Company: Vidyard, Kitchener Ontario
Nomination Submitted by: Mindshare PR
Company Description: Vidyard is the leading provider of AI-powered video messaging, video hosting, sales prospecting, and buyer engagement solutions for sellers and go-to-market teams. Vidyard enables any organization to use online video content, AI-powered video messaging, tailored digital sales rooms, and its autonomous sales assistant to transform the way it engages buyers and exchanges value with customers.
Nomination Category: Solutions & Implementations Categories
Nomination Sub Category: Sales Automation Solution – New or New Version
 Nomination Title: Vidyard Messages Platform with AI Avatars
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the features, functions, benefits, and results to date of the nominated product or service, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 350 words used.
Vidyard Messages is a video messaging platform that enables go-to-market teams to create personalized video content, making it easy to connect with more leads, qualify better opportunities, and increase win rates. Sales teams can quickly record and share personalized videos, allowing them to deliver better introductions, demos, pitches, and proposals. Sellers can leverage pre-made video scripts or use the AI Script Generator; and share videos directly from Gmail, Outlook, Salesloft, LinkedIn, and more.
Recent studies have shown that video messaging significantly enhances sales outreach effectiveness, with over 60% of sales reps reporting increased response rates. Vidyard’s powerful analytics provide real-time insight into viewer behavior, so sellers can follow up at the right time with tailored messages. Vidyard Messages also connects to CRMs like Salesforce and HubSpot to enrich contact records with viewing data and quantify how video drives pipeline and revenue.
Vidyard AI Avatars ushers in a game-changing new version of the platform and achieves the elusive goal of personalization at scale. Users provide a two-minute sample video to create a hyper-realistic avatar that looks and sounds just like them, upload a script, and watch the AI Avatar deliver high-quality, error-free videos at scale. AI Avatars videos can easily be sent to prospects and customers from within Vidyard’s platform, as well as incorporated into common sales system workflows. Teams can use and reuse the avatar, making it faster to develop and deliver hundreds of customized sales videos than it once took to record one. The integration of Vidyard's personalized video solutions, including AI Avatars, addresses the growing demand for personalized and authentic communication, a critical factor when 71% of consumers expect personalized interactions.
Key updates to AI Avatars, released in September 2024, make it even more effective. Bulk personalization lets users personalize scripts for recipient lists using either simple keyword replacement or enriched data from customer intelligence platforms like Clearbit. AI Avatar integration with leading CRM platforms like Salesloft and Apollo streamlines workflows, eliminating disruption and reduced productivity due to context switching. Vidyard has also enhanced the facial feature accuracy of AI Avatars and increased the speed of Avatar creation.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 153 words used.
Case studies from Superside and ReviewThatPlace.com provide additional data and testimonials from leaders at these Vidyard customers, who are seeing tremendous ROI from Vidyard Messages and AI Avatars.
Two press releases from April and September 2024 outline the rapid progress Vidyard has made to empower users to take advantage of cutting-edge AI capabilities for modern B2B go-to-market efforts. Extensive enhancements to AI Avatars released in September offer evidence of Vidyard's commitment to continuous improvement and attention to user feedback.
AI Avatars videos from Vidyard CEO Michael Litt and COO Jonathan Lister provide examples of the personalized content that Vidyard customers can create and share at scale. AI Avatars equip users to harness AI throughout the sales cycle.
Sample press coverage about Vidyard's momentum through 2024 exemplifies its accelerating growth and new capabilities that bring sales professionals and go-to-market teams into the AI era, with higher rates of engagement and increased opportunity win-rates.
- If you are nominating a brand-new product or service, state the date on which it was released. If you are nominating a new version of an existing product or service, state the date on which the update was released:
The newest version of the Vidyard Messages platform, with the addition of the industry’s first hyper-realistic AI Avatars, was released April 16, 2024.
- Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 349 words used.
Vidyard maintains a loyal customer base, with a 4.5 star rating based on nearly 800 G2 reviews. Its Messages platform has long helped customers build momentum and revolutionize their sales flow. For Vidyard customer Superside, an always-on design company, personalized video is a key component of success. Just a few months after adopting Vidyard Messages, Superside has seen skyrocketing demand for its services and increased momentum within existing enterprise accounts. Video messaging has led to an eight-fold increase in click-through rates, a four-time increase in reply rates, and is driving 50% of new ABM opportunities. Director of Revenue Marketing Miles DePaul says, “We’re seeing success with personalized video. It’s becoming more and more a part of our workflow. At first, video was something we used alongside email and LinkedIn, but it’s becoming far more crucial to our business. It’s now the first tool we introduce to our new hires.”
And after just a few months on the market, AI Avatars are massively improving outcomes for users. For example, ReviewThatPlace.com, a digital solutions company, was struggling to differentiate its brand and capture attention amidst a sea of similar proposals. Traditional text-based proposals were hitting below 5% open rates, so CEO Shakir Ansari turned to video to help distance the company from its rivals. Initially, Shakir experimented with creating manual video introductions on Vidyard Messages. Personalization was working, but ReviewThatPlace.com needed to send a higher volume of pitches in order to sustain its pipeline. “There’s zero chance for me to be able to submit 50 pitches a day if I’m recording all those by myself,” Shakir says. AI Avatars are the solution; now, Shakir sends 50 personalized messages a day with ease, and has gained a 760% increase in proposal open rates and a 400% increase in opens-to-meetings. In Shakir’s own words, “It builds connections extremely fast. I almost had to tell my team to scale back a bit, because I’m running out of time in a day.” He adds, “If any salesperson doesn’t use AI video, they’re literally leaving money on the table.”
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