Direct Alliance

Company: Direct Alliance, Tempe Arizona
Company Description: For more than a decade, Direct Alliance has been a leader in providing integrated sales and marketing solutions to extend market coverage, accelerate sales, and build customer relationships for its Fortune 500 clients.
Nomination Category: Sales Team Categories
Nomination Sub Category: Government Sales Team of the Year

Nomination Title: Direct Alliance - Government Sales Team of the Year

1. Tell the story about what this nominated team achieved since the beginning of July last year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Direct Alliance is nominating the Direct Alliance-Client Direct Government sales
team as the Government Sales Team of the year. This team sells exclusively as
the client's direct brand, focused on government sales of client products and
services.

To effectively and efficiently sell into government agencies the client's direct
sales team has implemented a focused sales strategy. These efforts have driven
government sales in 2008, with tremendous results.

This success mixes the client's strategic objectives with Direct Alliance sales
tactics that are uniquely tailored to address the opportunities and challenges
of government sales. These efforts are detailed below:
- Created government-centric value proposition and used targeted and integrated
marketing campaigns to support their objectives
- Identified thousands of 'high propensity' government entities were identified
and targeted - including examples of: fastest growing cities/counties/states,
highest rates of government spending, and related.
- Worked to target thousands of key buying agencies and register the client as
approved vendor
- Established 'RFP Sub-Team' to respond to efficiently respond to multi-million
dollar proposals all the way down to single unit requests
- Created 'Sub-Teams' that targeted current/buyers to drive additional depth and
sales with existing contracts as well as help identify high propensity targets
to maximize ROI

As shown, the Direct Alliance - Client Direct Government sales team has refined
both the art and science of selling to government agencies. All of our sales
programs have driven tremendous sales results within 2008, building further
value in relationship and pipeline activity that will continue to drive sales
and loyalty with all of our industry leading clients.

2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

3. Provide a brief (up to 100 words) biography about the leader(s) of the nominated team:

Guy Cournoyer possesses over twenty years experience across sales and finance
roles, with a focus on technology and government sales. His diversity of
experience in both Canada and the United States has served him well, where he
has been directly responsible for sales to the Department of Defense, and was
Vice President of Sales at Comark/Insight responsible for Government, Large
Enterprise, and SMB sales.