Marketing Awards Winners

2017 Marketing Awards Category Stevie® Award Winners

The following are Stevie Award winners in The 2017 International Business Awards. The awards will be presented during a gala event in Barcelona, Spain on Saturday, 21 October. Tickets are now on sale.

Marketing Department of the Year
GOLD STEVIE WINNER:
RapidValue Solutions, Pleasanton, CA, USA: RapidValue Marketing Team Upsurges Revenue Generation
SILVER STEVIE WINNER:
CallidusCloud, Dublin, CA USA: CallidusCloud Marketing: Big Results from a Small team with the Right Tools
BRONZE STEVIE WINNERS:
Telkom Indonesia, Jakarta, Indonesia: GTM Acceleration
vArmour, Mountain View, CA USA: vArmour Marketing Department

Marketing Team of the Year
GOLD STEVIE WINNER:
Johnson Inc., Richmond Hill, ON, Canada: Central Canada Johnson Marketing Team
SILVER STEVIE WINNER:
CallidusCloud, Dublin, CA USA: CallidusCloud Marketing: Big Results from a Small team with the Right Tools
BRONZE STEVIE WINNERS:
Jeunesse Global, Lake Mary, FL USA: Jeunesse MarCom Team: A Year of Collaboration and Creation
RSA Canada, Toronto, ON, Canada: RSA Canada's Marketing & Communications Team

Marketing Executive of the Year
GOLD STEVIE WINNER:
FIS, Jacksonville, FL USA: Richard Cooper, VP of International Marketing Strategy, FIS Payments
SILVER STEVIE WINNER:
Jeunesse Global, Lake Mary, FL USA: Jeunesse CMO, Mark Patterson: Connecting with the Human Side of the Brand
BRONZE STEVIE WINNERS:
CallidusCloud, Dublin, CA USA: CallidusCloud CMO Giles House: Achieving Marketing Excellence with a Small Team through the Right Tools
FTLife Insurance Company (Bermuda) Limited, Hong Kong, China: Angela Yam: Rebranding FTLife
Turk Telekom, Istanbul, Turkey: Omer Barbaros Yis- Increasing Revenue with Simplexity Approach

Marketing Campaign of the Year - Industry Categories.

Marketing Campaign of the Year - Agricultural / Industrial / Building
GOLD STEVIE WINNER:
WebTalk, Warsaw, Poland: Ruukki Polska - “My Little Scandinavia” (Moja mala Skandynawia) - Roofing products brand awareness campaign
SILVER STEVIE WINNER:
Llorente & Cuenca, Madrid, Spain: Sacyr: Stories of the Panama Canal

Marketing Campaign of the Year - Automotive - Vehicles
GOLD STEVIE WINNER:
Weber Shandwick, London, United Kingdom: Jaguar Middle East and North Africa, #JaguarWorldFirst
BRONZE STEVIE WINNER:
C-4 Analytics, Saugus, MA USA: Search Inventory Marketing Increases Sales

Marketing Campaign of the Year - Beauty, Fashion & Style
GOLD STEVIE WINNER:
Eff Creative Group, New York, NY USA: Tommie Copper, Wearable Wellness
SILVER STEVIE WINNER:
Switching-Time, Shanghai, China: Lee empowers Chinese women to a life in 3D
BRONZE STEVIE WINNER:
ADRICH Communication Inc., Seoul, South Korea: Celebeau
MSLGROUP China, Shanghai, China: Turning Green into Gold: Oakley achieves branding success in China

Marketing Campaign of the Year - Beverages
GOLD STEVIE WINNER:
MASTER FOR YOU, Barcelona, Spain: The Macallan/ Edition No2 launch
SILVER STEVIE WINNER:
MASTER FOR YOU, Barcelona, Spain: Coca Cola_ Royal Bliss launch
BRONZE STEVIE WINNER:
PRIZM, Hong Kong, China: Watsons Water - Flip a Bottle, Power the Recycle

Marketing Campaign of the Year - Corporate Reputation / Professional Services
GOLD STEVIE WINNER:
SDL, Waltham, MA USA: SDL’s Journey to the Age of Understanding
BRONZE STEVIE WINNER:
Korea Sports Promotion Foundation Cycle and Motorboat Racing Association, Seoul, South Korea: K-POP Concert using Cycle Racing Dome Stadium (Speedom)

