Company: WorkJam, Montreal, Quebec, Canada
Nomination Submitted by: Berns Communications Group
Company Description: WorkJam is a leading digital frontline workplace solution and app helping industries engage, upskill, and retain talent by supporting hourly workers as knowledge workers, with the same digital access, training & development, networking and flexibility long afforded salaried employees. The company supports millions of frontline employees, in 50 languages for enterprises that include American Eagle
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Executive of the Year in Canada
 Nomination Title: Louise Clements, Global CMO
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2021 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 249 words used.
Louise Clements is the Global CMO of WorkJam, a leading digital frontline workplace solution and app helping industries engage, upskill, and retain talent by supporting hourly workers as knowledge workers, around the world in 50 languages for brands that include American Eagle Outfitters, Ulta Beauty, Target (Australia) and many other enterprises. [REDACTED FOR PUBLICATION]
At WorkJam, Louise oversees the company’s Go-to-Market Strategy, the Brand, Marketing, Public Relations, Social and Communications functions. Prior to WorkJam, Louise held a range of executive leadership roles at enterprises that include Meta, McCann Worldgroup, Bell Canada and AOL. She is an active mentor, board member and strategic advisor to a range of public and private sector initiatives focused on growth and progress including the Open Finance Initiative Canada and Citibank’s Smart Cities initiative bciti.
The common thread across her 20+ year career is a deep understanding of technology’s great potential to drive both social and economic progress and the way she leverages her platform, industry relationships and expertise to drive growth, awareness and momentum through partnerships with like-minded institutions and an impressive range of media, event and social channels.
Louise is a member of WorkJam’s Executive Leadership team contributing directly to the company's growth, expansion and culture of innovation. During her tenure the company has grown its user base over 100%, increased revenue [REDACTED FOR PUBLICATION] and expanded its vertical industry momentum from the retail industry into a range of new sectors including travel, hospitality, food&beverage and logistics.
- Outline the nominee's achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 249 words used.
In 2021, as industries faced historical labor challenges, Louise understood that WorkJam had both the technology solution and a unique opportunity to solve billion-dollar industry challenges in a way that also addressed the significant inequalities that exist between the salaried and hourly workers that serve those industries.
To that end, she led her teams on a range of initiatives that have driven extraordinary impacts for enterprises, their frontline workers and WorkJam’s mission and growth. She commissioned Forrester Consulting to conduct an Economic Impact study, based on surveys across 172,000 frontline workers which estimated a potential savings of $ 30.5 million over a 3-year period. (detailed results attached)
WorkJam clients also report that the solution has had a profound impact on employee well being, morale, engagement and economic advancement.
Louise and her team launched the economic case across a range of media and social channels and advanced a deliberate cadence of partnerships and key moments to accelerate awareness, adoption and progress. Highlights include:
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WorkJam's partnership with the National Retail Federation Foundation RISE Up to elevate frontline training, development and credentialing for hourly retail workers.
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A wide range of speaking engagements, awards and bylines including WorkJam being named a TIME100 Most Influential Company in 2023 for accelerating workforce equity.
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Joining the Fast Company Impact Council, a network of leaders committed to social and economic progress.
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Joining the CSNews Diversity & Inclusion Advisory Board.
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Establishing The Jammy Awards recognizing industry leaders who have made exceptional commitments to empowering frontline workers.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 98 words used.
Our supporting material includes detail on the following key accomplishments:
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Brief Company Background
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The Forrester Total Economic Outlook study with detail on the methodology and survey results supporting the potential savings, ROI and payback period
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Select media coverage of Louise Clements and WorkJam’s momentum
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Key announcements including WorkJam’s partnership with NRF RISE Up, the TIME100 Most Influential Companies announcement, the launch of the Jammy Awards, WorkJam’s successful Series D fundraising and WorkJam’s partnership with AWARE on frontline employees needs, concerns and priorities.
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A summary of Speaking Engagements and Executive Bylines during Louise’s tenure.
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Louise’s bio and social Links
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 251 words used.
The decades-long industry norm for workplace solutions is focused on enterprise-efficiency and cost-cutting. WorkJam’s solution is unique as it solves communications, productivity, turnover and customer-service challenges for employers, in a way that engages, upskills and advances their existing frontline workers.
Louise’s accomplishments are unique in terms of the growth and expansion she has delivered for WorkJam, the depth of her partnerships across WorkJam’s client base, and the impacts she has delivered for employers and employees across industries.
WorkJam’s clients report significant improvements in productivity, revenue, growth and customer satisfaction and significant cost savings in absenteeism, turnover and training. They have also noted the profound impact the solution has had on employee well being, morale, engagement and advancement.
[REDACTED FOR PUBLICATION]
Louise’s accomplishments are also unique because of the way she has managed and deployed her teams, resources and budgets. Instead of leaning into every trend she has invested deeply in select partnerships, channels and moments that have created awareness of the role technology can play in solving workplace challenges in a way that benefits employers, employees, households and communities.
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