Company: Extra360 Technology Solutions, Dublin Ireland
Company Description: Extra360 is a hyper-growth technology solutions company that delivers data-driven loyalty, engagement, super apps and digital wallet solutions to both Enterprise and SMB businesses worldwide. With our unique experience in developing, implementing and managing Loyalty, Payments, and Insights technologies, we help boost customer engagement and profitable sales for any-scale business.
Nomination Category: Solution Provider Awards Categories
Nomination Sub Category: Incentive, Rewards, or Recognition Provider of the Year
 Nomination Title: Extra360 for TiklaGelsin
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 19 words used.
PDF Presentation with the UseCase, Platform visuals and campaign examples
www.extra360.io
www.tabfoods.com
www.tiklagelsin.com
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated organization, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Outline the organization's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 237 words used.
- Accelerated Growth by Extra360 Platform integration:
- Automated loyalty enrollment, growing memberships from zero to 8 million members (+45% YoY), achieving a penetration rate of 50% in Turkiye’s QSR sector.
- Enabled ONE-CUSTOMER approach, by unifying multi-branded loyalty across 1800+ restaurants, in-store kiosks, MobileApp, QR, Delivery, Pick-up, In-App digital wallet and 6000 cash-registers.
- Personalized Engagement at Scale:
Launched 1,500+ behavior-based, targeted campaigns annually:
- Referral Campaigns: Drove 22% of new enrolments in 2024, generating ₺120M in net-sales.
- Sign-Up Campaigns: First-day transactions jumped from 19% (2023) to 31% (2024).
- Seasonal Product-based promotions: 23% YoY increase in sales.
- Segment-based campaigns: Reactivated 15% of churned customers and delivered ₺20M incremental revenue.
- Unmatched Digital Wallet Impact:
- 40% bonuses for first-time top-ups accelerated repeat purchases by 95%, driving long-term engagement, and stickiness.
- 95% of digital wallet users made repeat purchases, compared to 52% of non-wallet users.
- Overall, wallet users contributed to a 55% repeat transaction rate.
- Managed loyalty points for customers &TAB employees, creating operational gains & efficiencies.
- Market-Leading Retention & Data-Driven Personalization:
- Automated churn detection reduced churn by 11% YoY.
- Segmentation based personalized offers drove an additional 18% response rate, 10% better than sector.
- Delivered 372 million push-notifications (2024), achieving 7% first-hour response rate.
- Scalable, High-Performing System:
- 99.9% uptime, handling 1,073 transactions per hour.
- Loyalty members spend 22% more per visit and purchase 27% more items per basket compared to non-members.
- Avg. Visit per loyalty member is 3x higher than non-members
- Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 198 words used.
Extra360 is a hyper-growth technology solutions company that delivers data-driven loyalty, engagement and digital wallet solutions to businesses worldwide. In partnership with TAB Gıda, World's fourth-largest (Turkiye's leading) Quick Service Restaurant (QSR) operator, Extra360 designed and launched the country's first-ever "Multi-Branded, Omni-Channel Loyalty & Digital Wallet Program" across seven global&local brands including BurgerKing, Sbarro, Subway, Arby’s, Popeyes, Usta-Dönerci, Usta-Pideci. With 10million+ customers, TAB serves 1million guests daily through 1,800+ restaurants, TıklaGelsin delivery platform(app/web), ensuring seamless omni-channel engagement.
Before July-2022, TAB struggled with:
- Fragmented Journeys: Loyalty systems in-stores and digital platforms operated in silos, limiting engagement and cross-channel consistency.
- Inefficient Campaign Execution: Manual, one-size-fits-all campaigns resulted in low retention and loyalty-driven sales.
- Limited Data Utilization: Siloed customer data restricted personalized rewards and actionable insights.
- Churn: Dependence on outdated systems led to lower spend-per-transaction, and weaker retention rates.
Extra360 stepped in to help unify the experience—integrating in-store and digital channels, automating real-time campaigns, and unlocking customer insights to drive retention and revenue-achieving 8 million loyalty members in 2 years (80% participation). By delivering a scalable, and data-driven solution, Extra360 empowered TAB to turn customer interactions into long-term relationships— leading to a game-changing QSR loyalty success & digital transformation.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 247 words used.
The QSR industry is saturated with fragmented, brand-specific loyalty programs that rely on manual, one-size-fits-all solutions. In response, we broke industry norms by launching a first-of-its-kind, fully integrated, omni-channel, multi-brand loyalty and payments ecosystem—delivering unmatched customer engagement, revenue growth, and operational scalability.
- Loyalty Penetration Above Industry Norms
- Digital Wallet Driving Higher Spend & Retention
- Studies show that digital wallet users spend 33% more at restaurants (PYMNTS.com 2024). Our impact is even greater—95% of wallet users made repeat purchases, compared to 52% of non-wallet users, proving loyalty-tied payments drive revenue and customer lifetime value.
- Personalization at Scale—Industry-Leading Engagement & Revenue Growth
- 80% active campaign participation rate in 2024, up from 70% in 2023, far exceeds the global restaurant loyalty participation benchmark of 25.6% (Visa Inc.; Euromonitor). This outstanding engagement results from 1,500+ data-driven campaigns, delivering an additional ₺120M (~$4M) in net sales (2024).
- Scalability & Operational Performance
- With 99.9% uptime and 1,073 transactions processed per hour, our unified loyalty-payment ecosystem ensures seamless, high-volume scalability, setting a new global benchmark for QSR customer engagement.
From zero to 8 million loyalty members in two years, our loyalty-powered ecosystem is setting a new industry benchmark for customer retention, revenue growth and efficiency — raising the bar for the QSR industry worldwide.
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