Company: Dash Solutions, Birmingham, AL
Company Description: Headquartered in Birmingham, Ala., Dash Solutions is a fintech platform that provides digital payments and reward programs to thousands of customers. Dash Solutions offers innovative strategies and a proprietary technology stack, including payroll, expense, gift, reward and incentive card products to employers, financial institutions and government agencies.
Nomination Category: Solutions & Implementations Categories
Nomination Sub Category: Incentive Management Solution - Implementation
 Nomination Title: Empowering Growth with "Partner Rewards"
- State the the date on which the nominated solution was first available:
September 27, 2024
- Describe the features, functions, and benefits of the nominated Incentive Management solution (up to 350 words):
Total 347 words used.
The Verkada Partner Rewards program provides Verkada with the ability to incentivize their Partner Representatives to sell more products, grow market share, and drive product knowledge. The incentive platform is highly configurable, user-friendly, and provides the opportunity to quickly implement multiple promotions and engagement incentives which can be segmented by multiple variables, such as geographic location, sales volume, partner type, and product category.
Dash Solutions and Verkada designed the platform in accordance with specific branding and style guidelines, driving the brand forward with each partner login. Verkada is a pioneer in cloud-based physical security solutions that protect people and property in a way that respects individuals' privacy. Therefore, they required a smooth and proven turn-key solution to complement their image and help drive loyalty through their fast-growing partner ecosystem. Some of the capabilities include:
- Homepage: Includes rotating highlight banners, promotion tiles, tracking widgets, participant profile image, participant earnings balance, and site navigation.
- Claims Admin: Program admins or other stakeholders can find and manage all unvalidated sales claims that have been submitted through the program (that have not already been pre-validated against source data).
- Registration Approval: Quickly see, manually approve/decline pending program registrations, cross-referenced with information taken at first time login.
- Homepage Highlights: Focused area that is front and center real estate for communications and messaging to help reinforce visibility.
- Permissions Page: Toggle on/off features, widgets, and other site elements available to program participants.
- Audience Creator: Create audience groups within the program so that the program experience can target those users with specific promotions and training content.
- Reporting: Admins can access filtered, tabular reporting across the participant audience to pull performance insights.
- Reward Mall: Product training and other motivating behaviors add dollars to partner’s wallet, allowing them to transfer these to a Verkada branded prepaid Visa® card
The Visa Prepaid Card redemption option was of particular importance to Verkada, as a sleek, branded, and flexible prepaid option would allow dealers to quickly access and spend their hard-earned dollars. Additionally, every time that spend occurs- the Verkada brand accompanies partners where they go- keeping the brand top of mind.
- Outline the need or problem that was identified, why the solution was chosen, how the solution was implemented, and the results of your implementation to date (up to 350 words):
Total 312 words used.
Verkada is a pioneer in cloud-based physical security solutions, helping enterprises operate safer, smarter buildings. Specializing in cloud-based physical security solutions, including video security cameras, access control, environmental sensors, alarms, workplace management, and intercom systems, they sought to launch a partner rewards program to expand market share and increase product knowledge among a rapidly growing global team. Founded in 2016 with more than $360M in funding raised to date, Verkada has expanded rapidly with 15 offices across six continents, 2,100+ full-time employees and 28,000+ customers across 85+ countries, including 87 companies in the Fortune 500. Due to incredible growth, Verkada desired to enhance their brand visibility and market share via both direct and indirect sales channels.
Dash Solutions was chosen to support Verkada with their channel incentive needs due to a need for a configurable enterprise platform to accommodate growth, an ability to create meaningful and impactful promotions quickly, and industry/subject matter expertise around account and change management. Speed to market was critical to Verkada and the program was launched successfully in time for Verkada’s annual partner summit. This is particularly meaningful to both Verkada and Dash Solutions because of the speed, precision, and collaboration between parties—ultimately implementing a solution in a mere 6.5 weeks.
This was possible because of strong stakeholder engagement from both vendor and buyer sides, using a prescribed process for implementation of Channel Incentive programs. From requirements gathering, design, development, UAT, internal and external communications, operationalization and launch activities, implementation teams had the experts to beat an industry average launch time of 3-6 months.
Early results are trending positively for Verkada, as internal teams from both parties are cohesively strategizing a roll-out to a larger partner audience beyond just the pilot. Dash Solutions is happy to be continuing the partnership to add more dealers for increased sales, more loyalty, and ultimately greater indirect sales revenue.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 128 words used.
- Verkada Custom Card Art and Cardholder
- Custom card art that is unique to Verkada's brand standards that helps ensure their dealers are paid out in a compliant, secure, and fast manner. The speed to payout, without compromising security, allows their program to be a continous cycle of loyalty, engagement, and incentive dollars well spent. This allows them to drive indirect sales at a time of high growth for them, complementing their sales strategy.
- Verkada Program Page
- Dedicated program page to centralize Verkadas incentives and training under one roof. This allows dealers to safely register and connects them with Verkada Partner Rewards in a safe, meaningful, and connected way that is mobile friendly. Claims are safely submitted and quickly paid out and redeemable on the Verkada branded prepaid card.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the features, functions, benefits, and results to date of the nominated implementation, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
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