Company: Pacvue
Nomination Submitted by: SamsonPR
Company Description: Pacvue is the leading commerce acceleration platform that integrates retail media, commerce management and measurement, overseeing $13B in ad spend across 30+ countries. Co-founded by Melissa Burdick in 2018, the company’s first-to-market platform drives incrementality, profitability and market share for brands, while turning insights into actionable recommendations
Nomination Category: Individual Awards Categories
Nomination Sub Category: Most Innovative Woman of the Year - Advertising, Marketing & Public Relations
 Nomination Title: Melissa Burdick,Co-founder and President
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 200 words used.
Melissa Burdick, co-founder and president at Pacvue, has driven innovation and growth at the company since its establishment in 2018. Prior to Pacvue, Melissa spent a decade at Amazon, where she was integral to the growth of the Amazon Ads business, and helped launch its CPG retail business, building the business from the ground up with an evolving strategy to sell profitably online.
[REDACTED FOR PUBLICATION] Through Melissa’s leadership, Pacvue now sets the industry benchmarks in connected commerce and retail media technologies. It is because of her track record for releasing products that innovate and move the industry forward that we submit her for the recognition of Most Innovative Woman of the Year. Through Melissa’s deep network and relationships she built, she was an early pioneer in retail media networks. Most recently, Pacvue announced a ground-breaking partnership with GroupM which establishes a deeper connection to holding agencies.
Melissa is an official Amazon Ambassador, part of a select group of experts named “industry thought leaders who share knowledge & wisdom in the community” [REDACTED FOR PUBLICATION]
- Outline the nominee's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 249 words used.
Under Melissa Burdick’s leadership, Pacvue has revolutionized retail media, unifying efforts across over 100 retailers and forming strategic partnerships with industry giants like Amazon, Instacart, Chewy and GroupM. Her vision has propelled Pacvue to numerous milestones, including first-to-market product releases, industry recognitions and industry-first partnerships and collaborations.
Recent achievements that highlight Melissa’s innovative leadership include:
- In January 2023, Pacvue launched Commerce 3P, an integrated solution that streamlines Amazon seller business management for both first-party and third-party sellers
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- In March 2023, Pacvue debuted its industry-first commerce acceleration platform, integrating marketplace operations, retail media activation and measurement.
- In May 2023, Melissa was honored as an Ad Age Leading Women.
- In June 2023, Pacvue expanded its Instacart partnership, introducing new shoppable ad formats.
- In Sept. 2023, Melissa was recognized as a P2PI Women of Excellence for her achievements in influencing shoppers.
- In October 2023, Pacvue was selected as a beta partner for Amazon’s AI-powered Image Generator under Melissa’s charter. This honor, along with her selection as a 2023 Amazon [REDACTED FOR PUBLICATION] Ambassador, underscores her role as an industry thought leader.
- In May 2024, Melissa was nominated to participate in the exclusive Ad Age + Meta “The List,” which brings industry leaders together to write white papers and address the disruptions affecting the marketing and advertising space.
- Throughout 2024, Pacvue ramped its AI efforts, including hiring Microsoft veterans to introduce new AI integrations across its product suite.
- In August 2024, Pacvue launched an Integrated Commerce Management solution with Group to drive innovation [REDACTED FOR PUBLICATION].
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 122 words used.
The following links highlight Pacvue's ongoing momentum and commitment to innovation under Melissa's leadership. They also underscore Melissa's recognition as a prominent, award-winning industry thought leader.
Ad Age Leading Women
Pacvue Launches Commerce Suite for 3P Sellers
Pacvue Unveils the Industry’s First Commerce Acceleration Platform
Pacvue Expands Advertising Partnership with Instacart to Support New Shoppable Ad Formats
Pacvue Transforms Insights Delivery with New AI-Powered Solution, Pacvue XL Copilot
Pacvue Announces New Key Hires
Pacvue Introduces New AI Integrations
Pacvue Welcomes Microsoft Vet Zhenbin Xu as CPO in Commitment to Lead the Industry with AI Tool
Pacvue Offers Chewy Sponsored Ads Capabilities to Unlock New Opportunities for Pet Care Brands
GroupM and Pacvue accelerate partnership with the launch of Integrated Commerce Management solution
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 197 words used.
As a result of Melissa’s vision over the past two years, Pacvue has greatly advanced its position as an industry leader. Recognized as a technology company that prioritizes innovation, efficiency and profitability for sellers and brands, each company development and product innovation has demonstrated how deeply connected to the ecosystem Pacvue is, and how its experts understand the complexities and trajectories of commerce and retail media.[REDACTED FOR PUBLICATION]
Because Melissa is determined to remain at the forefront of the industry, Pacvue is ahead of the curve in AI adoption [REDACTED FOR PUBLICATION]. Their latest tools are creating outsized gains for customers navigating a fragmented commerce software market filled with disconnected point solutions and scattered data. Advertisers using Pacvue's solutions are gaining significant advantages by accessing tools that are truly one-of-a-kind innovations that only Pacvue could offer. [REDACTED FOR PUBLICATION]
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