Company: DHL Express Vietnam
Company Description: Founded in 1969 and currently the global market leader in international express shipping services, DHL Express serves 2.7 million customers with a worldwide network of over 280 dedicated aircrafts, 3 global hubs & 19 regional hubs, 84,000 service points and 110,000 employees. Every day there are 2,200 flights carrying 18,400 tons of shipments to and from virtually every geographical location.
Nomination Category: Sales Awards Individual Categories
Nomination Sub Category: Sales Representative of the Year - All Other Industries
 Nomination Title: Nguyen Anh Phong
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated individual, OR written answers to the questions? (Choose one):
Written answers to the questions
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 51 words used.
The attachment "Sales Representative of the Year - Nguyen Anh Phong" outlines Mr. Anh Phong's exceptional sales performance, achievements, and awards for the year 2023.
Additionally, the attachments "Thank You Letter - Uconcept" and "Thank You Letter - Song Hong Garment JSC" highlight Phong’s enthusiasm and dedication in supporting these customers.
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
Company: DHL Express Vietnam
Company Description: Founded in 1969 and currently the global market leader in international express shipping services, DHL Express serves 3 million customers with a worldwide network of over 300 dedicated aircrafts, 3 global hubs & 19 regional hubs, 148,000 service points, 3,500 facilities and 120,000 employees. Every day there are 2,400 flights carrying customer shipments to and from virtually every geographical location.
DHL Express Vietnam was established in 1988 and has since connected our customers of all sizes and in all industries in Vietnam with over 220 countries and territories worldwide. We have more than 700 employees whom we call Certified International Specialists, 2 gateways, 10 service centers (of which 6 have been certified by the Transport Asset Protection Association), 15+ service points, 210+ vehicles and dedicated aircrafts. Every week, we operate 25 dedicated flights from Tan Son Nhat Airport (Ho Chi Minh City) and Noi Bai (Hanoi). Celebrating our 36-year anniversary in Vietnam in 2024, DHL Express has consistently achieved strong business performance and been honored with prestigious international and local awards such as the Stevie Awards for Sales & Customer Service and Golden Dragon Awards.
- Outline the nominee's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 234 words used.
As a key member of the Relationship Sales Channel, Phong has been instrumental in driving growth and securing strategic accounts by understanding customer demands and implementing proactive strategies.
1. Thanh Hoa Province Direct Pickup & Delivery Project (September 2022 – July 2023)
Phong played a crucial role in launching DHL’s direct Pickup and Delivery (PUD) service in Thanh Hoa, replacing a costly partner-dependent setup that added an extra transit day and fell short of DHL’s standards. Understanding the province’s industrial growth and strategic value, Phong conducted on-site assessments, identified key customers, and collaborated with Operations to design efficient and cost-effective routes. The result: a 32% revenue increase, reduced transit times, same-day shipment uplift, and improved customer satisfaction. This success set the stage for expanding direct service to southern Thanh Hoa and surrounding areas.
2. Transforming a Key Garment Customer Relationship in Nam Dinh
In July 2022, DHL held only 3% of a major garment company’s shipping volume, with competitors dominating 97%. Phong addressed challenges like early cutoff times (COT), high costs, and misaligned processes by extending the COT, introducing a virtual depot for shipment consolidation, and revising procedures to empower the customer with self-managed customs declarations. He also negotiated competitive pricing, aligning with the client’s needs. His efforts drove an impressive FY22-FY23 revenue growth of 399% and a 499% increase in shipment volume, solidifying a vital partnership and showcasing his strategic and customer-centric approach.
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 174 words used.
Mr. Nguyen Anh Phong joined DHL Express Vietnam in December 2021 as a Field Sales Executive in the Relationship Sales Channel during the challenging COVID-19 period. With prior experience in real estate, tourism, and vending equipment, he was tasked with managing a vast territory spanning western Hanoi and southern provinces like Ha Nam, Ninh Binh, Ha Tinh, and Nghe An. Despite limited managerial support, unfamiliar customers, and restricted in-person interactions, Phong quickly adapted to the logistics industry after just two weeks of training.
Early in his tenure, Phong handled a critical case for a key client in Ha Nam needing urgent approval for a 1,003 kg shipment during the holiday peak. Navigating DHL's pre-approval policy for shipments over 1,000 kg and operational challenges on Christmas, Phong coordinated seamlessly with the client and DHL’s operations team, resolving dimensional discrepancies and ensuring timely delivery.
Managing clients across e-commerce, fashion, and technology, Phong’s adaptability, humility, and dedication have earned customer loyalty and bolstered DHL’s market presence, showcasing his exceptional problem-solving skills and commitment to excellence.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 198 words used.
- Sales target achievements: Phong always works with passion, can-do attitude and willing to go extra mile to ensure customer satisfaction. His outstanding performance with revenue growth of 18%, shipment growth of 31%, and excellent customer development is truly an inspired example for the whole team.
- Superstar in Quarter 1/2023: With the impressive results well as top ranks in Shipments per Day and Revenue per Day, Phong was presented with the Superstar Awards in Quarter 1/2023.
- Sales Champion Club: SCC is a prestigious award recognizing sales professionals across all DHL Express offices worldwide, and each member of this elite group is the top sales executive of the year who has demonstrated rock solid sales performance. Phong was officially announced as Vietnam’s representative in the 2023 SCC by the DHL Express Global team.
- Relationship Channel Super Sales – Rank #1 for two consecutive quarters: With 110% Actual Shipment vs Target, as well as top ranks in other KPIs, Phong was presented with the Channel Super Sales in Quarter 3 and 4/2023
- Best Business Acumen Role Play for DHL’s Sales Academy program, showcasing his exceptional ability to analyze complex business scenarios, tailor solutions to customer needs, and effectively communicate value propositions.
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