PR Awards Categories
Corporate Communications, Investor Relations, & Public Relations Awards Categories
Includes all corporate communications, investor relations, community affairs, public relations, etc. functions.
Information to be submitted online for entries in these categories in the 2017 competition include:
a. An essay of up to 650 words describing the nominee's achievements since 1 January 2016. In the communications campaign categories, this will be a description of the campaign: its genesis, development, execution, and results to date
b. In bullet-list form, a brief summary (up to 150 words) of up to ten (10) of the chief accomplishments of the nominee since 1 January 2016. In the communications campaign categories, this will be a list of the chief features and results of this nominated PR program
c. Optional (but highly recommended), a collection of supporting files, works samples, and web addresses that you may upload to our server to support your entry and provide more background information to the judges
C01. Public Relations Agency of the Year: enter one or more of these categories if you wish to recognize everyone who works at your PR agency, regardless of their function, location, seniority or position.
a. in Asia, Australia and New Zealand
b. in Asia (China, Japan and Korea)
c. in Europe
d. in the Middle East and Africa
e. in Canada and the U.S.A.
f. In Mexico, Central and South America
C02. Communications Department of the Year
Enter this category if you wish to recognize everyone who works in communications functions in your organization, regardless of function, location, seniority or position.
C03. Communications Team of the Year
Enter this category if you wish to recognize some subset of your entire communications organization, such as a specific investor relations, community relations, crisis communications or social media team, for example. The team may be multidisciplinary, may stretch across multiple organizations (your own organization, client organizations, and agency or vendor organizations, for example), and may be a permanent team or a temporary team that was assembled only for a specific task or assignment.
C04. Communications, Investor Relations, or PR Executive of the Year
Enter this category to recognize the achievements of individual communications executives at the VP level or above.
C05. Communications or PR Campaign/Program of the Year
a. Arts & Entertainment: campaigns/programs undertaken to promote or raise awareness of an artistic or entertainment endeavor, event, or program.
b. Communications Research: recognizing research conducted for the development of business / communication strategies. (new category for 2017)
c. Community Relations: campaigns/programs that aim to improve relations with communities in which the sponsoring organization has an interest, need or opportunity.
d. Crisis Communications: campaigns/programs undertaken to deal with an unplanned event and requiring immediate response.
e. Events & Observances: campaigns/programs that generate awareness of or document commemorations, observances, openings, celebrations, and other types of events.
f. Global Issues: campaigns/programs that demonstrate effective global communications implemented in at least two countries.
g. Internal Communications: campaigns/programs undertaken to inform or educate an internal audience, such as employees or members.
- At organizations with up to 100 employees
- At organizations with 100 or more employees
h. Healthcare: campaign/programs in the healthcare sector, including business-to-business and consumer campaigns. (new category for 2017)
i. Investor Relations: campaigns/programs undertaken to communicate information to a company's investors and the investment community and/or to manage the company's relationship with investors.
j. Issues Management: campaigns/programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.
k. Low Budget (under $10,000 / € 8900): campaigns/programs that cost no more than $10,000 / € 8900 to plan and implement.
l. Marketing – Business to Business: campaigns/programs designed to introduce new products or promote existing products or services to a business audience.
m. Marketing – Consumer Products: campaigns/programs designed to introduce new products or promote existing products to a consumer audience.
n. Marketing – Consumer Services: campaigns/programs designed to introduce new services or promote existing services to a consumer audience.
o. Media Relations: recognizing effective traditional media relations in a PR campaign.
p. Multicultural: campaigns/programs specifically targeted to a cultural group.
q. New Product Launch: campaigns/programs undertaken to introduce a new product or service to the marketplace.
r. Reputation/Brand Management: campaigns/programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics.
s. Public Affairs: campaigns/programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies.
t. Public Service: campaigns/programs that advance public understanding of societal issues, problems or concerns.
u. Social Media Focused: campaigns/programs designed to be implemented primarily through online social media.
v. Sponsorship: campaigns/programs that promote or create awareness of sponsorship of an event or activity.
w. Technology: campaign/programs in the technology sector, including business-to-business and consumer campaigns.
x. Travel & Tourism: campaigns/programs designed to advance the interests of clients in the transport, travel, hotel or tourism industries.
C06. PR Innovation of the Year: this category will recognize singular innovations in communications practice, research, technology, or management since the beginning of 2016.
There are a number of other IBA categories that should be of interest to communications professionals, including many of the publication awards categories, website awards categories, app awards categories, video awards categories, and live event awards categories.