Company: Gong, San Francisco, CA
Company Description: Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform.
Nomination Category: Sales Awards Achievement Categories
Nomination Sub Category: Best Use of Technology in Sales
 Nomination Title: Gong
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the nominated achievement since July 1, 2021, OR written answers to the questions? (Choose one):
Written answers to the questions
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 119 words used.
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Briefly describe the nominated organization or individual: history and past performance (up to 200 words):
Total 198 words used.
Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. Gong’s Revenue Intelligence Platform uses AI to enable teams to capture, understand and act on all customer interactions in a single, integrated platform.
Established in 2015, Gong is valued at $7.25 billion. Gong has thousands of customers, including ADT, Hearst, Iron Mountain, LinkedIn, SoFi, TripAdvisor, and Zillow, Gong has proven its unique ability to help revenue teams drive success – from understanding and engaging with customers, to forecasting revenue.
By leveraging AI and machine learning, Gong captures and analyzes interactions with customers and prospects, enabling teams to identify pivotal moments within the funnel, providing actionable guidance on the most effective next steps to take, and automating some of these tasks. This leads to securing more (and more significant) wins, improving customer satisfaction, fostering deeper engagement, more accurately forecasting pipelines, and cultivating stronger loyalty.
Gong goes beyond traditional CRM software, which relies on post-facto information gathering, subjective assessments, and lagging indicators. By delivering reality-based insights from real customer interactions, Gong empowers sales teams to understand their revenue organization more deeply, drive efficiencies, and allow sellers to refocus on growing revenue.
- Outline the nominated achievement since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 223 words used.
Gong has pivoted from a provider of best-in-class sales tools to a comprehensive, AI-powered platform that helps revenue teams drive success across the organization. This unified platform assists sellers with their entire workflow, from prospecting to pipeline management to deal execution to forecasting. A few of the products within the platform that help revenue teams include:
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AI-powered Forecasting (November 2023): Customers can leverage the insights captured in Gong to improve sales forecast accuracy. The AI-powered solution analyzes customer interactions to predict a deal’s likelihood to close, and helps revenue leaders report projections with 20% greater accuracy than relying on CRM data alone.
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Call Spotlight (August 2023): Gong’s generative AI solution that offers relevant, secure, and accurate insights and next steps for calls and customer interactions. Spotlight leverages a blend of proprietary and enhanced AI that delivers highly relevant, domain-specific results for revenue teams, ensuring they have complete information and a clear path to advance deals.
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Gong Engage (June 2023): AI-based sales engagement solution that helps reps efficiently create and accelerate pipelines, and connect more effectively with customers.
Each of these solutions is powered by Gong’s domain-sensitive AI models (launched in June 2023). Trained on billions of customer interactions, Gong’s set of proprietary models and enhanced LLMs possess a sales domain expertise that delivers results that are more accurate than off the shelf models.
- Explain why the achievement you have highlighted is unique or significant. If possible compare the achievement to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 248 words used.
The $50B sales industry has historically relied on intuition, opinions, and “gut feelings” to make critical business decisions and drive revenue.
Gong is upending this traditional selling method by bringing deep understanding delivered by AI and data science to the profession. The Revenue Intelligence platform has analyzed more than three billion customer interactions and surfaces opportunities for revenue growth, warns when deals are at-risk, and suggests the next best steps for sellers to take based on this extensive dataset. Because it is trained on Gong’s rich dataset, Gong’s AI is twice as accurate as the closest competitors’.
Beyond invaluable, data-driven insights, Gong also gives sellers more time for deeper customer engagement through the elimination of many mundane administrative tasks. Teams that use Gong’s Revenue Intelligence Platform achieve significant value compared to companies that do not, including:
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Increased win rates – In a study of more than 1 million opportunities across 2,519 companies, higher usage of Gong increased win rates by 16%.
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Stronger revenue growth – Across 332 of Gong’s customers, companies who used Gong throughout the organization observed 11% higher revenue growth year over year.
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Lower churn rates – Higher usage of Gong has a direct correlation with lower churn rates across 800 accounts analyzed – 68% less than those with low usage.
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Higher net promoter score – Out of more than 3,000 accounts analyzed, those whose managers heavily use Gong achieve a 9% higher NPS over a 12-month period than those whose managers did not.
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