lead. HubSpot's former SVP of Sales and Services, Mark Roberge, is now Chief Revenue Office of HubSpot's Inbound Sales Division where he oversees the growth and development of Signals. For more details see: www.getsignals.com

 

Provide a brief (up to 125 words) biography about the leader(s) of the team that developed this nominated product or service:

Mark is Chief Revenue Officer of the HubSpot Inbound Sales Division. Prior to this role, Mark served as HubSpot's SVP of Worldwide Sales and Services from 2007 to 2013, during which time he increased revenue over 6,000% and expanded the team from 1 to 450 employees. These results placed HubSpot #33 on the 2011 INC 500 Fastest Growing Companies list. Mark was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference. Prior to HubSpot, Mark founded and/or held executive positions at start-ups in the social media and mobile sector. Mark started his career as a Technology Consultant with Accenture.

Mark holds an MBA from the MIT Sloan School of Management where he was a semi-finalist in the 2005 MIT $50K Business Plan competition and was awarded the Patrick McGovern award for his contributions to entrepreneurship at MIT. He holds a bachelor's degree in Mechanical Engineering from Lehigh University. Mark has been featured in the Wall Street Journal, Forbes Magazine, Inc Magazine, BostonGlobe, TechCrunch, Harvard Business Review, and other major publications for his entrepreneurial ventures.