DHL Express Kenya - Business Development Achievement of the Year

Company: DHL Express, Nairobi, Kenya
Company Description: DHL forms the world’s leading mail and logistics group. We have an unrivaled portfolio of standardized products and innovative custom solutions. And with our Strategy 2020, we commit to becoming the company that defines the logistics industry.
Nomination Category: Business Development Awards Categories
Nomination Sub Category: Business Development Achievement of the Year - Transportation Industries

Nomination Title: DHL Express Kenya

Tell the story about this organization's business development achievements since the beginning of July 2017 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

As the Business Development Achievement of the year, DHL Express Kenya has been pushing on E-Commerce growth and logistics solutions for all Small and Medium enterprises in Kenya. Under the theme, ‘Power up your potential’, DHL has provided a platform for e-commerce retailers to take their business to the newt level with DHL Express Kenya.

E-Commerce is a main focus of revenue and shipment growth at DHLE Kenya based on the following factors, according to the Metapack – 2016 state of e-commerce delivery consumer research report:

-E-commerce is set to be a $900B industry by 2020
-There are 1.B shoppers online in 2018
-68% of millennials make purchasing orders based on the logistics oprions
-Consumer behavior expects ‘on demand’ speed and delivery in their purchasing options
-E-commerce retailers are looking to expand their businesses globally with a reliable logistics partner

E-commerce venture in Kenya

Under the hashtag #MadeInKenya, the E-commerce sales team launched their e-commerce campaign catered to e-retailers providing locally-made African items, which attract a large e-customer base. Such e-retailers receive numerous global online orders and are on the search for a reliable logistics partners to deliver. Kenya is home to vibrant start-ups with a striking culture to globally offer; African beaded jewelry, accessories, clothing, footwear, art, collectibles, organic products and home living items.

DHLE Kenya E-commerce success story

The E-Commerce team began by selling DHL Express as the leading global provider with tailor-made shipping solutions for e-commerce logistics of international courier and express services for B2B and B2C customers. The team provided customers with DHL’s global footprint and coverage as the world’s most expansive logistics network, covering over 220 countries and territories in Europe, the Americas, Asia-Pacific, Africa and Emerging Markets.

The team further provided customers with e-commerce statistics and facts on global trends according to the Metapack – 2016 state of e-commerce delivery consumer research report which further placed:

-the number of online devices at 16B by 2019
-an estimated global e-commerce sales of $3.4T by 2019

Finally, the team ensured customers understood that the world was craving to experience the affluent and vast cultural items that Kenya had to offer as a global tourist destination.

Winning customers’ hearts

By evoking the right buying environment, the sales team managed to convince the vibrant start-up business community in Kenya that DHL was the solution to their craving of expanding their businesses to the global markets. DHL additionally provided services in a Speedy & Flexible mode.

The team additionally appointed each customer with a trusted advisor to deliver an epic customer experience to offer tailor made shipping solutions to their customer’s convenience.

What DHL did differently from competition

The team took time to research on the e-commerce industry, ecommerce platforms, consumer demographs, consumer buying behaviour and lived up to customers’ expectations, and created a whole new world of possibilities in KE.

E-commerce accomplishments

-E-commerce shipment growth is at 43% Year to date (YTD)
-E-commerce base revenue growth is at 53% YTD
-E-commerce active customer growth is at 66% YTD
-E -commerce billed weight is growth is at 48% YTD
-Average weight per E-commerce shipment is at 4 Kgs YTD

E-commerce Industry Movers

-Naheri African Fashion Market Store – 330 Shipments YTD
-Sipdada And Company- 251 Shipments YTD
-Luben Kenya Limited- 208 Shipments YTD
-Jordan Agency- 151 Shipments YTD
-Naruki African Bags & Jewelry Store-136 Shipments YTD
-Ikwetta Kenya- KES 167,000 Revenue YTD
-Utamaduni Craft Centre- KES 1,100,000 Revenue YTD
-Shop Soko -208 Shipments YTD