Bunchball
Company: Bunchball, Redwood City, CA
Entry Submitted By: Inner Circle Labs
Company Description: Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: IVR or Web Service Solution – New Version
Nomination Title: Nitro Gamification Solutions
Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and sales to date:
Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem.
The need to engage audiences -- consumers, communities and employees -- has never been more urgent. Businesses are competing for the attention of an increasingly distracted and mobile public. Bunchball’s gamification solutions influence the behavior of employees, customers and learners by applying the dynamics of competition and achievement through the use of goal-setting, real-time feedback, competition, status and recognition. Since mid 2011, Bunchball has upgraded and enhanced the features of Nitro to expand to the enterprise and personalize gamification.
Refined by more than five years of R&D and 44 releases, Nitro is the world’s most advanced gamification engine. Nitro currently serves up to 70 million unique users and 2.3 billion actions each month.
In March 2012, Bunchball unveiled Nitro Gamification Engine Version 4.3 --codenamed Flamethrower --– which introduced personalization to gamification. New features include:
- Personalization: Map the missions to the user: Create specific, relevant missions for users to maximize engagement and participation.
- Collaboration: Winning with others: Customers can create any number of teams based on any criteria, and create any number of specific goals and missions for that team to pursue.
- Rewards: Gratification is motivation: End-to-end fulfillment of meaningful virtual or physical rewards to keep users deeply engaged d for the long haul.
“Flamethrower is the biggest leap forward in gamification since the release of Nitro in 2007. Today, users expect every digital experience to be personalized, collaborative and rewarding and we're giving businesses the power to meet those expectations." RAJAT PAHARIA, FOUNDER & CPO, BUNCHBALL
Bunchball also enables out-of-the-box gamification through its line of Integrated Nitro Solutions built for fast deployment and for solving specific business problems with existing enterprise platforms. Integrated Nitro Solutions include Nitro for Web Engagement, Nitro for Salesforce, Jive Gamification Module, and Nitro for IBM Connections.
In 2012, Bunchball debuted Nitro Connectors to integrate Bunchball with leading enterprise applications and tools including SAP, Jira, Box.net, Yammer, SharePoint, NetSuite and more. Nitro Connectors lets you easily capture real-time data about employee activity from cloud, SaaS, and on-premise applications in the enterprise -- all with no coding..
CUSTOMER SUCCESS
Bunchball's world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro.
11/12 - Bunchball customers have seen a 229 percent rise in page views, a 163 percent increase in retained audience, and a 175 percent boost in total engagement as measured by activities per user.
Terra Global - “In the first three weeks after gamifying our portals, we saw our registrations leap from 1 million users to 3 million.”
CrowdFlower - “Our contributors tell us they love the experience, and the Bunchball platform has proven to be easy to deploy, scale and personalize as our needs evolve.”
Think Through Learning – “ We’re infusing the experience of acquiring math skills with the thrill of achievement, recognition and reward. ..success for our students is closer at hand than ever.”
J,. Hilburn – “We've created a customized experience that lets our network of style consultants know that every action they take is recognized and valued.”
Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:
Jim Scullion, CEO, joined Bunchball in 2010. Jim has a proven track record of successfully growing early-stage and established businesses to profitability. Prior to joining Bunchball, Jim was CEO for two other Granite Ventures portfolio companies, DecisionView and Tumbleweed Communications.
Rajat Paharia, Founder and Chief Product Officer
Recognized as the father of gamification, Rajat founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a wide array of companies.