Company: Purpol Marketing Limited, Chippenham, United Kingdom
Company Description: Denise O’Leary MBE is the founder of Purpol Marketing who are bid writing and marketing strategy experts holding an impressive 92+% win rate with £4bn opportunity secured to date. Her book WINNER has been an Amazon No1 bestseller. Denise measures her success on how much her clients win and is sharing knowledge as an author, mentor and speaker. Purpol coach on how to win awards, grants and bids.
Nomination Category: Business Development Awards Categories
Nomination Sub Category: Business Development Executive of the Year
 Nomination Title: Denise O'Leary MBE
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2021 of the nominated individual, OR written answers to the questions? (Choose one):
Written answers to the questions
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 198 words used.
Founded by Denise O’Leary MBE in 2014, Purpol Marketing is a specialist construction bid writing and marketing strategy agency. Purpol holds an impressive 92+% win rate (industry average 40%) with £4bn opportunity secured.
Denise leads her company by supporting regional construction businesses enabling them to win critical bids, usually against far bigger and better resourced competitors. Founder Denise was awarded an MBE by Her Majesty Queen Elizabeth II for Services to the Construction sector and Entrepreneurs in January 2022.
Denise engages with the UK Government at No10, the Cabinet Office and the House of Lords to share expertise on how regional construction businesses can win critical bids as well as marketing their brands to win business.
Since July 2021 she has won £345k grants for charities and has an international profile showcasing effective marketing and branding.
Denise is passionate about training the next generation and has provided 300 internships and work placements, she mentors extensively, specialising in Women in construction, speaks on career development and provides interview training.
Director/co-founder of Cherishers 811, Alec Jones-Hall said of Denise “Your amazing efforts have enabled us to make a huge impact in so many lives. We appreciate and value you!.”
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
Written response
- Outline the nominee's achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 248 words used.
Many businesses struggled during Covid-19 and the cost of living crisis, Denise pivoted Purpol several times to support young people and charities, whilst maintaining existing client marketing support
Denise has achieved:
- Market leading success rate - 92%+ average, 100% 2023 (industry average 40%)
- Maintained equal pay - embracing diverse workforce over 10 years
- Increased revenue - up 467% /doubled net assets (2022)
- Worked for National, regional and micro business with same level of diligence
- Employed 229 young people on 6 month placements
- Community involvement - Supported 9 women in construction develop their careers, spoken to 1100+ school children on career development
- Awarded an MBE honour in January 2022 for services to construction, and recognised as Inspirational Business Women in STEM at House of Lords
- Helped charities win £345k in much needed grants, enabling them to keep delivering essential community works.
- Mentored 120 start and scale up entrepreneurs
- Achieved 89% client retention
- Partnered with Small Business Britain as mentor on Small and Mighty business growth programme 2022 to date
- Invited as guest lecturer for University of Bath 2024
- Customer satisfaction rating of 94%, 5 Star reviews on Glassdoor, Facebook and Google
- Recognised as an Industry leading voice and sought to contribute to industry
- Would you recommend our company to others? Net promoter score +78 2022, +82 2023
By speaking, lecturing, mentoring and sharing best practice Denise leads business development to build strong relationships with clients, differentiate from competitors, and gain word of mouth referrals driving repeat business long-term success.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 249 words used.
As a specialist construction sector bid writer, Denise facilitates business development success for Purpol through clear and prompt communication with clients before and throughout the bid writing process. She finds appropriate opportunities, listens to needs, provides regular updates, and is accessible for any questions or concerns.
Showcased through:
- Expertise and Quality: Demonstrating expertise in bid writing through 92% win rate (100% in 2023) with high-quality submissions that exceed client expectations. Delivering thorough research, compelling writing, and attention to detail.
- Timeliness: Bids cannot be late. Ever. Denise has NEVER been late, effectively managing deadlines ensuring sufficient time for review/revisions.
- Transparency: Sharing insight from 25+ years’ experience to build trust and manage client expectations effectively.
- Proactive Support: Anticipating potential challenges during the bidding process and offering strategic solutions to overcome obstacles.
- Customisation: Tailoring bid writing services to meet demanding/specific requirements through understanding of procurement documentation – leveraging industry understanding, target audience, and unique selling points.
- Post-Submission Support: assistance after submissions, e.g. clarification requests, helping maximise chances of success.
- Feedback: Commitment to continuous learning and enhancing service quality through feedback questionnaire that identifies areas for improvement.
- Continuous Improvement: evaluation/refining processes, enhancing efficiency, quality, and customer satisfaction over time. Incorporating feedback, maintaining knowledge of industry best practices, and investing in training and development.
- Professionalism: Maintaining ultimate professionalism in all interactions with clients, including responsiveness, courtesy, and confidentiality score 10/10.
By prioritising customer service, lecturing, mentoring and sharing best practice Denise differentiates herself and Purpol as agency of choice with extensive repeat business..
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 84 words used.
Giving back and encouraging the underrepresented whilst showcasing exemplar customer service is important.
Attachments include:
- Purpol Media coverage
- Purpol Marketing Testimonials
- Would you recommend our company NPS score averages July 2021 Jan 2024
- Letter of Support Alec Jones Hall
- Testimonials from Students 2021 - 2023
- Kickstart Internship Completion Form 0703 -020922 CS
- Kickstart Internship Completion Form 0703 -020922 DP
- Kickstart Internship Completion Form 0703 -020922 EG
- Kickstart Internship Completion Form 0703 -020922 PT
Information can be seen on the www.purpolmarketing.co.uk website
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