Company: HP, Palo Alto, CA
Nomination Submitted by: Edelman
Company Description: HP Inc. is an information technology company best known for its personal computers and printers. The current company was formed in 2015 after the original Hewlett-Packard Company split its personal computer and printer divisions and its enterprise product and business services divisions.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Business Intelligence Solution – New
 Nomination Title: HP Amplify Data Insights
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the features, functions, benefits, and results to date of the nominated product or service, OR written answers to the questions? (Choose one):
Written answers to the questions
- Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 351 words used. If the word count is more than 25 words over the limit, please deduct one (1) point from your score.
HP Amplify Data Insights is an industry-first analytics platform, designed to turn billions of data points into rich, actionable sales insights for HP’s channel partners globally. HP Amplify Data Insights was born from the demand to drive meaningful growth for partners and customers faced with rapid digital transformation and an evolving customer landscape. The platform combines third party intelligence and partner-submitted data into one intuitive dashboard, providing participants – for the first time – one holistic view that informs customer segment strategies, purchase propensity and opportunities for targeted growth. A whopping 14 billion+ data points are updated in the platform weekly, ensuring real-time access to multiple data sets that deliver three types of insights:
- Descriptive insights offer an enriched combination of partner data and HP customer knowledge to provide partners information about their performance relative to their country or market in particular business areas such as sales growth, product performance, and inventory.
- Predictive insights offer partners future-looking information about their customers’ purchase probabilities, uncovering opportunities for growth and business efficiencies.
- Prescriptive insights recommend specific sales and marketing actions for individual company and customer groups to upgrade and cross-sell hardware and services.
HP Amplify Data Insights is custom-built for the IT channel and tailored to individual business needs, making it a unique tool designed to create a partner sales force that is more targeted and effective in winning business.
In times of uncertainty, data underpins a resilient strategy for partners that can offer cues even when things feel unpredictable. It creates stronger touchpoints when the relationship between customer and partner are critial. Data also enables accountability — by showing how more sustainable solutions are impacting customers’ long-term goals.
Partners who opt into HP Amplify Data Insights and use it regularly, are growing two times faster than average. Accessing this intelligence platform provides more business opportunities than relying on proprietary data alone. Accessing this intelligence platform provides more business opportunities than relying on proprietary data alone. [REDACTED FOR PUBLICATION]
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 18 words used.
[REDACTED FOR PUBLICATION]
- If you are nominating a brand-new product or service, state the date on which it was released. If you are nominating a new version of an existing product or service, state the date on which the update was released:
September 2021
- Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 343 words used.
[REDACTED FOR PUBLICATION]
[REDACTED FOR PUBLICATION] Beyond the tool itself, HP has invested in training, educational demos, and automation tools that integrate seamlessly with the technology its partners already use to manage customer interactions, simplifying the user experience as well as the way HP and its partners deliver customer opportunities.
[REDACTED FOR PUBLICATION]
Media Reviews:
| Attachments/Videos/Links: |
|---|
|
