Allego - Sales & Marketing Mobile Application

Company: Allego, Boston, MA
Entry Submitted By: Matter Communications
Company Description: Allego’ssales learning and coaching platformreinvents sales training to help teams accelerate time to competency, confidently handle objections and articulate value. Enabling better performance for nearly 100,000 professionals across high tech, financial services, medical device/life sciences and other industries made Allego the 5th fastest growing software company on the 2017 Inc. 5000 list.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Sales & Marketing Mobile Application – New Version

Nomination Title: Modern Learning Tools Improve Sales Training in Allego 5.0 and 5.1

Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and sales to date:

There’s no doubt the sales function has drastically changed in recent years. More educated buyers, increasingly complex products, and an ever more competitive marketplace mean that B2B reps need to know more than ever about the nuances of their solution offerings. Developed to help sales reps succeed in this competitive environment, Allego is a modern sales learning and coaching platform that ensures reps have the skills and knowledge needed to make the most of each selling situation. Additionally, the Allego mobile app provides reps with access to information on-the-go, allowing them to record and share video-based insights and receive point-in-time feedback from managers anytime, anywhere.

Initially launched in September 2015, Allego has significantly enhanced its platform, helping it to remain one of the top sales learning solutions on the market. Today, nearly 100,000 professionals use Allego across complex industries including financial services, life sciences, and high tech.

Most recent updates include versions 5.0 and 5.1, launched in July and October 2018, respectively. The features added in these versions demonstrate Allego’s commitment to investing in modern learning, a concept that takes advantage of the way the human brain actually learns and retains information to improve training initiatives. Modern learning combines technology, like mobile and video, with cutting-edge learning science to empower reps with continuous access to peer- and corporate-generated content that is reinforced over time. In contrast to traditional sales training programs, Allego replaces group training sessions with personalized streams of bite-sized learning content that are easy to create, access, and absorb, coupled with the reinforcement and informal, on-the-job learning necessary to master new concepts.

Enhancements in Allego 5.0 and 5.1 include:

AI Speech Transcription (Allego 5.1) automatically transcribes audio into text and offers the ability to include closed captioning during video playback. This AI-based enhancement is critical for learners who are hearing-impaired, prefer to see text along with audio, or are in an environment where text is preferable. Learners can also use search to jump to the precise moments where relevant content is discussed.
Content Expiration Management Tools (Allego 5.1) streamline the process of managing content by allowing team leads and system administrators to set a date on which content that has exceeded its useful life cycle will be automatically retired. Content is not deleted, however, and can be re-shared by system administrators with the required credentials if needed.
Executive, Manager and Team Dashboards (Allego 5.0) let senior leaders, sales managers and trainers view key statistics for their entire team on a single screen, providing them with a snapshot of the status and impact of training programs. Manager performance dashboards also give executives and other senior leaders insight into their managers’ coaching so they can “coach the coach.”
Modern Learning Management Console (Allego 5.0) allows trainers, enablement professionals and admins to create, publish and assign collections like courses, channels and flash drills -- flash-card style quizzes -- to any combination of individuals or groups.

Allego’s popularity with customers has twice earned the company a place on the Inc. 5000, including as the 5th fastest-growing private software company, with three-year growth of 5,401%. Allego has received five Stevie Awards: 2018 Gold for Sales & Marketing Mobile Application (New Version); 2018 Silver for Top Sales Enablement Solution (New Version); 2017 Silver for Customer Service Department of the Year, Computer Software (Up to 100 Employees); 2017 Silver for Sales Training Product of the Year; 2016 Gold for Collaboration Solution (New).

Other significant company achievements include:

-Doubled customer base year-over-year in 2017
-For the second half of 2017, achieved a 95% customer renewal rate, and reported a 100% customer renewal to date in 2018
-Secured a $7.5 million investment led by General Catalyst
-Since launching in 2015, achieved positive growth year-over-year, including 67% growth in the first half of 2018 over 2017