Company: Adobe, San Jose, CA
Company Description: Adobe is a computer software company based in San Jose, California. Founded in 1982 by John Warnock and Charles Geschke, Adobe is known for products such as Photoshop, Acrobat, Illustrator, and more. Adobe is a global company with more than 26,000 employees worldwide.
Nomination Category: Sales Awards Team Categories
Nomination Sub Category: Virtual Technology Sales Enablement and Pre-sales Team of the Year
 Nomination Title: Adobe's Technical Hands-On Labs
- Briefly describe the nominated team: its history and past performance (up to 200 words):
Total 173 words used.
The Adobe Technical Pre-Sales Team is a dynamic group dedicated to driving sales success through advanced technical enablement. Established with a mission to enhance the skills and confidence of Adobe Solutions Consultants (SCs), this team addresses a critical need for hands-on, experiential training across Adobe’s expanding product portfolio. Over the past year, they launched the Technical Hands-on Labs program, a strategic initiative designed to close knowledge gaps, particularly in light of limited in-person training opportunities.
Through this program, SCs gain practical experience with new technologies, including Adobe Firefly and Portfolio Plays, enabling them to deliver impactful, solution-based demonstrations tailored to client needs. The labs use innovative digital tools and interactive scenarios, ensuring SCs can adapt quickly to evolving market demands and complex client requirements. Early results show significant improvements in demo quality, SC confidence, and positive feedback from both SCs and clients, showcasing the program’s value in driving sales and client satisfaction. By providing SCs with continuous learning opportunities, the Technical Hands-on Labs reinforce Adobe’s commitment to excellence, innovation, and client-focused sales enablement.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated team, OR written answers to the questions? (Choose one):
Written answers to the questions
- Outline the team's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 234 words used.
Since July 1, 2022, the Adobe Technical Pre-Sales Team has launched and scaled the Technical Hands-on Labs, achieving exceptional results in sales enablement and technical proficiency. This program addresses a gap in technical training for Solutions Consultants (SCs) by providing a structured, interactive learning experience. The labs focus on Adobe’s latest technologies, including Adobe Firefly and Portfolio Plays, ensuring SCs are equipped to deliver impactful, solution-oriented demos across Adobe’s product suite.
The achievements of this initiative include:
- Enhanced Demo Quality and Consistency: SCs who completed the labs demonstrated improved demo quality, with an average 10-point increase in Adobe product and demo confidence, reflecting the program’s effectiveness.
- Increased SC Confidence and Engagement: The hands-on nature of the labs has bolstered SCs' technical confidence, enabling them to handle complex client scenarios. Post-training surveys show an 83% Net Promoter Score.
- Positive Impact on Revenue: Since the program’s launch, SCs have contributed to several high-value $10M+ deals where their technical expertise, honed through the labs, was critical in securing client buy-in.
- Scalability and Adaptability: Designed to be scalable, the program has engaged SCs across all global regions, adjusting to different product lines and client needs. The labs now serve as a model for future technical enablement programs.
Through these achievements, the Technical Hands-on Labs have positioned Adobe’s Technical Pre-Sales team as an industry leader in virtual sales enablement, bridging the gap between technical proficiency and client-centered sales strategy.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 148 words used.
To substantiate the impact of Adobe’s Technical Hands-on Labs program, we have included several key supporting materials.
- SC Confidence Metrics: Attached survey reports illustrate the 10-point increase in Adobe SC product and demo confidence and an 83% Net Promoter Score. These documents provide concrete evidence of the program’s effectiveness in enhancing both SC performance and client experiences.
- Testimonial Quotes and Participant Feedback: A series of testimonial quotes from SCs across various regions highlight how the labs have transformed their ability to deliver compelling, solution-oriented demos. Participant feedback forms, further reinforce the program's value, with SCs emphasizing the labs’ role in building technical proficiency and increasing client engagement.
These attachments collectively validate the claims in this nomination, providing a clear, data-driven narrative of the Technical Hands-on Labs’ success and its significance in Adobe’s sales enablement strategy.
Supporting Materials: H1 Report - Technical Hands-on Labs - H1 Executive Insights.pdf
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the team's past performance (up to 250 words):
Total 226 words used.
The Technical Hands-on Labs program stands out as a unique and impactful approach to sales enablement in the technology industry. Unlike traditional training, which often relies on passive learning or generic content, Adobe’s program prioritizes active, hands-on engagement with Adobe’s latest products, including advanced features like Adobe Firefly. This experiential format allows Solutions Consultants (SCs) to gain real-world skills in a controlled environment, bridging the gap between theoretical knowledge and practical application.
Compared to other industry players, Adobe’s Technical Hands-on Labs provide a comprehensive, live learning model that is both scalable and adaptable providing an emphasis on portfolio play selling strategy. Where many companies struggle to offer personalized, product-specific training at scale, Adobe’s program delivers tailored, relevant experiences to SCs globally, setting a new standard in virtual technology sales enablement.
Significantly, the labs have resulted in measurable improvements: 10-point increase in Adobe SC product and demo confidence and an 83% Net Promoter Score. These achievements mark a notable progression from Adobe’s previous training methods, which were less interactive and yielded fewer tangible outcomes. Moreover, the program’s contribution to high-value deal closures demonstrates its critical role in enhancing Adobe’s competitive edge and positioning the company as a leader in customer-focused technical pre-sales.
By transforming how SCs engage with both Adobe’s products and their clients, the Technical Hands-on Labs exemplify a best-in-class model for impactful, scalable sales enablement.
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