Company: Purpol Marketing Ltd, Chippenham, Wiltshire United Kingdom
Company Description: Purpol Marketing provides marketing director level expertise on a ‘pay as you go’ basis making professional advice tailored and affordable. They are experts in all areas of marketing and specialists in PQQ and Bid management on public procurement tenders, especially in the construction and manufacturing sectors and for SME’S. They measure success on how much their clients win.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Mentor or Coach of the Year - Marketing/Public Relations/Social Media
 Nomination Title: Denise O’Leary MBE - Purpol Marketing
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
Written Response
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 199 words used.
Founded by Denise O’Leary MBE in 2014, Purpol Marketing is a specialist bid writing and marketing strategy agency. Purpol holds an impressive 92+% win rate (industry average 40%) with £4bn opportunity secured.
Denise specialises in supporting companies to win critical bids and grants, usually against far bigger and better resourced competitors. Purpol has provided exemplar customer service since founding in 2014, Denise was awarded an MBE by Her Majesty Queen Elizabeth II for Services to the Construction sector and Entrepreneurs in 2022.
Denise engages with the UK Government at No10, the Cabinet Office and the House of Lords to share expertise on how regional construction businesses can win critical bids as well as marketing their brands to win business. Since July 2021 Purpol has won £4600k grants for charities and has an international profile showcasing effective marketing and branding.
Denise is passionate about training the next generation and has provided 305 internships and work placements, staff have spoken to schools on career development and provided interview training. Denise mentors worldwide especially for women in construction and young people developing their marketing careers.
“Thank you – you won the bid that saved our 100 year old company.” Neil Griffiths
- Outline the nominee's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Denise pivoted Purpol several times to support young people and charities and provided support for start up and small business owners.
Achievements include:
- Partnered with Small Business Britain as mentor on Small and Mighty business growth programme 2022-2024
- Invited as guest lecturer for University of Bath 2024
- Employed 229 young people on 6 month placements 75% found work after their placement
- Community involvement - Supported 10 women in construction develop their careers, spoken to 1100+ school children on career development
- Mentored 140 start and scale up entrepreneurs
- Achieved 89% client retention
- Market leading success rate - 92%+ average, 100% 2023 (industry average 40%)
- Maintained equal pay - embracing diverse workforce
- Worked for National, regional and micro business with same level of diligence
- Awarded an MBE honour in 2022 for services to construction, and recognised as Inspirational Business Women in STEM at House of Lords in 2023
- Helped charities win £460k in much needed grants, enabling them to keep delivering essential community works.
- Customer satisfaction rating of 94%, 5 Star reviews on Glassdoor, Facebook and Google
- Recognised as an Industry leading voice and sought to contribute to industry
- Would you recommend our company to others? Net promoter score +78 2022, +82 2023
By lecturing, mentoring and sharing best practice Denise builds strong relationships, and gains word of mouth referrals driving repeat business long-term success. Denise has supported those new to business ownership as well as provided focus for more seasoned entrepreneurs.
“Denise was empathetic and thoughtful, encouraging and generous” Brian McGee
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 250 words used.
Denise understands that supportive coaching drives future revenue. Success is achieved through clear and prompt communication with clients before and throughout the mentoring process. This involves identifying appropriate opportunities, listening to clients' needs, providing regular updates, and being accessible for questions and concerns.
She has encouraged other businesses to adopt their training/work experience model. Purpol placements are live work experience within a safe marketing agency environment without any expectation that students would earn the business money.
Past students are now well underway in amazing careers across marketing and broader business skills, 10% have started their own businesses and 70% found jobs, based on the experience and knowledge gained.
Denise has mentored 140 start and scale up business owners/entrepreneur and is a champion of Women in STEM having supported 10 women in construction develop their careers. Prioritising service and sharing best practices, Denise differentiates herself as a coach focused on delivery.
She mentors at schools including having spoken to 1100+ school children on career development as part of their career development and aspiration events. She is a guest lecturer at the University of Bath on their Entrepreneurship programme and has coached on the Small Business Britain National programme for 3 consecutive years,
“I was lucky enough to have the lovely Denise mentor me for my Business. Kind, thoughtful and questioning, Denise left me with four pages of notes and a clear path of what I need to do next. You win the lottery if Denise is your mentor.“ Ashley Leeds
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 85 words used.
Sharing success, giving back and encouraging the next generation is important.
Attachments include:
- Denise O’Leary Purpol Marketing Media coverage 2022 -2024
- Denise O’Leary Client Testimonials to June 2024
- Would you recommend our company NPS score averages July 2022 June 2024
- Testimonials from Students 2022 - 2024
- Kickstart Internship Completion Form 0703 -020922 CS
- Kickstart Internship Completion Form 0703 -020922 DP
- Kickstart Internship Completion Form 0703 -020922 EG
- Kickstart Internship Completion Form 0703 -020922 PT
Information can be seen on the www.purpolmarketing.co.uk website
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