Company: The Audacious Agency, Australia
Company Description: The Audacious Agency are profile building and awards specialists, helping entrepreneurs and business owners who are sick of being the world's best-kept secret, to boldly stand out from the competition and be sought-after credible leaders. We help changemakers and leaders become googlicious!
Nomination Category: Individual Awards Categories
Nomination Sub Category: Mentor or Coach of the Year – Consumer
 Nomination Title: Katrina Wurm, Stress Free Super Mum
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 201 words used.
Women are told every day they can do, be and have everything. Yet no one explains how to achieve this unicorn of having it all. For most women, the daily juggle of work, family, and community is all-consuming. Leaving little time for self-care as many women fall into bed at night exhausted, overwhelmed and stressed.
This is where Katrina Wurm, Stress Free Super Mum founder, comes to the fore. Through her programs, coaching and guidance. Katrina works with women, particularly mothers, through mentoring and coaching, equipping them with strategies and skills to achieve empowerment through organisation.
In this helicopter parenting age, Katrina empowers clients to learn how to delegate and teach their children the important foundational skills needed to be capable adults. Katrina helps them understand the importance of teaching their children age-appropriate chores and to stop martyring themselves to motherhood.
Her background in psychology, counselling, business, human resources management and industrial relations, is a solid platform to provide practical guidance. Her self-paced programs include:
Women Taking Flight
Balance & Self Care
Extraordinary Goal Setting
Productivity Time Management
Self Discovery
Mini Programs
Her area of excellence - Home Organisation one-on-one coaching focusing on the 3 stars - health, wealth and relationships.
- Outline the nominee's achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Given the intimate and personal nature of Katrina’s work, the ripple effect of her programs is evident in the testimonials she receives.
Her Sunday Set-up workshop has been game-changing, helping clients start the week on the front foot and plan, prepare, and organise the coming week. A key element of this workshop is getting children involved in planning for the week, reducing the burden on mums.
The original intent for Stress Free Super Mum was to work with mothers of neurodivergent children, but Katrina found broader appeal with women struggling with similar challenges. Stree Free Super Mum evolved to envelope all mothers into the integrative approach for holistic care to meet women where they are, when they need it.
The power of her programs and coaching is evident in the steady flow of referrals. Her business has grown over the past 12 months [REDACTED FOR PUBLICATION] by 266% [REDACTED FOR PUBLICATION].
Her key achievements:
- 2022 - silver and bronze - Women Helping Women - Social Change and Social Change Maker of the Year - Gender
- 2021 - gold and silver - Mentor or Coach of the Year - Consumer and Women Helping Women - Business, AusMumpreneur Bronze Author of the Year for Wear Your Warrior.
- Wear Your Warrior” published in 2022. Number one bestseller on Amazon - Parenting Reference Category. Her book shares her personal story and techniques in this part autobiography, part manual for mothers everywhere.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 196 words used.
The modern concept of work/life balance is largely unrealistic, especially when having a stay-at-home mother is a luxury as most families need both parents working. Women are being expected to do more with less as they earn a living, be the primary caregiver to a child, elderly parent, or a family member with disabilities.
Every woman deserves a village (people to support and embrace them), time for self care and to immerse in their passions and to be acknowledged as a woman in her own right. Through her work, Katrina has helped (how many women) remember who she is and this change ripples through the family and society.
“What I love about Katrina is that she brings a big heart and no-nonsense attitude to the table.
You know from the beginning that she wants you to win and she is so generous in her time, knowledge and encouragement along the way. Equally, Katrina will hold you to account when needed while maintaining a supportive space to further you on the road to realising that winning potential.” - Shannon Parker
Katrina’s support document showcases the impact of her work with testimonials, media, award wins and growth.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2021 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 236 words used.
With 80% of household tasks STILL being done by women, the mental load of running a household is on their shoulders, despite also working, parenting, taxi driving, and being involved in school/community activities. We’ve fallen into the trap that children need everything done for them, and we're seeing a generation of young people who don’t know how to cook, iron, or look after themselves. Katrina’s work shows her clients that children are far more capable of helping at home that they are given credit for. By teaching children the basic skills, Katrina's clients find they have more time to care for themselves and immerse in passions shelved while raising their families.
Katrina’s work helps mums effectively delegate to raise self-sufficient kids empowered with self-leadership skills and the ability to thrive.
Katrina IS the proverbial village stepping in when motherhood is overwhelming, coaching women to a place of balance and joy. Through her lived experiences, she knows that parenthood is far more complex than anticipated. When society tells women they're lacking work/life balance, women plunge into self-doubt and overwhelm. Katrina’s work brings relief to mothers and reinforces the message that caregivers deserve to be nurtured.
Katrina’s work is for all mothers who wonder why mothering didn’t come with a manual or rule book. By helping women implement structure and routine in their homes, Stress Free Super Mum supports mothers to ‘buy back time’ to practice self-care daily.
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