Company: The Mach 1 Group, Austin, TX
Company Description: The Mach 1 Group is a nationally-recognized, award-winning Austin-based firm specializing in policy public relations, strategic communications and crisis management. Mach 1’s expertise comes from years in the toughest communications realms: political campaigns, government offices, crisis war rooms and broadcast journalism. We are 100-percent female-founded and owned.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Employee of the Year - Business
 Nomination Title: Alice Claiborne
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2021 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 176 words used.
Alice Claiborne's remarkable expertise in public relations, coupled with her astute earned media talents and strategic acumen, have played a pivotal role in establishing The Mach 1 Group (Mach 1) as a nationally acclaimed, award-winning Austin-based communications and crisis management firm. Her unparalleled ability to conceive innovative strategies and adapt them to evolving circumstances has consistently delivered positive outcomes for Mach 1's esteemed clientele, cementing the agency's reputation as an industry leader at the forefront of public opinion and public policy.
Alice's illustrious career spans over thirteen years, during which she confronted the most challenging roles in the media sector, including broadcast newsrooms, municipal government and legislative affairs. Her invaluable experiences in these demanding environments have honed her skills and shaped her into an exceptional communications professional.
Since joining Mach 1 in 2019, Alice has swiftly distinguished herself as a motivated team player, showcasing exceptional composure in high-pressure situations. Her unwavering calmness and level-headedness enable her to make informed decisions and effectively guide both the team and clients toward resounding success, particularly during times of crisis.
- Outline the nominee's achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Alice's exceptional PR prowess has reached new heights this year as she spearheaded groundbreaking campaigns and skillfully guided numerous crisis clients at Mach 1. Despite the challenges of a 3-month maternity leave, Alice's unwavering dedication yielded outstanding results, securing over 380 media mentions and captivating an audience of more than 891 million on behalf of Mach 1's esteemed clientele.
Her achievements include:
—A compelling brand awareness campaign for a non-profit organization addressing food insecurity, which garnered 65 media mentions and reached an impressive audience of 7 million.
—A successful policy action campaign for a healthcare client striving to expand access to care through a congressional bill. This campaign achieved an impressive 234 media mentions and reached a vast audience of 179 million.
—A skillful reputation management campaign for a society embroiled in local political contract renewals, which generated eight media mentions and reached an audience of 200 thousand.
—An impactful brand awareness campaign for an emergency medicine client, resulting in ten media mentions and reaching an audience of 3 million.
—A dynamic policy action campaign for a school security company advocating for the adoption of cutting-edge technology nationwide. This campaign garnered 63 media mentions and reached an astounding audience of 773,400,000.
Alice's strategic acumen, meticulous execution and exceptional media relations skills have solidified her position as a force within Mach 1. Her ability to navigate complex challenges, generate extensive media coverage and deliver remarkable results sets her apart as a distinguished leader in the field of public relations.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 228 words used.
Alice's exceptional work ethic and remarkable talent have propelled her achievements over the past year to unprecedented heights. While many public relations professionals would celebrate her impressive earned media scorecard, what sets Alice apart is that she accomplished this feat in a remarkable nine-month timeframe. Her accomplishments not only challenge stereotypes surrounding working mothers but also showcase the unwavering dedication and full contribution of talented women committed to both personal and professional growth.
Alice's track record is nothing short of extraordinary, as she not only delivered one successful campaign but a remarkable total of five campaigns over the past year. Her unwavering commitment and expertise make her an invaluable asset and a true master of her craft.
Moreover, Alice's impact extends far beyond her individual achievements. Her "can-do/will-do" mindset and collaborative spirit make her a true team player. She consistently puts the team's goals above personal ego, inspiring and motivating her colleagues to excel. Alice fosters a synergistic environment where ideas flow freely, and diverse perspectives are embraced and valued. By leveraging the strengths of the team, Alice ensures the success of each campaign. It is undeniable that she embodies the essence of an "Employee of the Year."
Alice's outstanding achievements and unwavering commitment have set a new standard for excellence, making her an invaluable asset and a true inspiration to her colleagues and the entire organization.
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