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ActiveCampaign, Chicago, IL

How to EnterCompany: ActiveCampaign, Chicago, IL
Company Description: ActiveCampaign is an email & marketing automation platform. Founded in 2003 by Jason VandeBoom, ActiveCampaign helps over 120,000 businesses grow and automate their marketing.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Marketing Solution – New Version

Nomination Title: ActiveCampaign's 2013 Update

Tell the story about this nominated product or service (up to 525 words). Describe its function, features, benefits, and sales to date: 

TEXT REDACTED FOR PUBLICATION

ActiveCampaign is an email & marketing automation platform that services over 120,000 businesses. The company was built with small businesses in mind. We develop tools and features that make it easy for our clients to carry out their marketing goals, build their list of contacts, and engage with contacts in a personalized manner. We ensure that our development is always centered around providing small businesses with tools and features that are both cost-effective and efficient.

In 2013 we released an updated platform and an updated business model. We adjusted to a freemium business model and became the first company to make marketing automation available for small businesses. These two items have enabled us to start a market disruption in an otherwise stale market space. Previously marketing automation was only available for thousands of dollars a month with thousands in setup fees. We take that same power (and often times more power) and offer it for free with the option to upgrade to paid plans from only $9/mth.

Our new marketing capabilities allow businesses to:

- Connect web, email, mobile, and social channels
- Track & utilize behavioral data to be used in automated triggers & personalized campaigns
- Automate their sales process with custom workflows
- Setup highly personalized automated marketing or service campaigns with defined logic & steps
- Send campaigns with real-time product or site data
- Automate data exchanges with over 250 other services (CRM’s, ecommerce platforms, etc..)
- Automatically learn more about their contacts (age, demographics, social information, etc..)

To learn more about ActiveCampaign visit us at http://www.activecampaign.com

 

Provide a brief (up to 125 words) biography about the leader(s) of the team that developed this nominated product or service:

Jason Vandeboom is the founder and CEO of ActivCampaign. He has over 15 years of web based software experience with the last 11 years focused on helping businesses grow through email marketing & marketing automation.

Within the first year of ActiveCampaign he obtained over 1,000 clients including names such as Texas Instruments, Pepsi, and IBM. ActiveCamapign has seen double digit growth every year since and has since exceeded 120,000 clients.

Using a customized agile development workflow and practicing lean practices ActiveCampaign has been able to capture market share from a competitive space without any outside investments.