Company: Popilush
Nomination Submitted by: AMP, Boston, MA
Company Description: Popilush is an empowering, inviting, and fashion-forward shapewear line for women. Their mission is to highlight what women of all shapes and sizes love about their bodies and to promote comfortable confidence. Popilush gives all women the freedom and confidence to be themselves every single day with high-quality shapewear that comes in a diverse range of sizes and is exceptionally affordable.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Best Female Entrepreneur – Consumer Products –10 or Less Employees
 Nomination Title: Eve DeMartine - CEO & Owner at Popilush
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 144 words used.
In October 2022, Popilush experienced a viral moment on Amazon, selling 200,000 shapewear dresses in one week after an influencer's try-on video. This catapulted the brand's growth, resulting in over 2 million units sold and [REDACTED FOR PUBLICATION] a 31x year-over-year increase in GMV.
- Co-founder Eve DeMartine's entrepreneurial journey began in Malaysia, where she grew up in a family-owned herbal medicine business. After moving to the U.S., she pursued various ventures while dreaming of creating a brand that celebrated women.
- Eve's inspiration for Popilush came from her personal experience as a busy mom seeking comfortable, confidence-boosting outfits. Noticing a gap in the market for supportive, body-hugging dresses, she combined a shaping bodysuit with a trendy dress, leading to her "wow" moment. This revelation sparked the creation of The Shapewear Dress by Popilush, embodying Eve's vision of empowering women through fashion.
- Outline the nominee's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 200 words used.
Under the visionary leadership of co-founder Eve DeMartine, Popilush has emerged as an innovative force in the shapewear industry, achieving remarkable success over the last two years.
[REDACTED FOR PUBLICATION] The brand's potential was dramatically demonstrated in October 2022 when a viral influencer video led to the sale of 200,000 shapewear dresses on Amazon in just one week. This pivotal moment showcased Eve's ability to capitalize on digital marketing trends and connect with consumers in meaningful ways.
- Eve's leadership and strategic vision propelled Popilush to new heights in 2023:
- [REDACTED FOR PUBLICATION]
- 400,000 dresses sold, averaging one dress every two minutes
- [REDACTED FOR PUBLICATION]
These achievements reflect Eve's commitment to empowering women through fashion, her keen business acumen, and her ability to scale operations rapidly while maintaining product quality and customer satisfaction.
Eve's journey from a family business in Malaysia to leading a disruptive fashion brand in the U.S. demonstrates her adaptability, entrepreneurial spirit, and deep understanding of women's needs in the fashion market. Her leadership has not only driven impressive financial results but has also positively impacted millions of women, providing them with "wow moments" and boosting their confidence.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 234 words used.
- Market Disruption: Eve identified a gap in the shapewear market and created an innovative product that seamlessly blends fashion and function. This insight has revolutionized the industry, offering women a new way to feel confident and comfortable.
- Exponential Growth: Under Eve's leadership, Popilush achieved extraordinary growth. The [REDACTED FOR PUBLICATION] 31x increase in GMV showcasing her ability to rapidly scale a business while maintaining quality and customer satisfaction.
- Digital Marketing Mastery: The viral success in October 2022, resulting in 200,000 dresses sold in a week, demonstrates Eve's savvy in leveraging digital marketing and influencer partnerships. This ability to create and capitalize on viral moments is crucial in today's fast-paced, social media-driven market.
- Cross-Cultural Business Acumen: Eve's journey from Malaysia to the U.S., coupled with her diverse entrepreneurial experiences, brings a unique global perspective to her leadership. This cross-cultural insight allows her to tap into diverse markets and consumer needs.
- Women's Empowerment: Beyond financial success, Eve's work has a profound social impact. By providing millions of women with products that boost their confidence, she's contributing to a broader movement of body positivity and self-empowerment.
- [REDACTED FOR PUBLICATION]
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 126 words used.
- Popilush Customer Reviews (29,000+):
- “I wore this bodysuit paired with jeans to a recent trip to Las Vegas and I felt like a million bucks! It’s so flattering.” – Meredyth D.
- “This dress is so flattering!! Fits like a glove. The shapewear holds you in just right, the material is smooth and soft like butter! A must have in your closet. Just go get it!!!” – Barbie W.
- “Bought this for a Latin dance competition and it fit and felt perfect! Everything stayed where it should! Sizes run true to the measurements so follow those! Would give it more stars if possible!” – Alexandra B.
- “Love this dress so much! It’s sexy, comfy and I always feel like a beauty in this dress. It’s a must have!” – Sharron M.
- “Super cute and comfy!” Holds in my tummy area and supports the ta-ta’s. I got the medium in size and fits great and confident wearing it with my mom bod. My measurements are 43” hips, 31” waist and 38” bust. – Emily A.
- “It looks amazing, can’t wait to see how it will look on my wife, I think it gives confidence, it is definitely sexy. It Will look great with her skirts. Hope there is some stretch in it. – Frank
- “Perfect figure flattering dress – Love it and so did my husband. – Nicole S.
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