Company: Brevo, Paris, France
Nomination Submitted by: The Hoffman Agency
Company Description: Brevo is a leading customer relationship management (CRM) suite designed to efficiently build meaningful customer relationships at scale in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform to grow their business with intuitive marketing and sales tools.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Marketing Solution – New Version
 Nomination Title: Brevo - the leading CRM and marketing automation solution
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the features, functions, benefits, and results to date of the nominated product or service, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 338 words used.
Brevo enables businesses to efficiently build meaningful customer relationships at scale. As an all-in-one CRM and marketing platform, Brevo facilitates automated multi-channel marketing campaigns across email, SMS & MMS, WhatsApp, and social media. Detailed platform features include:
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Email Marketing
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Brevo users can create stunning emails without prior graphic design skills and deliver developed email campaigns straight to the customer inboxes. Brevo tracks email campaign performance to suggest adjustments for campaigns to run more effectively in the future. Further, users can grow their customer lists with free unlimited contacts at no extra cost.
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SMS and MMS Marketing
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In a global survey of over 4,000+ consumers, Brevo found that 40% of consumers prefer to hear from businesses through SMS/text, and in response, Brevo expanded its SMS capabilities with the introduction of a Multimedia Messaging Service (MMS) for U.S. customers. Users can send personalized campaigns with an image and up to 1,600 characters of text to provide automated, real-time updates on order confirmations, shipping updates, and flash sales via timely SMS and MMS messages.
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WhatsApp Campaigns
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Landing Pages
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Brevo offers users easy-to-build custom landing pages with options for formatting, color, and fonts that require zero coding. These targeted landing pages can be used to showcase products, content, and events, and can sync with Google Analytics for additional traffic information.
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Facebook Ads
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Users can broaden their social reach with customizable Facebook campaigns that help turn web browsers into customers and view trackable metrics – such as impressions and clicks – alongside email, SMS, and WhatsApp to best understand your audience to improve future campaigns.
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Data-Driven Insights
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Brevo provides in-depth reporting of key analytics including open rate, purchase history, and product catalog. Businesses can track key performance indicators (KPIs), customer behavior, and campaign effectiveness, enabling data-driven decision-making.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 46 words used.
Customer Success Stories
- If you are nominating a brand-new product or service, state the date on which it was released. If you are nominating a new version of an existing product or service, state the date on which the update was released:
Brevo Marketing Platform – latest version released Nov. 2023
- Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 346 words used.
Brevo is a comprehensive customer relationship management (CRM) and marketing automation solution that helps users build meaningful digital-native relationships with their customers. Formerly Sendinblue, the company rebranded in the summer of 2023 to reflect its commitment to providing a fully comprehensive CRM solution and expanding its offering to the North America market. Notably, following its achievement of $100 million in annual recurring revenue (ARR), Brevo officially reached centaur status last year.
Brevo has continued to fuel its growth through its expansion of technology, originally starting as an email marketing tool that has evolved to become a comprehensive, multi-channel, third-party integrable CRM platform. The company is committed to adapting its platform to its 500,000+ diverse customer needs, particularly to support SMBs globally, via the incorporation of new features such as email marketing automation, chat functionalities, sales pipelines, CRM, transactional messaging, and partnership integration with over 75 business tools.
Notably, to help fuel business growth, since 2019 the company has made 10 strategic acquisitions to support the enhancement of Brevo’s real-time interaction capabilities via mobile push notifications and bolstered the platform’s centralized customer data management. Significant acquisitions in 2023 include WonderPush and Octolis.
“Brevo gives us the functionality and flexibility we need to manage our marketing engagement as well as our sales pipeline while saving us $30,000 annually compared to HubSpot.” – Kevin Yen, Head of Growth from AI Camp, a premier online learning experience in AI Education
“The ability for us to make aesthetically pleasing, functional emails in a short amount of time with limited coding and HTML experience is incredible. We can create a great, targeted, ready-to-roll-out email in 60-90 minutes saving us a lot of time.” – Chris Murray, VP of Marketing at Island Federal, a nonprofit banking and product service for New Yorkers
“Brevo has made it easier to engage players. Whether it’s game updates of referral campaigns, players who see the content we make with Brevo has 10% greater engagement with our games.” – Prathana Ramesh, Marketing Specialist at Hi-Rez Studios, an American video game developer and publisher
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