Company: Veeam Software, Alpharetta GA
Company Description: Veeam is the #1 global leader in data resilience, providing backup, recovery, security, intelligence, and freedom. Our solutions protect data across all platforms, ensuring it is always available
Nomination Category: Sales Awards Achievement Categories
Nomination Sub Category: Sales Meeting of the Year
 Nomination Title: Veeam Sales Kickoff
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the nominated achievement since July 1, 2022, OR written answers to the questions? (Choose one):
Written answers to the questions
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 90 words used.
1. The Veeam Website: Please refer to our website (veeam.com) for more information about our company, our products, and our customers.
2. Key Performance Indicators for Launchpad Prerequisites (by product): This presentation includes completion data and NPS scores for the online modules included as prerequisites for the live event.
3. Key Metrics: This presentation includes a summary of our quantitative goals and actual metrics achieved. Also included are images of gamification leaderboards used during the event to boost engagement and metrics supporting knowledge transfer to master new product messaging.
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Outline the nominated achievement since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 215 words used.
In the past, Launchpad, Veeam’s sales kickoff event, was limited to our sales teams. Different approaches had been implemented, including the executive team traveling to global locations over a three-week period to conduct consecutive sales kickoff events. Previously, the event had been 100% virtual and conducted by location. While cohesion was promoted in specific regional locations, global unity was lacking. Veeam developed ambitious, inclusive, and developmental goals for Launchpad 2023. One of the key achievements was fostering global cross-collaboration and awareness, ensuring that every employee could see the critical role they play in the company's success. The business aimed to break down silos and create alignment across the company, specifically by including those who had not participated in the past. For the first time since the COVID-19 pandemic, employees could join the sales kickoff in person or virtually. What had previously been known as the ‘sales kickoff’ evolved into a comprehensive sales training program, rebranded as Launchpad. Launchpad has evolved to feature a global company keynote, executive updates, and live enablement sessions, with the goal of driving home the impact each department has on the company. The event was scheduled across five geographic locations, with the virtual audience considered as a ‘sixth location’. Most importantly, Launchpad took place simultaneously across all locations and time zones.
- Briefly describe the nominated organization or individual: history and past performance (up to 200 words):
Total 130 words used.
Veeam is the #1 global leader in data resilience, providing backup, recovery, security, intelligence, and freedom. Our solutions protect data across all platforms, ensuring it is always available. Veeam's five pillars—secure, flexible, recoverable, intelligent, and protected data—drive radical resilience, helping organizations bounce forward from disruptions. With 75% of organizations being impacted by at least one ransomware attack last year, our product portfolio protects our customers' critical data. Founded in 2006, Veeam has over 5,000 employees and offers a single platform for Cloud, Virtual, Physical, SaaS, and Kubernetes environments. Within Veeam, the sales organization is split by geo and supported by the Sales Acceleration function. The Sales Acceleration team partners with Sales to address business needs and align with company goals, focusing on productivity, growth, and remaining the industry leader.
- Explain why the achievement you have highlighted is unique or significant. If possible compare the achievement to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 238 words used.
Gamification and simulation were identified as important elements of Launchpad to foster Global cross-collaboration, and knowledge retention. Veeam’s Learning & Development team, Sales Acceleration, spearheaded the design of Launchpad and specifically the design and creation of all the enablement content used throughout. The entire program was designed as a true blended program with online, live, and gamification components which allowed for Global unity. This is a significant change from the past when there was no global unity that allowed all employees to participate. This year’s program was delivered in three phases: prerequisites, live sessions, and simulation. This approach engaged learners early and often for maximum retention when compared to previous iterations. The Sales Acceleration team worked with internal and external business partners to design the program. Pre-work was also included. Veeam leveraged the external company, Alchemist, for the simulation and gamification platform/app used during Launchpad, which was new in 2023. Employees first completed pre-work within the gamification platform in the weeks prior to the event. By completing the pre-work, employees were familiar with product selling concepts aligned to the new product suite. During the Launchpad event, live sessions were held to ensure attendees reviewed the core concepts such as cross-selling the cloud, selling the company’s entire portfolio, and aligning company messaging. The delivery of the program was administered using a custom-built learning platform that allowed Veeam to use gamification to enhance the interface for a seamless learner experience.
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