Public Relations, Marketing & Media Awards Categories Judging Committee
2018 PUBLIC RELATIONS, MARKETING & MEDIA AWARDS JUDGING CHAIR
Sunshine Farzan, Group Head of Marketing
Tricor Group, Hong Kong
Over her 17 years of integrated marketing and communications experience, Sunshine Farzan has held senior marketing positions at MetLife, American Express, Harte Hanks, and Kraft Foods; and has worked in Mexico City, Sydney, New York, and Hong Kong. She is currently the Group Head of Marketing at Tricor Group, based in Hong Kong, where she leads the development of highly targeted, innovative, and digital-led marketing and communication strategies, to accelerate brand awareness, elevate brand and product reputation while driving consumer engagement, customer acquisition, and lead generation across 20 markets.
Prior to this, she was Head of Marketing and Communications for MetLife Hong Kong where she spearheaded the company's most significant branding, marketing, and digital efforts in its 20-year history. Sunshine conceptualized and oversaw integrated marketing and branding strategy and execution across digital, advertising, product marketing, mobile, social media, media relations, and community engagement. Her passion for using social media and mobile to connect with consumers has recently been evidenced by award-winning campaigns to acquire and engage with customers and elevate the MetLife brand through financial services marketing innovations. Most notably, she launched the “My Dad’s Story” video ad campaign, selected by Unruly as “one of the 20 most shared video ads;” and the award-winning Infinity mobile app, which achieved top 10 download ranking on Apple Store and Google Play, and 99% user engagement rate. She also led the insurtech strategy, launching the first suite of online insurance products ever introduced in the Hong Kong life insurance market.
Sunshine has been recognized by Campaign Asia as one of the “40 under 40” marketers in Asia and a “Woman to Watch,” while recently winning a Gold Stevie® Awards in the 2017 Stevie® Awards for Women in Business as Female Executive of the Year in Asia, and being selected as “The Innovator 25” in Asia-Pacific by The Holmes Report and a PR Professional of the Year finalist at the PR Week Asia Awards. She serves as a Global Advisory Board member for Rutgers University and an MBA career coach. Sunshine holds an MBA from the Ross School of Business at the University of Michigan where she received a full merit fellowship and graduated with honors.