Company: PayPal, San Jose, CA
Entry Submitted By: Grayling
Company Description: PayPal is the faster, safer way to pay and get paid. Giving people simpler ways to send money without sharing financial information, and with the flexibility to pay using their account balances, bank accounts or credit cards, PayPal processes 9.3 million payments everyday for our customers.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Executive of the Year – Consumer Services –More Than 2,500 Employees

Nomination Title: Christina Smedley, VP Global Brand and Communications

Describe for the judges the activities and accomplishments of the nominated executive since the beginning of July last year (up to 525 words): TEXT REDACTED FOR PUBLICATION

Christina Smedley brings more than 20 years’ experience developing, planning, and implementing programs for leading brands and companies in a wide range of industries worldwide to her role as PayPal’s vice president of global brand and communications.

Christina is responsible for communicating PayPal’s vision for seamless payment experiences that connect consumers around the globe with merchants of all sizes. She oversees teams that are defining the company’s unique narrative across all areas of the marketing and content mix. She leads the central development team responsible for PayPal.com, paid media campaigns, creative executions, strategy, CRM, email, research and insights, as well as social media and cutting edge experiential marketing. Additionally, she manages policy, earned and owned media execution and all internal communications to the company's 14,000 employees, from customer service centers to headquarters.

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Provide a brief biography of the nominated executive (up to 125 words):

Christina Smedley is vice president of global brand and communications at PayPal, overseeing teams that are defining the company’s unique narrative and leading the company’s efforts to connect with audiences through social media channels and cutting edge experiential marketing approaches.

She came to PayPal in 2012 from the public relations giant Edelman, where she was global chair of consumer marketing, the firm’s largest practice. She led award-winning campaigns for many of the world’s best known brands and companies, including Axe, Best Buy, Dove, eBay, Pepsi, Microsoft, Samsung, Starbucks, Unilever, and Xbox. From 1999 to 2003, Christina served as director of worldwide communications at Amazon.com, where she led the company’s communications activities in all markets outside the U.S. and directed retail planning for amazon.co.uk .