Company: Ascend, Inc., Boulder CO
Company Description: Ascend, Inc. is one of the largest premier exclusive UKG partners in North America. With the expertise of over 120 certified consultants and a portfolio of 300+ active projects, Ascend is the trusted go-to expert for all UKG implementation service needs that empower both midmarket and enterprise businesses to fully leverage their UKG investment.
Nomination Category: Sales Awards Individual Categories
Nomination Sub Category: Senior Sales Executive of the Year
 Nomination Title: KATHRYN ASPROMONTI
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 165 words used.
Kathryn Aspromonti is a dynamic and accomplished sales and marketing executive with over 20 years of experience spanning multiple industries. Currently serving as the Senior Vice President of Sales at Ascend, Inc., Kathryn has been instrumental in driving record-breaking revenue growth and innovation. Leveraging her extensive background in SaaS, HCM, and workforce management solutions, she has transformed Ascend’s sales strategy, enabling the company to consistently exceed ambitious targets and build a reputation for exceptional customer service and long-lasting client relationships.
Kathryn’s career includes leadership roles at renowned organizations such as UKG, Benefitfocus, Concur Technologies, and Paychex. Throughout her career, she has consistently ranked among the top 5% of performers, solidifying her reputation as a leader in sales excellence.
Her approach to leadership blends a results-driven mindset with a deep commitment to team development, fostering an environment where employees thrive. Kathryn’s ability to build scalable processes, optimize sales operations, and mentor future leaders has positioned her as an influential figure at Ascend and across the industry.
- Outline the nominee's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 188 words used.
Since 2022, Kathryn has demonstrated exceptional sales leadership and consistent revenue growth across multiple organizations. Beginning as an Individual Contributor at UKG, she generated $3.1M in direct sales. Transitioning to Selling Manager at Elevate, she drove an additional $6.7M, bringing her total 2022 sales to $9.8M.
In 2023, her impact expanded at ATS Consulting, where she played a dual role as an Individual Contributor, Selling Manager, and Marketing Strategist. She secured $7.3M in direct sales and facilitated $3M in subcontracting revenue, increasing total sales to $10.3M—a 5% year-over-year growth despite shifting market conditions.
Her most remarkable success came in 2024 at Ascend, where she advanced to Selling Manager and SVP of Sales. This year, she personally closed $10.7M in direct sales while leading her team to an impressive $16.95M, bringing total sales to $27.65M—a 168% increase from 2022 and 110% of a $25M plan quota.
Kathryn’s ability to scale revenue, build high-performing sales teams, and drive strategic growth makes her a standout leader. Her results showcase a proven track record of accelerating business success through expertise, adaptability, and visionary leadership.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated individual, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 170 words used.
Kathryn’s achievements are significant due to her ability to drive remarkable growth, build high-performing sales teams, and adapt to evolving market demands. Transitioning from an individual contributor to a senior sales leader, she has successfully balanced personal sales excellence with strategic leadership, consistently delivering outstanding results.
What sets her apart is her ability to scale revenue streams while fostering a culture of collaboration and success within her teams. She has played a key role in expanding business opportunities, optimizing sales strategies, and strengthening client relationships, all of which have contributed to sustained growth and industry recognition.
Unlike many sales leaders who focus solely on personal performance or team management, Kathryn excels at both—consistently exceeding expectations while mentoring and empowering her team to achieve new milestones. Her ability to identify opportunities, execute effective sales strategies, and navigate complex business environments demonstrates exceptional vision and adaptability.
Their impact goes beyond just numbers; She has redefined what success looks like in her organization, setting a new standard for leadership and innovation in sales.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 165 words used.
- STEVIE AWARD NOMINEE KATHRYN ASPROMONTI
- Who is Kathryn Aspromonti? (page 1)
- Kathryn’s Sales Achievements (page 2)
- About Kathryn Aspromonti (page 3-4)
- About Ascend, Inc (page 5)
- Sales Leadership: Voice of Support (page 6)
- TESTIMONIALS
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- Perspective from the Ascend team (page 7)
- Lou Sylaj - CEO (page 7)
- Katie Babb - Sr. Sales Consultant (page 8)
- Saad Khan - Director, Pro Launch Services (page 9-10)
- Elena Hynes - Account Manager (page 11-14)
- Insights from our Strategic Alliances (page 15)
- Ronnie Beckwith - Director Strategic Alliances | UKG (page 15)
- Melissa Kramer - Strategic Planning Consultant | UKG (page 16)
- Voice of our Valued Clients (page 17)
- Leslie Lee - NewGen | Sr. Director of Payroll (page 17)
- MaryBeth Schum - Dupont | Sr. Project Manager (page 18)
- 2. KATHRYN ASPROMONTI: The Ascend Experience Video
- Get a first look at Kathryn as she describes The Ascend Experience.
- 3. ASCEND, INC. - ‘The Ascend Edge’ NEWSLETTER
- Ascend Sales highlights and recent wins for the past quarter (page 4)
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