Company: EasyCep
Company Description: EasyCep, which set out in 2018 with the vision of making Turkish consumers love renewed electronic devices, has 620 employees and an operation network spread all over Turkey; It is Turkey's largest refurbished electronic product market with a wide range of products, including mobile phones, tablets, smart watches, computers and robot vacuum cleaners.
Nomination Category: Sales Awards Distinction Categories
Nomination Sub Category: Sales Distinction of the Year - Consumer Products & Services
 Nomination Title: EasyCep
- Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 199 words used.
EasyCep is an information/technology company which is established in 2018 as Turkey's largest refurbished electronic product market. The company ranks 3rd on the Deloitte Technology Fast 50 list as one of the fastest growing companies in Turkey. EasyCep quickly became the largest brand in the sector in the Middle East by introducing the concept of "refurbished" to the global zero and second-hand product approach. The company's goal is to offer consumers refurbished electronic products, primarily focusing on items such as mobile phones, tablets, smartwatches, and computers. EasyCep promotes environmental sustainability by emphasizing the reusability of electronic devices and substantiates its commitment through the provided ESG report.
EasyCep makes users’ lives easier by offering products with high standards and it also allows people to purchase technological products at affordable prices without worrying about data security. Since it has Renewal Center License of the Ministry of Commerce, it also offers easy payment options to its customers with 12 installment payment.
EasyCep, which has the authorization certificate issued by the Turkish Standars Institute, also stands out with its mission of using technology in a sustainable way. It supports reducing environmental impacts and electronic waste by encouraging the reuse of used electronic devices.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the sales achievements since July 1, 2021 of the nominated organization, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Outline the organization's sales achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 247 words used.
EasyCep repairs purchased devices in its renewal facilities, making all functions fully operational before offering them for sale on its website. Although it is not as expensive as a new product, it provides a safer and more corporate experience than second-hand products. While doing this, it established stores in 67 different cities to facilitate easy access to new market products for its customers. Its online sales system has achieved nearly 40 million traffic on easycep.com in 2023, while the application has reached nearly 300,000 downloads.
In 2023, an independent research firm identified EasyCep as the most well-known brand in Turkey's industry, and it entered the 17th position on the Fast Company/Startup 100 list. With the goal of making phones and technological products accessible to all consumers, EasyCep renewed nearly 200,000 phones in 2023 and brought them into the economy. As a result, a 71% increase in mobile phone sales, over sevenfold in computer sales, and more than fourfold in smartwatches in significant growth figures.
EasyCep pioneers the usage of sustainable technology. People do not need to visit different stores and get different prices to sell their phone or technological product without worrying about their security. With the “Sell at Your Door” service, individuals can easily sell their phones without leaving their home. The expert technician who comes to the adress examines the phone and offers according to its value, and if offer is approved the person’s fee transferred to his account within 1 hour.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 219 words used.
As indicated in the visual materials presented, EasyCep undertakes on a unifying role through its communication plans, both as a brand and in supporting the technological sustainability of different brands. In this sense, stands created in large chain stores such as CarrefourSA and Migros allow individuals to evaluate their old phones instead of keeping them in drawers. Unused phones can be converted into shopping vouchers in chain stores and additionally provide cash when individuals wish to purchase a new phone. EasyCep offers trade-in advantages to customers who sell their old phones to EasyCep when they choose their as "refurbished" new phones from EasyCep. In this way, the environment is preserved, and individuals can take new steps with their old technologies.
In today's ecosystem, where everything is quickly consumed by choosing new, EasyCep has created a communication plan to support the concept of "refurbished." The communication campaign, "Telefonları Yenilemek için Önce Kafaları Yeniliyoruz!" (“To Renew Phones, We First Renew Heads!”), has garnered significant attention, allowed people to get to know refurbished technologies better. In TV commercials prepared for this campaign, three different characters share the advantages of using refurbished phones. All characters in the films have mind structures from the old era, with Baroque period wigs and styles conveying the message of renewing heads for renewing phones.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 239 words used.
EasyCep has rapidly become one of Turkey's largest refurbished electronic product markets in a short time. This rapid growth reflects its innovative approach the value it offers to customers.
In comparison to competitors, EasyCep stands out in the industry for its introduced concept of refurbishment, provided payment advantages, competitive offers on products, and additional values like "Sell at Your Door” and "EasyCare." These features are unique within the sector and aim to provide professional solutions to all problems encountered with technological devices, making life easier.
Unlike the limited installment options for new phones, EasyCep offers installment plans of up to 12 months in the refurbished product category. Individuals can also easily purchase EasyCare screen protection insurance in installments when buying a phone, protecting against potential accidents. This ensures that damaged or broken phones are replaced or repaired within two business days and makes life easier.
EasyCep's collaborations with various brands to contribute to this circular economy. Solution partnerships with technology brands that manufacture new phones unique in terms of evaluating used phones and offering new technologies to the customers. Many major retail chains and e-commerce platforms, including Migros, CarrefourSA, Amazon and Hepsiburada, collaborate with EasyCep in this context. With the vision of being closer to our customers for a bettwer world, EasyCep expands its sponsorships and solution partnerships in the sector, also provides quality refurbished electronic products to its customers and leading the way in sustainable technology usage.
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