Company: MONAT Global
Nomination Submitted by: Sunwest Communications
Company Description: Founded in 2014 and headquartered in Miami, Florida, MONAT provides groundbreaking opportunities through a novel social marketing approach to direct sales The 10-year-old global brand attributes its rapid growth to the company’s innovative, effective products, its VIP (loyal) customers, and its dynamic independent sales force, known as Market Partners.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Executive of the Year in Europe, the Middle East & Africa
 Nomination Title: Tamila Kerimova
- Outline the nominee's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 243 words used.
- November 2022: Tamila joined MONAT Europe at a turbulent time, with the continuing pandemic and invasion of Ukraine impacting lives and businesses across the continent. She energized the MONAT corporate staff and its independent distributors ( Market Partners), across the UK, Ireland, Poland, Lithuania and Spain.
- May 2023: Led successful launch of MONAT in France, introducing the business model and opportunity to EU Market Partners at regional events in May and June, followed by the e-commerce introduction in France of its award-winning products.
- June 2023: Recognized by Direct Selling News in its inaugural “DSN 40 Under 40,” highlighting leaders exemplifying leadership skills and innovation.
- By May 2024: France quickly becoming MONAT Europe’s largest market in just 12 months: Remarkable sales growth (38% against target), a vibrant community of French Market Partners (average enrollment increase 22% Quarter over Quarter) and thousands of customers ( Incredible VIP Customer enrollment growth averaging 48% Q-o-Q). Also, two French Market Partners achieved MONAT’s highest rank of Director in year one.
- June 2024: Keynote speaker at Direct Selling University Europe in Tring, UK. Tamila presented “MONAT Europe - our social transformation journey” to industry executives from 55 countries. She discussed the multiple positive outcomes realized from incorporating key learnings into effective social media strategies: In just the first five months of 2024 (versus all of 2023), followers were up 44.6%, engagements were up 80% and impressions were up 68% across all MONAT Europe social channels (Facebook, Instagram and TikTok).
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 88 words used.
Supporting materials attached include:
- Link to MONAT Global website
- MONAT France Instagram
- Launch video for MONAT France: Bienvenue France to MONAT!
- Video clips of Tamila onstage at MONAT Europe events for Market Partners and prospective Market Partners
- Photo of Tamila during her keynote presentation at Direct Selling University Europe
- Beauty press articles about the launch of MONAT France
- Tamila Kerimova featured in the Direct Selling News “DSN 40 Under 40 “
- Direct Selling News article: MONAT Named to Top 100 Global Beauty Manufacturers List for 5th Consecutive Year
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 188 words used.
Since graduating with a business degree from Uppsala University in Sweden in 2010, Tamila Kerimova has rapidly established a global track record of delivering results for top direct sales companies in Europe, the Middle East and Africa.
In 2022 she joined MONAT Global as Senior Vice President and General Manager for MONAT Europe to lead the company’s continued expansion in the region. Miami, Florida- based MONAT is a multinational distributor, social and direct seller of premium haircare, skincare and wellness products in 10 countries.
Tamila is responsible for operations in France, the UK, Ireland, Poland, Lithuania and Spain. She led MONAT’s successful 2023 market opening in France, welcoming new Market Partners (as MONAT’s independent distributors are known) at the company’s first-ever event in that country, in Paris.
Prior to joining MONAT, Tamila was Northern Europe Regional Director for The Juice Plus+ Company and served on the organization’s Senior Management Team for Europe-Middle East-Africa (EMEA).
She began her direct sales career with Oriflame Cosmetics, leading in several roles over eight years, including National Sales Manager for Nigeria, Regional Sales Program Manager for Africa, and Sales Support Manager for Egypt.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 209 words used.
Being a truly global leader means living in and understanding other cultures. Tamila said “yes” to big geographic moves early in her career: her cultural map encompasses Europe, Africa, some parts of the Middle East, and the Commonwealth of Independent States (CIS) region. She later focused on understanding similarities and differences of countries and dynamics across the European market. This global perspective is indispensable in her current role.
She believes that diversity in age and background is important across leadership. “Direct selling is a female-dominated industry and I’ve never regretted it,” say Tamila. It’s all about collaborating with and meeting inspiring women, who may be similar or different from me, and I absolutely love it!”
In the direct selling channel, corporate executives are very close to their distributors and customers.” It is so easy for them to give us their feedback. In my role, its critical to be open, ready to take the good and negative feedback and act decisively,” says Tamila. “I quickly realized when I joined this industry that you must plan, but you also must always be ready to change and adjust. Successful feedback loops with leaders in the field are always driving factors behind building trust and success for all.”
| Attachments/Videos/Links: |
|---|
|
