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Holiday Inn Club Vacations - Sales Director of the Year


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Company: Holiday Inn Club Vacations, Orlando, FL
Company Description: Orange Lake Resorts, a leader within the vacation ownership industry with more than three decades of proven success, operates Holiday Inn Club®. The Holiday Inn Club Vacations® brand was created in 2008 through a strategic alliance with IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies. The Holiday Inn Club Vacations flagship property in Orlando, Fl.
Nomination Category: Sales Awards Individual Categories
Nomination Sub Category: Sales Director of the Year

Nomination Title: Jorge Ramirez, Sales Director

Tell the story about what this nominee achieved since the beginning of July 2017 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Holiday Inn Club Vacations® resorts, is a leading timeshare brand dedicated to creating unforgettable experiences with a sense of fun and family. Jorge Ramirez is a Marine who transitioned into a sales leadership career at Holiday Inn Club Vacations- Orange Lake Resort. As the Director of Sales for the Action Line, Jorge has consistently hit his budgeted numbers during his 10+ year tenure as a leader with Holiday Inn Club Vacations. Over this time, the team felt a constant assurance that he would maintain and surpass his budgeted numbers, and at no time did he disappoint. Jorge has exceeded budgeted numbers year after year reaching a revenue goal of over 72 million from his team from July 2017-July 2018. This was an over 10 million dollar increase of 17% from the same time period a year prior. In his role he managed to exceed expectations in closing percentage and average sales price which resulted in year over year growth.

Jorge is able to make outstanding contributions due to his strong and dynamic leadership style. Jorge characteristics of confidence, authority, and enthusiasm have completely changed the culture and environment at the Orange Lake Resort location. The Representatives and Managers under his leadership are highly desired and recruited for advancement. Jorge ensures his Representatives emulate the Holiday Inn Club Vacations culture of ethics and integrity, while teaching them the right qualities to be effective leaders.

Over the past year, this nominee’s site opened a new high-end product – The Signature Collection – in the highly competitive vacation ownership capital of the world – Orlando. The Signature Collection villas product comes with an elaborate Sales Center specifically designed to showcase the new inventory to the most discerning, top tier level owners. These magnificent, unparalleled Signature villas and brand new Sales Center were attached to high expectations and this nominee was granted the demanding task of preparing his talented Action Line team to not only meet these expectations, but to far exceed what anyone had imagined.

This nominee leads with Strategic Thinking and Executing talents. As a strategic leader, Jorge focuses on possibilities to motivate and lead his team. He is constantly absorbing and analyzing information and helping the team make better decisions through his strategic thinking. . Jorge brings context and input to any situation to make sound management decisions. His team appreciates his introspective and intellectual discussions. Jorge is an executing leader who knows how to make things happen. He is the go to person to implement a solution and works tirelessly to get it done. His core executing talents are Arranger, Consistency, Discipline, Focus, and Restorative.

This nominee is a leader of leaders and has developed a breeding ground of recruits who are becoming future leaders in the company. His philosophy of hard work and strong moral fiber has been infused into each person at the site and set the bar as a leader his people want to emulate. He has been a beacon of sustaining company processes, and holds his people accountable at every turn to do what is expected of them. He exudes our company’s culture of ethics and integrity and has transformed his staff to mirror our guiding principles. There are many other reasons this nominee is the clear choice to be recognized as Sales Director of the Year award: he has increased morale at his site, consistently motivated his to team to outperform over budget year after year, transformed the existing staff to emulate our culture and company spirit while continuing to represent the family values established by the company’s founder more than 37 years ago.