Company: Mintlist, Vancouver, British Columbia
Company Description: MintList is an AI-powered online marketplace that enables buying and selling of cars between consumers and dealers - all within 24 hours.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Startup of the Year - Consumer Services Industries
 Nomination Title: MintList
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 236 words used.
MintList Company Overview explains how we access 99% of the vehicle inventory in a >$1T global market without owning it, and our key value proposition for consumers: consumers can sell their car for the best value in less than an hour to the dealer that is willing to pay the most for it, and then save thousands of dollars in tax ($5,000 on average in North America) when they trade it for for any car, from any dealership.
MintList Product demo demonstrates how our patent pending technology enables consumers to list their car in minutes to get the best offer from 100’s of dealers in 45 minutes with no negotiation, no obligation, and no fees. All done securely online.
Press Media Kits highlight our presence in the media - please note MintList was operating under the name of TrafficDriven before launch in January 2022.
Letter of Support from the President of Industrial Alliance, one of Canada's largest insurance companies, identifying MintList as a disruptor in a >$1T market.
Highlights of Executive Team LinkedIn profiles: Our executive team has >100 years of experience.
Reviews from delighted consumers who sold their car securely for the best value within hours and saved thousands of dollars in tax by trading and buying their favourite car from a certified dealer on MintList.
Our 30-second Ad Spot highlights key consumer pain points when selling their car which are solved by MintList.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2020 of the nominated organization, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the appropriate spaces below:
- Briefly describe the nominated organization: history and past performance (up to 200 words):
Total 199 words used.
MintList was established in May 2020 in response to the digitalization of the auto industry exacerbated by COVID-19. MintList Co-Founder, Mehrsa Raeiszadeh, has a Ph.D. in Process Engineering from Georgia Tech,10+ years in technology development,10+ patents and 20+ scientific publications; the only person who has won 1st place in the New Ventures BC competition twice in its 20 year history. With her co-founder, Mike Wood, with 30+ years in the auto industry, they recognised a gap: 98% of consumers hate the traditional dealership experience while dealers hold 99% of in market vehicle inventory.
They assembled an ambitious team to build MintList, an AI-powered online marketplace enabling car buying and selling between consumers/dealers within 24 hours. With >60 car dealers and committed ARR >$1,000,000 in 1 month before writing any code, the team started building MintList for consumers to get a fair price for their car with no fees, no negotiation or obligation in just a few hours, securely. Unlike competition, MintList owns no inventory, so it can scale up inexpensively.
In under 1 year, MintList became the chosen platform for Industrial Alliance, Allwest Insurance, and Canada’s largest Auto Group, and grew to 20+ employees.
- Outline the organization's achievements since July 1 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
[REDACTED FOR PUBLICATION] One of Canada's largest insurance companies, chose MintList as its marketplace partner in a 5 year deal.
North America’s preeminent broker of vehicle parts from OEM dealers signed an exclusive agreement to distribute MintList to its 6,000+ dealer partners.
MintList secured a partnership with one of BC’s largest auto insurance brokers to provide insurance quotes on each car on MintList
Each of these partners have a national presence, some global. We will leverage this in other geographical areas, providing us with a consistent flow of consumers in our pipeline and accelerate dealer onboarding.
MintList built an IP moat: its platform and marketplace is patent pending
Sold >$5M cars in the first three months
1400% increase in lead conversion rate in first 3 month
>$2M committed ARR from partnerships with Canada’s largest auto dealers
>120 auto dealers subscribed to MintList currently
Additional $5.1M ARR with >300 dealers ‘in the pipeline’ via a strategic partnership in our beachhead market in Canada
100s of dealers subscribed to its waitlist within 3 months of launch
First-mover advantage in the unique sell-buy-trade space
MintList’s Co-Founder & CEO, an auto industry veteran, brought together an executive team with >100 years experience in technology and automotive.
Strategic partnership with one of BC’s largest auto insurance brokers to provide insurance quotes on each car on MintList
MintList won 1st Place in the 2021 New Ventures BC Competition, Canada’s most prestigious start-up competition and was nominated for 7 awards in Canada and US. in 2022.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 238 words used.
No one is doing what we are doing globally - for consumers, or dealers.
We pride ourselves on our Scalability, Security & Service. We guarantee 100% of our offers on consumer vehicles due to the accuracy of our online AI powered inspection, whether the consumer has a $5,000 or $5,000,000 vehicle.
Unlimited choice of cars: we aggregate dealers, unlocking access to 99% of the available vehicle inventory in a >$1T global market
Consumers save thousands: We let consumers mix and match dealers so they can take advantage of sales tax credits, where available. Example: a consumer can sell their BMW to a dealer who pays $50,000 and then select a Mercedes from another dealer for $75,000, and pay the tax on only $25,000.
MintList is patent-pending [REDACTED FOR PUBLICATION]
What consumers need: buy and sell cars within hours at the best value with no negotiation, no obligation, no fees. Their information is secure and not shared.
New vehicles: unlike other platforms [REDACTED FOR PUBLICATION] we have new and used vehicles.
[REDACTED FOR PUBLICATION]
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