Company: Nativo, El Segundo, CA
Company Description: Nativo is the storytelling platform where brands and publishers can distribute brand stories at scale while gaining more insights about their content than anywhere else. For brands, Nativo enables storytelling at scale with the largest native reach and reveals insights that unlock return-on-content. For publishers, Nativo enriches monetization with the most comprehensive platform for next-generati
Nomination Category: Individual Awards Categories
Nomination Sub Category: Maverick of the Year
 Nomination Title: Sarah Dale
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2021 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 169 words used.
Sarah Dale, Chief Revenue Officer (CRO) at Nativo, is a true pioneer in the male-dominated publishing and content industry. Throughout her career, she has been a passionate advocate for the power of storytelling and authenticity in brands. Joining Nativo in 2020, Sarah quickly showcased her exceptional leadership skills and strategic vision. Her dedication to storytelling and content has led to the development of innovative solutions that inform, engage, and inspire audiences.
As CRO, Sarah oversees Nativo's entire buy-side media division, where she successfully expanded top-performing verticals, including health & pharma, finance, travel, and B2B, with an impressive client roster. Despite the challenges of managing a remote-first organization, Sarah's determination, dedication, and creativity have fostered a collaborative and supportive work environment. She has also been committed to advancing workplace equality, promoting visibility for women and diverse teams, and actively driving solutions for change.
Sarah's impressive achievements extend beyond revenue figures, as she is recognized for her outstanding contributions to the industry, earning prestigious awards and accolades for her exceptional work.
- Outline the nominee's achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 200 words used.
Since July 1, 2021, Sarah Dale's impact on Nativo has been nothing short of extraordinary. Under her transformative leadership, Nativo has achieved back-to-back record-breaking years on the revenue front. Despite economic headwinds and the challenges posed by the global pandemic, Sarah's strategic decisions and unwavering commitment have steered the company towards unparalleled success.
One of Sarah's most significant achievements has been the remarkable growth in revenue across Nativo's West Coast and Central regions. In the first half of 2023, the West Coast region experienced a remarkable 92% year-over-year increase in revenue compared to the corresponding period in 2022. Similarly, the Central region achieved its highest-ever revenue in the second half of 2022 and is poised to exceed that record in 2023. Sarah's strategic management of the revenue operations teams has not only driven revenue growth but also fostered high team morale and productivity.
Sarah's visionary leadership has led to the introduction of the Nativo Insight platform, a robust foundation for all market activities. Additionally, her efforts have resulted in the NMSDC minority-owned certification, underscoring Nativo's commitment to diversity and inclusion, and Comparably recognition awards for Best Companies for Diversity, Best Companies for Women, and Best Department Award: Best Sales Team.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 103 words used.
As mentioned, Sarah has been a leader in the launch of critical products and initiatives contributing to Nativo’s overall success. Press releases and articles describing some of these accomplishments in more detail are provided below.
Comparably culture award
https://www.nativo.com/newsroom/nativo-honored-by-comparably-in-2023-as-best-company-for-leadership-and-best-company-for-career-growth
Launch of Nativos ContentAI Suite
https://www.nativo.com/newsroom/nativo-unveils-its-contentai-suite-improving-branded-content-campaign-performance-via-generative-ai
Reduced Carbon footprint via Nativo programmatic
https://www.nativo.com/newsroom/nativos-direct-path-to-premium-supply-reduces-carbon-footprint-in-programmatic-advertising
Nativo certified as a Minority Business Enterprise by the National Minority Supplier Development Council (NMSDC)
https://www.nativo.com/newsroom/minority-owned-nativo-joins-maven-database-as-certified-diversity-supplier
Comparably recognition awards for Best Companies for Diversity, Best Companies for Women, and Best Department Award: Best Sales Team:
https://www.nativo.com/newsroom/nativo-certified-as-minority-business-recognized-by-comparably
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 246 words used.
Sarah Dale's achievements are truly unique and significant due to several compelling factors. Firstly, she has led Nativo to achieve remarkable revenue growth despite being a relatively small company with limited marketing budgets. In an industry marked by stiff competition and challenges, Sarah's strategic acumen and resourceful decision-making have allowed Nativo to outperform larger and better-resourced players.
Moreover, Sarah's dedication to fostering a diverse and inclusive work environment sets her apart as a trailblazer in the industry. Under her guidance, Nativo has seen a remarkable increase in the diversity of its staff and leadership positions, reflecting her commitment to empowering individuals from all backgrounds and perspectives.
Sarah's foresight in establishing a dedicated strategy and insights division has significantly enhanced Nativo's capabilities to provide tailored recommendations and solutions to clients, boosting customer satisfaction and retention rates. This forward-thinking approach has proven instrumental in positioning Nativo as a market leader.
Comparing Sarah's achievements to her past performance, it is evident that she has consistently pushed boundaries and set new standards. Her previous tenure at The Wall Street Journal, where she transformed the legacy print operation into a digital content powerhouse, exemplifies her ability to drive explosive revenue growth and redefine industry expectations.
In conclusion, Sarah Dale's exceptional leadership, innovative vision, and commitment to fostering diversity and inclusion have catapulted Nativo to unprecedented success. Her achievements stand out as a testament to her maverick spirit, making her an incredibly deserving nominee for the "Maverick of the Year" Stevie award.
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