Marketing Campaign of the Year - Culture & The Arts
GOLD STEVIE WINNER:
Prime Development, Istanbul, Turkey: Primemall Gaziantep - The Biggest Mozaic Record Made With Baklava
SILVER STEVIE WINNERS:
Akasya , Istanbul, Turkey: Akasya Art & Culture Center ( AKS )
Carrefour Bursa Shopping Center, Istanbul, Turkey: Your Verses
BRONZE STEVIE WINNERS:
Palm City Mersin Shopping Center, Mersin, Turkey: Kids Drawing Parents Writing
Prime Development, Istanbul, Turkey: Primemall Antakya Mobile Theater at Country Schools

Marketing Campaign of the Year - Electronics
GOLD STEVIE WINNER:
Genedigi, a Publicis Groupe / MSLGROUP Agency, Shanghai, China: Huawei P9, Redefine the Mobile Photography

Marketing Campaign of the Year - Financial Cards
GOLD STEVIE WINNER:
Odea Bank A.S., Istanbul, Turkey: Bank'O Atlas (Miles Credit Card) Launch Campaign
BRONZE STEVIE WINNER:
VakifBank, Istanbul, Turkey: VakifBank GDF CARD

Marketing Campaign of the Year - Financial Products & Services
GOLD STEVIE WINNER:
RBC Royal Bank of Canada, Toronto, ON, Canada: RBC Personalized Mortgage Welcome Video Program
SILVER STEVIE WINNERS:
AKBANK TAS, Istanbul, Turkey: Mobile's Bank Akbank
eNett, Singapore: The True Cost of Payments Campaign by eNett International
BRONZE STEVIE WINNERS:
Fibabanka, Istanbul, Turkey: Fibabanka's 2016 Online Marketing Campaign
VakifBank, Istanbul, Turkey: VakifBank 720° Customer Relationship Management System

Marketing Campaign of the Year - Government / Institutional / Recruitment
GOLD STEVIE WINNER:
Seoul Metropolitan Government, Seoul, South Korea: SEOULLO 7017 - New Title of Seoul Station Overpass
SILVER STEVIE WINNER:
Weber Shandwick, London, United Kingdom: FEVE, Endless Lives of Glass
BRONZE STEVIE WINNER:
Llorente & Cuenca, Madrid, Spain: #ColombiaWithoutPoverty and #100Days500Acts with Prosperidad Social

Marketing Campaign of the Year - Healthcare - Disease Education & Awareness
GOLD STEVIE WINNER:
Magnet20, Istanbul, Turkey: GSK Turkey Company, HIV+ Awareness Campaign, Give a Break For Yourself
SILVER STEVIE WINNERS:
CEFIC, Istanbul, Yurkey: Tooth Friendly Kids
Creation, London, United Kingdom: Novartis Pharma AG, MS: No Filter
Magnet20, Istanbul, Turkey: GSK Turkey Company, Bipolar Awareness Campaign, Is There Anything Wrong With Me?
BRONZE STEVIE WINNER:
Weber Shandwick, London, United Kingdom: Novartis Greece, Life Measurements

Marketing Campaign of the Year - Insurance
GOLD STEVIE WINNER:
RSA Canada, Toronto, ON, Canada: RSA Canada's Take a Look at Us Now Campaign
SILVER STEVIE WINNER:
RSA Canada, Toronto, ON, Canada: RSA Canada's Ironclad ™ launch
BRONZE STEVIE WINNERS:
FTLife Insurance Company (Bermuda) Limited, Hong Kong, China: Rebranding FTLife
Johnson Inc., Richmond Hill, ON, Canada: QCC 25th Anniversary Campaign
Johnson Inc., Richmond Hill, ON, Canada: The Real VIPs Campaign
RSA Canada, Toronto, ON, Canada: RSA Canada's You Can! Campaign

Marketing Campaign of the Year - Media Companies
GOLD STEVIE WINNER:
artegic AG, Bonn, Germany: Launch of RTL TV NOW With Intelligent Email Variant Optimisation

