Company: The Audacious Agency, Australia
Company Description: The Audacious Agency are profile building and awards specialists, helping entrepreneurs and business owners who are sick of being the world's best-kept secret, to boldly stand out from the competition and be sought-after credible leaders. We help changemakers and leaders become googlicious!
Nomination Category: Individual Awards Categories
Nomination Sub Category: Best Female Entrepreneur – Consumer Products –10 or Less Employees
 Nomination Title: Judy Cheung-Wood, SkinB5 - Holistic Skincare
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2021 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 191 words used.
Judy Cheung-Wood, the founder of SkinB5, understands the physical and emotional scarring caused by acne, a condition affecting approximately 85% of people aged between 12 and 24 and a demoralising and embarrassing condition.
Armed with personal experience and many conversations with other acne sufferers, Judy set out to innovate in this space, leaving her job to dive into researching the best ingredients to include in an acne skincare product.
Her research uncovered numerous medical papers advocating the inclusion of vitamin B5 in skin care treatments to help acne from the inside out. Further research revealed there were ZERO acne skin care products on the market to help this affliction in this way.
Using herself as the guinea pig, and her love of chemistry driven by her grandfather's legacy (he was a chemist and manufacturer of natural skincare products) she launched SkinB5 in 2006. The use of B5 is a science-based and innovative approach to treating acne holistically, without side effects.
Many health professionals now trust SkinB5 as an alternative to prescription acne medication, because, unlike mainstream products, SkinB5’s patented vitamins address the underlying causes of acne, rather than just treating symptoms.
- Outline the nominee's achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 252 words used.
Since 2009, SkinB5, powered by SB5-BIOTRx™, a unique high dose vitamin B5 patented technology, has successfully treated thousands of acne sufferers. Customers call SkinB5 products ‘game changers’ not only because they heal the skin, but they also heal the crushing isolation acne sufferers often feel.
Achievements:
- Winning their first global beauty awards – Beauty Insider Singapore Best Acne Care, Best Skincare, both Editors’ and Readers’ choice, against over 700 global beauty brands.
- Finalist in the Australian AusMumpreneur Awards in 2021.
- Five products nominated for Wellbeing Magazine Be-You-T Awards
- Trade partnerships formed globally and within Australia, expanding SkinB5’s channels into professional/clinician channels.
- Sold almost 100K units of high-value products in 2022 (equivalent retail sales value of about $3.5 million), up 231% from 2021
- Secured two well-respected stockists in Australia - Professor Greg Goodman, a dermatologist who recommends and uses SkinB5 for his patients, and leading pharmaceutical company, Arrowtex to take the product nationally, tripling the bottom line.
- Received thousands of 5 star reviews across many platforms, including Chemist Direct, Product Review, and City Health sites.
- Launching into the US market in June 2023, UK by the end of 2023 and China this year.
- On track to turnover $10 million in 2023.
- Engaged a PR agency to elevate the promotion of the products to grow its reach and credibility. As a result, Judy has featured in numerous mainstream publications including; Refinery29, Daily Mail, 9 Honey, GQ Australia, Mamamia, Beauty Crew, Better Homes and Garden, Style, Herald Sun, news.com.au and Lifehacker Australia.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 194 words used.
Like many sufferers, she’d spent a fortune on over-the-counter creams that did nothing to fix the problem, aside from inflicting further damage to the skin. She realised many products take the wrong approach with acne treatments and that atopical treatments only reduce the symptoms, not the overarching problem internally.
Integrative Treatment for Acne is used by pharmacists who want to treat acne with holistic technology. To get the SkinB5 product approved by the TGA in Australia, a highly technical document was submitted. The SkinB5 model is backed by training scientific professionals on how to integrate Vitamin B into the range and was developed with a strong science-led approach.
With her innovative approach and the SkinB5 range of products, Judy has changed the perception of how to treat acne. Because health professionals have been told for decades that bacteria causes acne, even though it is only a symptom, it has taken a long time to persuade others that skinB5 holistic products deliver long-term results by assisting the body's natural ability to heal itself rather than fighting it with harsh chemicals.
SkinB5 is fast becoming the leading brand for the next generation's clear skin and wellness.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 72 words used.
The use of B5 is an innovative approach to acne treatment and treats acne holistically, without side effects. Until now, no one has been developing products that treat the cause of acne from the inside out in the same way my products work.
The attached support document outlines the phenomenal success of the SkinB5 brand including research citations, case studies, reviews, professional recommendations, award recognition and media coverage the brand has received.
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