Company: Nancy Twine
Nomination Submitted by: MBP Consultants
Company Description: Nancy Twine is a successful entrepreneur and founder of Briogeo, a popular clean haircare brand. With her passion for natural ingredients and her background in finance, Twine has built a thriving business that prioritizes diversity and inclusivity in the beauty industry. Her innovative approach to haircare has made her a respected figure in the entrepreneurial world.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Best Female Solo Entrepreneur
 Nomination Title: Nancy Twine
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2021 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 197 words used.
Nancy Twine is a successful entrepreneur known for her contributions to the beauty industry. After leaving a career in finance, Twine founded Briogeo, a natural haircare brand, in 2013. The brand gained popularity for its clean and effective formulas, and commitment to sustainability. Under Twine's leadership, Briogeo raised over $20M in private equity funding, and received numerous accolades for its performance and efficacy. In 2022, Twine charted the next major step for the global business and sold it to The Wella Company / KKR while remaining CEO. Over 50% of her investments support BIPOC and female-founded businesses, with 68% focused on female founders. Nancy invested in approximately 27% of Black female founders at Sephora. This showcases the importance of investing in Black businesses, especially considering Nancy's achievement as the youngest Black woman to introduce a product line at Sephora. Nancy also serves on the boards of Cosmetic Executive Women and Room to Grow and has received awards including the Goldman Sachs Builders + Innovators Award, Entrepreneur’s 100 Women of Impact and Inc’s Female Founders 100. Twine's dedication to transparency and inclusivity has helped foster a strong community around her brand, empowering women in the beauty industry and beyond.
- Outline the nominee's achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 236 words used.
Following the acquisition of Briogeo by Wella, Nancy Twine experienced a significant milestone in her career and further solidified her position as a prominent figure in the beauty industry. Wella, a global leader in the $100 billion beauty industry, recognized Nancy's exceptional talents and the success she had achieved with Briogeo, leading to the acquisition. This move propelled Nancy to new heights as an entrepreneur and affirmed her status as a renowned industry leader. By joining forces with Wella, Nancy gained access to a vast network, resources, and expertise that further accelerated her entrepreneurial journey.
Nancy's trailblazing journey continues to inspire and empower individuals, leaving an indelible mark on the industry as she has brought her expertise and visionary leadership to the masses through the launch of her new platform, NancyTwine.com. This information hub stands as a testament to her commitment to supporting female-led businesses, as well as her unwavering dedication to bridging the gap in funding within the industry.
The website is primarily geared towards entrepreneurs, offering a wide range of engaging content across five pillars: Entrepreneurship, Personal Finance, Personal Relationships, Health & Wellness, and Travel & Lifestyle. Nancy, along with trusted third-party experts, provides weekly articles brimming with valuable insights, resources, and connections, enabling individuals to unlock their full potential. NancyTwine.com’s mission is to inspire, empower, and uplift people, offering them the tools they need to create a fulfilling and purpose-driven life.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 249 words used.
These achievements are unique and significant because they serve as a testament to Twine's unwavering commitment to excellence and ability to consistently surpass expectations.
The acquisition of Briogeo by Wella Company holds tremendous significance for multiple reasons. Firstly, Briogeo is one the few Black-founded and led businesses that has been sold to a large conglomerate. In this capacity, Wella Company is a prominent global leader in the beauty industry, boasting a portfolio of renowned brands such as Wella Professionals, O·P·I, ghd, Nioxin, etc. This acquisition is noteworthy for Wella as it represents their initial portfolio expansion with an independent entity. By acquiring with Briogeo, Wella Company has enhanced their sustainable product offerings further, expanded its presence in premium retail outlets, and elevated both its commercial success and social impact to new heights.
As to NancyTwine.com, the inclusion of the "Ask Nancy" series is a notable highlight. This series allows Nancy Twine to share her valuable knowledge and experience with the masses. By answering questions and providing insights, she makes entrepreneurship more accessible to aspiring individuals and helps them navigate the intricacies of the beauty industry.
NancyTwine.com serves as a platform for bringing together a community of like-minded individuals with the goal of empowering women, specifically women of color. By encompassing various aspects of well-being, including physical, mental, and emotional health, the platform promotes a holistic approach to entrepreneurism and personal growth. It encourages individuals to prioritize self-care as a catalyst for strengthening their journey as an entrepreneur.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 35 words used.
Allure: Briogeo Has Been Acquired by Wella Company
WWD: Nancy Twine Unveils New Website
Entrepreneur: 100 Women of Impact In 2021
Inc.: Most Innovative Women: 100 Women Making Money, Creating Jobs, and Changing the World
| Attachments/Videos/Links: |
|---|
|