Marketing Campaign of the Year - Packaged Food, Snacks / Desserts / Confections
GOLD STEVIE WINNER:
Megazone, Seoul, South Korea: 2017 FACE OF KINDER
SILVER STEVIE WINNER:
Eff Creative Group, New York, NY USA: The Creation of Qurr

Marketing Campaign of the Year - Personal Care
GOLD STEVIE WINNER:
MSLGROUP, New York, NY USA: P&G Oral B Genius
SILVER STEVIE WINNERS:
MSLGROUP, New York, NY USA: #LikeAGirl Olympics
Twenty Twenty Media Pvt Ltd, Mumbai, India: Bio Oil Yummilicious Walk

Marketing Campaign of the Year - Real Estate
GOLD STEVIE WINNER:
Festival Walk, Hong Kong, China: “Christmas Secret Garden” at Festival Walk
SILVER STEVIE WINNER:
Festival Walk, Hong Kong, China: BATMAN v SUPERMAN: Dawn Of Justice x Festival Walk
BRONZE STEVIE WINNERS:
Ayala Land, Metro Manila, Philippines: Project LED: Authentic stories of Ayala Land and its mission for nation building
Malatyapark Shopping Centre, Malatya, Turkey: Stay Healthy with Malatyapark
Prime Development, Istanbul, Turkey: Primemall Sivas - Vacancy Management in opening period

Marketing Campaign of the Year - Retail
GOLD STEVIE WINNER:
WebTalk, Warsaw, Poland: “Moja Biedronka” rewards card – Instagram campaign
SILVER STEVIE WINNERS:
ADRICH Communication Inc., Seoul, South Korea: Hot Seasoner- Dongdaemun Yupdduk
Carrefour Bursa Shopping Center, Istanbul, Turkey: Your Verses
Espark Shopping Center, Eskisehir, Turkey: Boxes Full Of Happiness
BRONZE STEVIE WINNERS:
Antalya Migros Shopping Center, Antalya, Turkey: Ideal Partner Test
Garden of Words, Warsaw, Poland: Tesco Malls. Summer Festival of Attractions 2016
Marmarapark Shopping Center, Istanbul, Turkey: World’s Strangest Store Employee
Mavibahce Shopping Center, Izmir, Turkey: Feast on the Sky

Marketing Campaign of the Year - Software
GOLD STEVIE WINNERS:
GRAPHISOFT SE, Budapest, Hungary: GRAPHISOFT ARCHICAD 21 Marketing Campaign
MATRIXX Software, Saratoga, CA USA: MATRIXX Software: 150 Points of Opportunity
SILVER STEVIE WINNER:
Velocitize, a WP Engine Publication, Austin, TX USA: Press Ahead.

Marketing Campaign of the Year - Transportation
GOLD STEVIE WINNER:
SK Networks Ltd, Seoul, South Korea: World's First Long-term Rental Car Web/Mobile Direct Sales Service Development
SILVER STEVIE WINNER:
Weber Shandwick, London, United Kingdom: Peel Ports, Liverpool2

Marketing Campaign of the Year - Travel / Tourism / Destination
GOLD STEVIE WINNER:
Weber Shandwick, London, United Kingdom: Virgin Atlantic, Kiss & Fly
BRONZE STEVIE WINNER:
HSAd, Seoul, South Korea: Korea visits you - Samuel goes to Conan

Marketing Campaign of the Year - Specialty Categories

Brand Experience of the Year - Business-to-Business
GOLD STEVIE WINNER:
Vodafone Turkey, Istanbul: Vodafone RED Business – Car Journey
SILVER STEVIE WINNERS:
Cink, Barcelona, Spain: Digital Changemakers
RSA Canada, Toronto, ON, Canada: RSA Canada's Wise Up? Broker Education System
BRONZE STEVIE WINNERS:
Globe Telecom, Taguig City, Philippines: Enterprise Innovation Forum
Grundfos, Bjerringbro, Denmark: Grundfos Engineer Programme
RSA Canada, Toronto, ON, Canada: RSA Canada's Making Partner 10

