Company: fullthrottle.ai, West Chester, PA
Company Description: At fullthrottle.ai, we've engineered a transformative AdTech platform that streamlines the entire marketing funnel, earning the trust of over 6,000 businesses across the United States. The patented technology powering our platform identifies site visitors and converts them into USPS-verified, addressable households using opt-in location data and rigorous data validation. Beyond identification, we
Nomination Category: Sales Awards Achievement Categories
Nomination Sub Category: Sales Turnaround of the Year
 Nomination Title: fullthrottle.ai
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the nominated achievement since July 1, 2021, OR written answers to the questions? (Choose one):
Written answers to the questions
- Briefly describe the nominated organization or individual: history and past performance (up to 200 words):
Total 149 words used.
fullthrottle.ai is a cutting-edge AdTech company specializing in harnessing first-party data to drive marketing success in a privacy-first world. Founded on the principles of innovation and client-centric solutions, the company has made significant strides in the automotive industry and beyond, offering robust technology to navigate the rapidly evolving digital marketing landscape.
Historically, fullthrottle.ai has demonstrated consistent growth and adaptation, proving our resilience and commitment to excellence. With a robust platform that integrates seamlessly with clients’ existing tech stacks and a dedicated team that provides actionable insights, fullthrottle.ai has become established as a trusted partner in the marketing industry.
Over the past year, our sales team has surpassed sales targets through innovative tactics and a deep understanding of the market's needs. We have achieved a sales turnaround that has set new benchmarks in the industry, with a year-over-year growth that far exceeds initial projections and industry averages.
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Outline the nominated achievement since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 195 words used.
Since July 2021, fullthrottle.ai has achieved a transformative sales turnaround that has redefined our trajectory in the competitive AdTech industry. We have seen a staggering 202% year-over-year growth in run revenue [REDACTED FOR PUBLICATION]. Our efforts have significantly amplified signed new business, marking a 166% year-over-year growth.
We attribute this success to a strategic overhaul where we transitioned from a scattered prospecting approach to a focused vertical specialization. This pivot has not only honed our expertise but also deeply resonated with our clientele across five core verticals, resulting in a clear increase in our industry authority.
Our approach to team building and management has also evolved. We instituted daily huddles to foster team cohesion and implemented structured, focused one-on-ones, enhancing individual performance. Moreover, our active involvement in trade shows and conferences post-Covid has unlocked a wealth of opportunities, contributing to a significant increment in our monthly recurring revenue.
This performance leap is a testament to our collective drive and our adaptive sales strategies, reflecting not just a quantitative leap but a qualitative shift in how we engage with the market and nurture our client relationships.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
- Explain why the achievement you have highlighted is unique or significant. If possible compare the achievement to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 240 words used.
fullthrottle.ai’s sales achievement is not just a testament to growth but a benchmark of industry innovation and resilience. The 202% increase in run revenue and 166% growth in new business during a period of market recovery is a stark contrast to the industry norm. Where competitors are still grappling with the post-pandemic market volatility, fullthrottle.ai has not only recuperated but soared to new heights.
Our strategic decision to specialize our sales team by vertical has set us apart, demonstrating the efficacy of in-depth expertise over the breadth of generalization that’s common in our industry. This specialization, rare in our field, has allowed for a more tailored and effective approach in addressing client needs, resulting in the remarkable 303% year-over-year growth within the same comparative period.
Additionally, the institution of daily huddles and focused one-on-ones reflects a unique commitment to team synergy and individual development. This has fostered an internal environment that cultivates success and surpasses the less structured, more transactional approaches taken by many of our competitors.
Our success at trade shows and the resultant surge in MRR further highlight our distinct ability to convert networking opportunities into tangible results, significantly outpacing the industry's average conversion rates. In essence, our achievements are a narrative of disrupting the status quo, leveraging adaptability, and maintaining relentless focus on strategic verticals — delivering performance that's not just superior in numbers but exceptional in its creation of sustainable and strategic market engagement.
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