Company: Oi Cosmetic Studio, Helensvale, QLD Australia
Company Description: With 13 highly skilled staff and over 50 awards - including 6 Australian Beauty Industry Awards finalists and a bronze International Stevie Award - Oi Cosmetic Studio has become the Gold Coast's premier 5-Star clinic. Harnessing the latest in results-driven treatments and cosmeceuticals, our team specialises in treating and managing acne, pigmentation, redness, and signs of ageing.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Company of the Year – Consumer Services – More Than 10 Employees
 Nomination Title: Oi Cosmetic Studio - Exceptional innovation and growth in the beauty industry
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated organization, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the appropriate spaces below:
- Briefly describe the nominated organization: history and past performance (up to 200 words):
Total 191 words used.
In 2010, Oi Cosmetic Studio was born from our founder Abby Stuart’s passion for beauty therapy and dedication to exceptional customer experience.
We specialise in customised treatments for acne, pigmentation, redness, and ageing, including:
● Medical-grade chemical peels
● Advanced microdermabrasion
● LED light therapy
● Oxygen therapy
● Lymphatic facials
● Plasma skin treatments
● IPL skin rejuvenation
● Nano infusion skin rejuvenation
● Non-surgical facelifts
● Medical-grade skin needling
● Skin enhancements
● Cosmetic injectables
● IPL hair reduction
Our success is credited to an investment of over $350,000 annually into team training as well as our innovative membership model. With a 95% customer retention rate, the model allows us to make top-tier aesthetics accessible to everyday individuals. As the result of our highly-skilled staff, the popularity of our membership, and the above-and-beyond prestigious salon experience provided, Oi Cosmetic Studio successfully made $5 million in revenue over the past 12 months.
Recognised with over 50 awards, including six Australian Beauty Industry Awards finalists and a bronze International Stevie Award, these days we focus on customised treatments for high-income women, ensuring they achieve optimal results with tailored 12-month plans.
- Outline the organization's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Oi Cosmetic Studio has achieved numerous milestones to solidify our status as a premier skincare clinic.
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Last year, we achieved a $5 million annual turnover through 7,932 clients, each with an average visit value of $630.
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Our innovative membership model propelled us to near full capacity, now boasting 500 regular members.
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$380,000 made in products and services during our 12th-anniversary event in October 2022.
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Our quarterly events generated between $145,000 and $380,000 each.
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Our commitment to excellence has been recognised with multiple prestigious awards, including accolades from the Australian Beauty Industry Awards and the Stevie Awards, enhancing our reputation on the Gold Coast.
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We invested over $350,000 annually in staff training, ensuring our team of 13 highly skilled professionals remains at the forefront of industry developments.
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Founder, Abby Stuart, and Operations Manager, Jess Noyes, obtained life and business coaching certifications to enhance leadership skills and improve communication with the team.
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90% staff retention rate post-restructuring, reflecting our strong team culture and values-driven approach.
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To reduce our environmental impact, we've implemented initiatives including a paperless approach with iPads and online forms, LED lighting to cut energy consumption, low water flow plumbing adjustments, and offering washable cocktail glasses instead of single-use cups.
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Last year, we provided over 50 free treatments as part of our Oi Gives Back initiative which offers support to individuals facing difficulties or have shown exceptional kindness to others. We also donated to sporting clubs, schools, and local women’s football and hosted several fundraisers.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 235 words used.
Oi Cosmetic Studio's achievements are uniquely significant due to our resilience, innovation, and commitment, particularly during challenging times.
In the past year, we faced some logistical hurdles, including a couple of key staff leaving to pursue new careers and Abby experiencing a severe health crisis. But despite these setbacks, we maintained our operations smoothly, highlighting the strength of our systems and team.
Our pioneering membership model, introduced post-2010 recession, remains a standout in the industry. Our annual revenue of $5 million, coupled with high client retention, is unmatchable compared to the rest of the Australian beauty industry.
Investing over $350,000 annually in staff training, our team remains at the forefront of industry developments. This commitment has fostered a culture of continuous improvement and excellence, resulting in a very high staff retention rate, while other salons constantly battle issues around turnover. Even when we did need to introduce new team members, it proved to be a very smooth transition.
Our environmental initiatives, such as adopting paperless operations and using low water flow plumbing, demonstrate our commitment to sustainability, setting us apart from many other players. Additionally, our Oi Gives Back initiative, which provided over 50 free treatments last year and various community support efforts, highlights our dedication to social responsibility and community engagement.
These achievements highlight Oi Cosmetic Studio's unique position in the industry, reflecting our ability to innovate, adapt, and excel despite significant challenges.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 3 words used.
Attached Support Document.
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