Company: LTK, Dallas, TX
Company Description: Founded in 2011 by Amber and Baxter Box, LTK is a global technology platform built to empower lifestyle creators to monetize their content. Today, the full-service platform connects brands, creators and shoppers with a world-class shopping app and trusted tools and technology that make social content instantly shoppable across the social universe.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Most Innovative Company of the Year – More Than 10 Employees
 Nomination Title: LTK
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2021 of the nominated organization, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the appropriate spaces below:
- Briefly describe the nominated organization: history and past performance (up to 200 words):
Total 200 words used.
Founded in 2011 by Amber and Baxter Box, LTK is the global technology platform that pioneered an industry - changing the way people shop and paving a path for today’s content creators to build and grow sustainable businesses. Founded to empower creators to be as economically successful as possible, LTK powers creator commerce - a retail model that gives consumers a way to discover and shop products from thousands of brands tried and styled by real people they follow and trust. LTK connects creators, brands and shoppers with a world-class shopping platform and tools that makes creator content instantly shoppable across the web. Built on trust and authenticity between the creator and their audience, creator-guided shopping is the next era of e-commerce as retailers recognize creators are a successful path to reach customers. More than 90% of the hundreds of thousands of creators LTK empowers are women. More than 200 LTK Creators - all women - have earned more than $1M on the platform. The LTK platform has nearly 30M monthly shoppers purchasing $4.1B annually from LTK Creators, over 7,000 retailers and 1M+ brands on the platform and LTK Creator earnings on the platform reached more than $2B.
- Outline the organization's achievements since July 1 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
In a world where digital landscapes are ever-evolving, LTK has been a testament to industry-defining innovation over the past decade.
Creators have had a profound impact on the retail industry, and as a result brand investment in LTK Creators increased by $1B in the past year and a half - reaching an astounding $2B since 2011. More than $4B in retail sales are driven through LTK Creators annually, showcasing the power of creator-guided commerce. In 2H 2022, LTK saw a 50% surge in brand investments, followed by an impressive double-digit increase in brand investments during 1H 2023.
In the past year, LTK expanded to bring more brands into the ecosystem and ultimately lead to more opportunities for creators. LTK Connect, the company’s self-service solution, has integrated 1,000 brands within one year. This underscores LTK’s commitment to empowering creators by providing opportunities to collaborate with brands of all sizes.
Additionally, LTK streamlined the shopping experience in the platform - reducing steps from inspiration to purchase - by launching Buy Now. Shoppers can instantly checkout from creators’ LTK Shops - furthering positioning creators as the next generation of e-commerce.
One of the most notable milestones is the $300M Softbank Vision Fund 2 investment, valuing LTK at $2B. The company is unique within SoftBank's Vision Fund as the largest female-founded company investment in North America, and has been marked up every year since. The investment supercharged the company’s growth - leading to global expansion and team growth by 50% in one year.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 105 words used.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 247 words used.
LTK has evolved the digital shopping experience by tapping into the community and relational aspect valued by Gen Z and Millennial consumers. Today, thousands of LTK Creators are earning a full time wage and more than 200 LTK Creators are earning $1M or more on the platform - all of which are women - proving LTK empowers creators to build and grow their businesses.
LTK’s ability to attract over $2B in investments for creators from brands indicates the high level of trust and confidence companies have in the platform. The fact that $1B of this investment came in the last year and a half alone demonstrates the rapid growth of creator-guided commerce. Generating more than $4B in annual retail sales through LTK Creators showcases the platform’s effectiveness as a channel for driving sales and revenue for brands. As a result, the consistent increase in campaign investment from brands demonstrates that LTK is continuously proving the value of creators to brands.
The success of LTK Connect, with 1,000 brands integrated into the platform in just one year, showcases the effectiveness of the LTK creator-guided shopping experience.
LTK’s goal is to deliver a seamless shopping experience shoppers expect and ultimately, be the leading digital shopping experience powered by creators. Buy Now further cements LTK’s position in the market and creators being the next generation of e-commerce.
Lastly, LTK’s achievements and ability to secure significant investment and grow its valuation is monumental to LTK and the creator commerce industry.
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