Company: Toshiba America Business Solutions, Inc., Irvine, CA
Company Description: Toshiba America Business Solutions, Inc., (TABS) is a leading managed document services (MDS) provider with experts that help organizations take control of document security, workflow and print environments.
Nomination Category: Sales Awards Achievement Categories
Nomination Sub Category: Sales Meeting of the Year

Nomination Title: Toshiba’s LEAD 2014

Tell the story about your organization's sales meeting (up to 650 words). Include sections describing the genesis, development, production, and results to date of the event:

Toshiba America Business Solutions, Inc.’s annual sales meeting, LEAD (Learn, Engage, Act, Deliver) 2014, Nov. 10-12 in Dallas, Texas was a qualitative and quantifiable success based on nearly any metric imaginable. Close to 550 people – comprised of Toshiba end users, sales professionals, vendors, media and analysts – converged on north Texas to attend the company’s annual sales meeting to gain newfound knowledge and insight while also meeting new business associates.

To kickoff the event, Toshiba’s President and Chief Executive Officer, Scott Maccabe gave a ‘State of Toshiba’ address while informing the contingent about the company’s market expansion. Maccabe spoke effusively about Toshiba’s growth in digital signage as well as the company’s new alliances with a number of sports and entertainment organizations. Maccabe was particularly enthusiastic about Toshiba’s partnership with AEG to create a first-of-its-kind fan engagement destination within the Staples Center in Los Angeles.

Called LA Interactive powered by Toshiba, this unique interactive zone features a 6-by-13 foot LED video wall, 8-by-5 foot Toshiba Ultra HD video wall, two 46-inch Toshiba Virtuoso interactive touch displays and a 60-inch Toshiba “Touch & Get” interactive kiosk allowing for high-speed transfers of exclusive Los Angeles Kings and Staples Center content. Toshiba’s top executive also touched upon the company’s Ellumina digital signage installations for Live Nation, the Houston Astros and Charlotte Knights.

“By virtually any measurement, our LEAD event was a huge success,” said Maccabe. “I was especially happy by the amount of favorable input I heard from our customers and sales professionals as many of them expressed their appreciation for the quality content they received during our conference. The success of LEAD 2014 is a tribute to the combined efforts of our hard-working and detail-oriented staff.”

To coincide with the event’s theme of “Print. Work. Communicate. Smarter.,” LEAD 2014 participants attended 12 seminars given by industry leaders on the latest topics in content management including new eco smart programs, cloud solutions and managed printer services. In addition to learning more about operating more effectively, profitably and sustainably, many attendees flocked to the event’s product fair. While there, they learned more about Toshiba’s current and next-generation e-STUDIO products and solutions, interacted with key business partners and saw the company’s latest Ellumina digital signage offerings.

“Toshiba's LEAD conference in Dallas brought together a good mix of digital signage end users, dealers, and even content providers– so it was not your typical industry event," said attendee David Keene, executive editor of NewBay Media's Digital Signage magazine. "I particularly enjoyed some of the panel sessions from some prominent creative people doing social media and digital signage integration on the big screens in sports venues, at the highest level."

To energize and engage the LEAD audience, NFL Hall of Fame Member, Troy Aikman shared his insights while answering audience questions on myriad football topics. The three-time Super Bowl-winning quarterback addressed such varied subjects as concussions in football, parenting and the Dallas Cowboys’ likelihood for postseason success.

In keeping with the theme of football, the attendees were invited to experience AT&T Stadium, home of the Cowboys the evening before the conference’s culmination. In addition to enjoying world-class Tex-Mex cuisine, many of the participants put their football skills to the test by playing in a punt, pass and kick competition. Considering the vast number of scattered throws and errant kicks, it was clearly evident the competitors needed more practice. Though most of the participants’ football prowess was in question, there is little doubt that attendees left Dallas with a collection of newly- acquired strategies, tactics and contacts to assist in improving their businesses.

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