Company: HP Inc. - Palo Alto, CA
Company Description: HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more.
Nomination Category: Sales Awards Achievement Categories
Nomination Sub Category: Sales Enablement Program of the Year
 Nomination Title: HP Amplify Impact
- Briefly describe the nominated organization or individual: history and past performance (up to 200 words):
Total 170 words used.
Since 1939, Sustainable Impact has been at the heart of HP’s business and today the company continued to set ambitious goals including becoming the world’s most sustainable and just technology company. HP’s sustainability strategy is based on the three pillars of Climate Action, Human Rights, and Digital Equity, and connects the company to today’s most pressing issues. HP innovates to go beyond short-term impact to drive positive, lasting change:
- Customers want to buy from trusted companies that sell sustainable products
- Partners want to be known as sustainable vendors to meet customer needs
- Investors want long-term growth with sustainable companies
- Employees want to make an impact working for sustainable companies
HP’s sustainability accolades include the only tech company to receive a “Triple A” score across Climate, Forests, and Water by the Carbon Disclosure Project (CDP), a global environmental disclosure system. Furthermore, in 2022, more than 60% of sales met the Corporate Knights standard for sustainable revenue, which reflects the customer trend of choosing products and services that help reduce environmental impact.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the nominated achievement since July 1, 2021, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Outline the nominated achievement since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 178 words used.
In 2021 leveraging HP’s own extensive sustainability expertise, investments and initiatives launched, Amplify Impact, the first sustainability program for IT channel partners.
Accelerating change across the HP channel ecosystem since 2021, this industry leading and award-winning sustainability program is offered to Amplify partners in 48 countries with recent expansions including Distribution Partners and five additional countries: Austria, Belgium, Luxemburg, Netherlands and Finland.
Awards and industry recognition for the program includes 2023 World Sustainability Award finalist, 2023 CRN Community Impact Award finalist, 2021 Silver Stevie Winner and 2021 Channel Innovation Award winner for Partner Program of the Year.
HP Amplify Impact offers sustainability tools and training for partners no matter where they are in their journey through an impact hub that offers assessments with personalized reports, customized progress tracking, a comprehensive training curriculum, best in class initiatives and expert consultancy.
Global partner adoption of HP Amplify Impact is a testament to the high-performance, purpose-driven culture that unites the HP ecosystem and global partner community. HP is on track to enroll at least 50% of HP Amplify partners by 2025.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 76 words used.
- Press releases:
- Press coverage:
- Quotes from participating partners:
- Explain why the achievement you have highlighted is unique or significant. If possible compare the achievement to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 186 words used.
Training and marketing are critical to making a positive impact and meaningful business results:
- Amplify Impact offers sustainability sales training program via HP university with over 2,000 partners completing 90,000+ courses.
- 8/10 partners recommend the Amplify Impact assessment and comprehensive personalized report and in one year that assessment score has increased +32% year over year illustrating a major shift in partner capabilities.
As customers seek to purchase from companies with sustainable expertise, a key element of Amplify Impact is helping partners promote their Sustainability achievements. Amplify Impact partners are invited to progress through the recognition program from 3-star, 4-star, and 5-star status. Through each level of completion, HP provides comprehensive tools and training, and upon completion, partners receive a full social media kit with badges, certificates, and personalized tracking.
Another example of how HP spotlights participating partners includes the HP Find a Reseller platform where over 300,000 customers a year search for sustainable HP reseller partners.- 3-star partners can gain eligibility points towards the Amplify program through the HP Amplify Impact program highlighting the importance of sustainable sales to the channel ecosystem.
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