Company: Conde Nast
Company Description: Condé Nast is the most exclusive media company in the world. Our unrivaled global brands influence trends and represent excellence in their markets. The company, founded in 1909 in the USA by Condé Montrose Nast, is now home to influential brands such as VOGUE, Vanity Fair, GLAMOUR, GQ, The New Yorker, and WIRED. As a subsidiary of Advance Publications.
Nomination Category: Kategorie für Neue Produkte und Produktmanagement Awards
Nomination Sub Category: Manager:in des Jahres im Bereich Produktentwicklung/Produktmanagement
 Nomination Title: Klara Wurzer-Koeck
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- Beschreiben Sie kurz die nominierte Person: ihre Geschichte und ihre bisherige Leistung (bis zu 200 Wörter):
Total 194 words used.
Klara Wurzer-Koeck, Senior Product Manager at Condé Nast, brings over 10 years of experience in managing consumer-facing products. Renowned for her analytical mindset and excellent relationship-building skills, she excels in innovating across web, media/publishing, e-commerce, and marketing.
Since joining Condé Nast Germany in 2018, Klara has significantly contributed as a Product Manager for Vogue, GQ, and AD. She collaborated with the global team to implement a global CMS. In 2019, she spearheaded the launch of Vogue Collection, a DTC online shop, which not only established a new revenue stream but also exceeded sales forecasts by +85% and achieved a +380% year-on-year growth.
In 2022, Klara joined the Global Technology team as Head of Product for Beauty Brands. She managed a global team, fostering partnerships with Consumer Revenue and Editorial departments, and played a key role in integrating brands into Condé Nast's digital framework.
Klara's current role as Director of Product for the Commerce Platform marks a significant milestone in her career. Klara oversees brand-agnostic product development, driving and scaling global commerce revenue. Her leadership in this rapidly growing business area (3.3x industry growth rate from 2019-2023) has been instrumental in Condé Nast’s success.
- Beschreiben Sie die Leistungen der nominierten Person seit dem 1. Juli 2021, die Sie der Jury vorstellen möchten (bis zu 250 Wörter).
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Since joining Condé Nast in July 2021, Klara Wurzer-Koeck has achieved significant milestones:
Brand-Agnostic Commerce Event Landing Page: Klara led the development of a new landing page, debuted with Allure’s Best of Beauty 2022, enhancing the Commercial team’s ability to secure major deals, notably with Amazon US. This innovation contributed to a 36% YoY growth in licensing and partnership deals and a 70% increase in Affiliate Clicks YoY.
Unified Product Card and Commerce Event Template: She standardized user experience across commerce platforms, creating a cohesive and efficient interface across brands and markets.
Centralized Product Information Management (PIM): Klara managed the launch of a Centralized PIM System using CommerceTools. This automation step is a significant advancement in data-driven commerce, automating product data fetching from merchant feeds, replacing manual efforts that took around 60-90 seconds per product, with editors manually creating about 150k products yearly.
Editorial Process Change Management: Demonstrated cross-functional leadership by developing and training stakeholders in the use of the Product Management UI Tool for PIM, revolutionizing product information management for efficiency and accuracy.
Digital Transformation at Condé Nast Germany: Played a key role in the company's digital transformation, evolving it from isolated departments into an integrated, collaborative entity. Her leadership in establishing cross-functional team meetings enhanced internal communication and collaboration significantly.
Klara's contributions have been instrumental in driving forward Condé Nast's innovative and collaborative spirit.
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Klara's achievements at Condé Nast are marked by their unique impact and significance, as evidenced by several key data points:
Impressive Commerce Growth: In 2023, Condé Nast experienced a remarkable +40% year-over-year growth in overall commerce, a rate that is 4 times higher compared to industry growth provided by Insider Intelligence. Klara played a notable role in this growth, developing innovative solutions and driving results that significantly exceed industry norms.
Revenue Performance: One of Klara's standout achievements is the +1101% YoY growth in Commercial Commerce Revenue under her leadership. This growth far exceeds the 5.5% YoY net ad industry revenue growth in 2023 provided by Magna Forecasts, highlighting the exceptional performance of Klara's initiatives against the backdrop of the industry.
Commerce Event Landing Page Impact: Klara’s development of the brand-agnostic Commerce Event landing page for Allure Best of Beauty 2022 was instrumental in securing a $6MM licensing and partnership deal, marking a 36% YoY growth. This achievement underscores Klara's innovative approach and direct contribution to company revenue and audience development goals.
Innovative Product Management: Klara's initiatives, such as the Unified Product Card and the centralized PIM system, revolutionized how teams approach product management at Condé Nast. Her innovations have led to more streamlined operations, demonstrating Klara’s foresight and ability to adapt to and lead in a dynamic digital commerce environment.
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Vogue Storefront: Vogue Storefront is a significant addition to Vogue US, offering users a curated shopping experience. Klara's leadership in developing the storefront enhanced users’ experience and drove revenue growth. The new design features, including the mega menu, Shopping Channel design, and filter and sorting functionality, demonstrate Klara's commitment to streamlining and simplifying product environments.
https://www.vogue.com/shopping
https://www.vogue.com/shopping/new-arrivals
https://www.vogue.com/shopping/womens/clothing/dresses
New Technology: The implementation of product inventory management (PIM) automation, importing products directly from retail partners, and gathering performance data on category and product levels exemplifies Klara's commitment to innovation and efficiency in e-commerce platforms. The new PIM is the backbone of the Vogue Storefront and will be rolled out to BAU affiliate business (articles & galleries) and further brand storefronts in 2024.
https://www.vogue.com/shopping
https://www.vogue.com/shopping/new-arrivals
https://www.vogue.com/shopping/womens/clothing/dresses
Brand-Agnostic Commerce Toolkit Use Cases: The Commerce Toolkit exemplifies Klara's efforts to create a brand- and market-agnostic approach to facilitate easy integration.
https://www.architecturaldigest.com/shopping
https://www.architecturaldigest.com/shopping/open-door
https://www.glamour.de/tag/shopping
https://www.gq.com/tunnel-style-shop-sportswear
Allure Best of Beauty Tentpole Template: The development of a brand-agnostic template for the Allure Best of Beauty Awards demonstrates Klara's ability to lead transformative projects and enhance efficiency, accuracy, and agility in workflows. This template serves as a testament to her forward-thinking and solution-driven leadership.
https://www.allure.com/best-of-beauty-2022-winners
https://www.allure.com/best-of-beauty-2022-winners/products#hair
https://www.glamour.de/glammy-gewinner-2022
These Supplementary materials highlight Klara's impactful contributions and bolster her award nomination.
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