SheSpeaks

SheSpeaks is a national online network of women who have volunteered to test 
and influence products targeted specifically to them.  Within this community, 
women connect with each other, receive and review products and services targeted 
to them and share exclusive offers with their broader networks – serving to spread 
the word about our clients’ products and brands.  SheSpeaks provides women with 
a community where they can come together, share opinions and see the power of 
their voices in action.  SheSpeaks offers companies that target women the 
opportunity to access this dynamic community of women for the purposes of 
targeted product placement, consumer market research and word-of-mouth.  
SheSpeaks was created in recognition of the fact that women are a growing 
economic force, responsible for over $5 trillion in spending and over 80% of all 
purchase decisions in the US.  Yet in studies over 90% of women say that 
advertisers do not understand them.  As companies recognize the need to better 
understand women’s preferences and experience increasing difficulty reaching this 
important consumer, SheSpeaks provides the platform to connect with these 
influential women.

Since launching in February 2007, SheSpeaks has quickly grown its member 
network to over 35,000 "connector" women with large personal networks and a 
common desire to influence products and services around them.  When a woman 
signs up for SheSpeaks, she tells us about herself.  We then work to pair her with 
test products that meet her individual interests.    

After using the product in day-to-day life to gain more accurate, real world
insight, members then influence the product by providing feedback in a survey at 
SheSpeaks.com. Customized Discussion Boards allow members to talk and 
share their thoughts with other women in the test and also allow clients to engage 
in direct dialogue with test participants.  When the test is over, we tell members 
how their input has directly impacted the product they tested.
Here are some of the ways our members have influenced our client's products:
1)  A snack food client is changing their packaging to accommodate smaller 
serving sizes and to provide resealable packaging.

2)  A baby food company is creating a new cereal box design based on feedback 
from SheSpeaks members.
3)  SheSpeaks drove brand awareness and created brand advocates for Jonathan 
Product through targeted product placement.  Members generated significant buzz 
by recommending the product to an average of 9 friends after participating in the 
test.  In addition:
•	Purchase Intent increased 119% after sampling
•	Likelihood to recommend increased 82% 
•	Only 9% of testers had recommended the brand before the test.  
However after trying Silky Dirt, 68% of women had already recommended Jonathan 
Product at the time of the Post Test.
4)  SheSpeaks drove brand awareness for Oxygen Network’s Tori & Dean: Inn 
Love series:  
•	Likelihood to watch increased 74% after viewing the episode.
•	Likelihood to recommend increased 110%
•	12% of testers had recommended the show in the pre test, but 70% 
planned to recommend the show after watching the episode – an increase of 583%

SheSpeaks has been getting a lot of attention from women's sites as well as the 
media.  Attached are links to some recent press including a feature ABC News did 
on SheSpeaks: 
http://abclocal.go.com/wpvi/story?section=consumer&id=5286622
http://www.emarketer.com/Article.aspx?id=1005304

The links below will take you to press releases about SheSpeaks:
http://shespeaks.com/press

Click on these links to see Case Studies of SheSpeaks tests:
http://www.shespeaks.com/docs/SheSpeaks-Jonathan.pdf

http://www.shespeaks.com/docs/SheSpeaks-PeeledSnacks.pdf

http://www.shespeaks.com/docs/SheSpeaks-Oxygen.pdf

Attached is a link to our first Report – “Insights on the Women’s Market”
http://www.shespeaks.com/docs/insights.pdf 

Aliza Freud is the Founder and Chief Executive Officer of SheSpeaks, a national 
network of smart and insightful women who are interested in influencing the 
products and services around them.

Before founding SheSpeaks, Freud spent over 10 years in marketing and product 
management for American Express.  In her last two years at American Express, 
Freud led worldwide brand initiatives in the company’s Global Marketing group. 
Freud holds an MBA from Columbia Business School, and serves on the board of 
Step Women's Network, a non-profit organization dedicated to developing the next 
generation of female philanthropists.