Brand Experience of the Year – Consumer - Real Estate & Retail
GOLD STEVIE WINNER:
Palladium Atasehir Shopping Centre, Istanbul, Turkey: Trickbox
BRONZE STEVIE WINNERS:
AHL Park Shopping Center, Corum, Turkey: Grand Opening
Akmerkez, Istanbul, Turkey: Akmerkez Pampering Services
Capitol Shopping Center, Istanbul, Turkey: Snowman at Capitol
Espark Shopping Center, Eskisehir, Turkey: Boxes Full Of Happiness
Zorlu Shopping Mall, Istanbul, Turkey: Zorlu Center Emoji Event

Brand Experience of the Year - Consumer - All Other Industries
GOLD STEVIE WINNERS:
Llorente & Cuenca, Madrid, Spain: “Mensaje al futuro”, mobilize your consumers around a cause
Marico Ltd, Mumbai, India: Bio Oil Yummilicious Walk
SILVER STEVIE WINNERS:
Marico Ltd, Mumbai, India: Parachute Advansed Hair Spa launch at Kidzania
Vodafone Turkey, Istanbul: Vodafone RED - Travel Journey with RED
BRONZE STEVIE WINNERS:
Johnson Inc., Richmond Hill, ON, Canada: Johnson Insurance and University Health Network Brand Campaign
Marico Ltd, Mumbai, India: Saffola Masala Oats #BreakUpWithJunk
Switching-Time, Shanghai, China: Lee empowers Chinese women to a life in 3D

Branded Content Campaign of the Year
GOLD STEVIE WINNER:
PS Communication for Gorenje Group Nordic, Copenhagen, Denmark: #inspiredbyscandinavia
SILVER STEVIE WINNERS:
Genedigi, a Publicis Groupe / MSLGROUP agency, Shanghai, China: Huawei P9, Redefine the Mobile Photography
Llorente & Cuenca, Madrid, Spain: Aliseda Inmobiliaria: This is what children imagine the home of the future to be
Magnet20, Istanbul, Turkey: GSK Turkey Company, HIV+ Awareness Campaign, Give a Break For Yourself
BRONZE STEVIE WINNERS:
HSAd, Seoul, South Korea: Korea visits you - Samuel goes to Conan
Hutchison Telecommunications (Hong Kong) Limited, Hong Kong, China: 3 Hong Kong and 100Most Wednesday Report
RSA Canada, Toronto, ON, Canada: RSA Canada's Expert Advice Series
Shell&Turcas Petrol A.S., Istanbul, Turkey: Derby Fever with Shell Helix!
Teradata Corporation, Dayton, OH USA: Augmented Reality Teradata Customer Story Cubes
Zorlu Shopping Mall, Istanbul, Turkey: Zorlu Center Emoji Event

Mobile Marketing Campaign of the Year
GOLD STEVIE WINNER:
Vodafone Turkey, Istanbul: Vodafone Yanimda (Vodafone With Me) - #What’sThereForMe Campaign
BRONZE STEVIE WINNER:
Gebze Centre Shopping Mall, Besiktas, Istanbul, Turkey: Pointro

Online Marketing Campaign of the Year
GOLD STEVIE WINNER:
Genedigi, a Publicis Groupe / MSLGROUP agency, Shanghai, China: Huawei P9, Redefine the Mobile Photography
SILVER STEVIE WINNERS:
HSAd, Seoul, South Korea: Delivering USP of LG G6 only in 5 seconds
PRIZM, Hong Kong, China: Watsons Water - Flip a Bottle, Power the Recycle
BRONZE STEVIE WINNERS:
Gebze Centre Shopping Mall, Besiktas, Istanbul, Turkey: Pointro
Thai Life Insurance Plc., Bangkok, Thailand: Thai Life Insurance - Music Marketing

New Product or Service Introduction of the Year
GOLD STEVIE WINNER:
Akasya , Istanbul, Turkey: Akasya Arts And Culture Centre ( AKS )
SILVER STEVIE WINNER:
MSLGROUP, New York, NY, USA: Conversation2Commerce
BRONZE STEVIE WINNER:
Hycon Limited, Hong Kong, China: NU SKIN ageLOC Me® LTO Campaign in Greater China

Re-Branding / Brand Renovation of the Year
GOLD STEVIE WINNER:
RAK Ceramics PJSC, Ras Al Khaimah, United Arab Emirates: RAK Ceramics - Room for Imagination
SILVER STEVIE WINNERS:
Eff Creative Group, New York, NY USA: Rebranding Re to find a Qurr
PSP Pharma Ltd, Tbilisi, Georgia: PSP pharmacy chain's 2016 rebranding campaign
WebTalk, Warsaw, Poland: #CONTOURINGONTHERUN – contouring is easy!
BRONZE STEVIE WINNERS:
ASDA'A Burson Marsteller, Dubai, United Arab Emirates: Dussur - rebranding and relaunching the Saudi Arabian Industrial Investments Company
FTLife Insurance Company (Bermuda) Limited, Hong Kong, China: Rebranding FTLife
Yong-In City, Gyeonggi-do, South Korea: Transforms its Brand Image -Zero-Debt, Business-Friendly, Prenatal Education & Safe City

Small-Budget Marketing Campaign of the Year (<$3 million / €5 million) - Real Estate & Retail
GOLD STEVIE WINNER:
Festival Walk, Hong Kong, China: “Secret Code Gift Surprises” at Festival Walk
BRONZE STEVIE WINNERS:
Capitol Shopping Center, Istanbul, Turkey: Snowman at Capitol
Malatyapark Shopping Centre, Malatya, Turkey: Stay Healthy with Malatyapark

Small-Budget Marketing Campaign of the Year (<$3 million / €5 million) - All Other Industries
GOLD STEVIE WINNER:
Magnet20, Istanbul, Turkey: GSK Turkey Company, HIV+ Awareness Campaign, Give a Break For Yourself
SILVER STEVIE WINNERS:
Magnet20, Istanbul, Turkey: GSK Turkey Company, Bipolar Awareness Campaign, Is There Anything Wrong With Me?
MATRIXX Software, Saratoga, CA USA: MATRIXX Software: 150 Points of Opportunity
Vend Limited, Auckland, New Zealand: Vend London Retail Growth Package Campaign
Vodafone Turkey, Istanbul: Vodafone Karakartal – Sports Fans “Member Get Member” Campaign
BRONZE STEVIE WINNERS:
Generali Global Assistance, Bethesda, MD USA: Iris Debuts at the Global Business Travel Association Trade Show: Identity Protection for International Travelers
Hutchison Telecommunications (Hong Kong) Limited, Hong Kong, China: 3 Hong Kong x myTV SUPER Campaign
Shell&Turcas Petrol A.S., Istanbul, Turkey: Derby Fever with Shell Helix!

Viral Marketing Campaign of the Year
GOLD STEVIE WINNER:
Magnet20, Istanbul, Turkey: GSK Turkey Company, Bipolar Awareness Campaign, Is There Anything Wrong With Me?
SILVER STEVIE WINNERS:
Antalya Migros Shopping Center, Antalya, Turkey: Ideal Partner Test
PRIZM, Hong Kong, China: Watsons Water - Flip a Bottle, Power the Recycle
Viettel Group, Ha Noi, Vietnam: Silent Hero Video clip
BRONZE STEVIE WINNERS:
CSE, Atlanta, GA USA: AT&T Beyond Limits Disability Campaign
Gebze Centre Shopping Mall, Besiktas, Istanbul, Turkey: Pointro
Thai Life Insurance Plc., Bangkok, Thailand: Opportunity

Youth Marketing Campaign of the Year
GOLD STEVIE WINNER:
MSLGROUP, New York, NY USA: #LikeAGirl Olympics
SILVER STEVIE WINNERS:
Festival Walk, Hong Kong, China: Festival Walk “U Card App” Campaign
Vodafone Turkey, Istanbul: Vodafone Freezone Galactic Campaign
BRONZE STEVIE WINNERS:
Beylikduzu Shopping Center, Istanbul, Turkey: Neighbouring Village
Carrefour Icerenkoy Shopping Center, Istanbul, Turkey: Workshop of Master Geppetto
Ooredoo Group, Doha, Qatar: Youth Marketing Campaign of the Year: Ooredoo Qatar's Stand for Good
Prime Development, Istanbul, Turkey: Primemall Iskenderun Youth Fest & Music Competition